Week 4

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Week 4

  1. 1. WEEK 4Inter Cultural VariablesByWARDAH AZHAR
  2. 2. Globalization For a company it means to “survive To establish markets (both local and foreign) The world is a large mix of nationalities and people.
  3. 3. Global contextCulture Ethnocentrism Behavioral characteristicsof a nation/ community. Judging other groups orcountries by the culturalstandards of your group.
  4. 4. Try to Guess in which Countries theFollowing Communication and CulturalHabits Exist What do you think of culture in which people signtheir last names first? What is your reaction when two signatures appear atthe bottom of a bussiness letter? Why don’t people put the month first, then the day,rather than day first, then the month? What is your impression of a foreign letter that isintentionally not concise?

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