No.1 INTERNET OF THINGS‘Internet of Things’ or IoT refers to the connection of consumer devices and physicalproducts to the Internet via key elements such as Near-Field-Communication (NFC) payments, embedded sensors and image recognition technology.
In 2012, Singtel, a Singapore telecommunications company, started an initiative called Project Silverline. Project Silverline encouraged the public to donate old iPhones. A t Silve rline suite of apps is then installed intoP rojec these iPhones and passed to Singaporean seniors. The apps installed are designed to keep seniors in touch with loved ones, maintain health and overall well-being.
No.2 MOBILE ADVERTISING REVENUE WILL CONTINUE TO GROW “Android phones made big gains in overall ad impressions,but where it really counts — producing revenue for mobile advertisers — the iOS platform is still comfortably in the lead.” Gigaom.com, 7th Feb 2013
Due to advertising restrictions in healthcare, companies have resorted to creating useful health-related apps for patients and healthcare practitioners (HCP). In 2012, Japan’s telco giant NTT como DoCoMo partnered with Omron Do Healthcare to form DoCoMo ealth care Healthcare to design, develop and provide m-health solutions andH services. One of the apps developed by DoCoMo Healthcare tracks your eating and sleeping habits, conducts initial health checks and comes with an emergency help button!
No.3 VISUAL SOCIAL MEDIA WILL COME TO RISE“When asked what type of posts they enjoy 46% of users said posts with photos, 28% said basic status updates, 19% preferred jokes/cartoons/memes, and 6% prefer links to articles.” – Social Media Daily, 24th Feb 2013
sy lth Made EaHea Infographics makes it easier to spread information across different languages and varying education-level.
sy lth Made EaHea … and is being shared and discussed across social media with the help of platforms such as Pinterest, Facebook, Tumblr.
No.4 SOCIAL CONVERSION WILLBECOME MORE INTEGRATED AND MULTI-CHANNELSocial conversion refers to the number of goals achieved via social media channels such as Facebook, Instagram, LinkedIn, Tumblr, etc.
d In tegrateSocial eting Mark Medical brands realise that they need to contribute relevant content to social networks.
d In tegrateSocial eting Mark Hospitals such as Mount Elizabeth in Singapore are using iPhone apps and Facebook to connect with poten>al customers.
d In tegrateSocial eting Mark This allows them to keep in contact with pa>ents at both local and regional level and then drive traﬃc to the website for booking appointments.
No.5 MORE USER-FRIENDLY MOBILE EXPERIENCES FOR CONSUMERS“Make it simple, make it helpful, make it help the user, then teach the users, and it might be a success.” – Why is it important to create a user friendly interface?
In Asia, more healthcare companies areadopting the iPadfor presentations and detailing to healthcare practitioners.
Productpresentation apps have quickly evolved.
Animated graphs User input can customise data to specific needs Static visuals are now in highly interactive Popup references multimedia content.
No.6 THE RISE OF BIG DATA Big data is a collection of data sets so large and complex that itbecomes difficult to process using on-hand database management tools or traditional data processing applications.
Recent healthcare developments such as,wireless health trackers and e-Detailer trackingtools rely on big data.
Protection of information withrobust security is a key concern ofhealthcare companies.
No.7 MORE PAYMENTS WILL BE MADE ON MOBILE NFC, short for Near Field Communication, is a short range wireless radio-frequency identification (RFID) technology. RFID makes use ofinteracting electromagnetic radio fields instead of the typical direct radio transmissions used by technologies such as Bluetooth.
The adoption of Near FieldCommunications (NFC) Technologycan replace physical information,value or content with a tap of anNFC card.
The InfoComm Development Authority ofSingapore has initiated an NFC rolloutplan. So the next time patients purchasemedication, they can use their NFC-enabled phones to make payment.
No.8 BRAND JOURNALISM WILL BECOME MORE COMMON“..make content that make them want to respond backto you..”– Scott Abel, Econtent Magazine
Following trends from the US, healthcare brands will startmaking their presence felt on social media spaces and appshops especially in the following websites.
No.9 VIRTUAL OWNERSHIP WILL DOMINATEThis high usage of smart devices has prompted the creationof digital apps and content for patients and HCPs.
“Almost 50% ofmobile users in theAPAC regiondownload a mobileapp each month” –econsultancy.com
New platforms likeSpotify and Fit Bitwill be making theirway into Asia withinthe next 2 years.
No.10 CLOUD COMPUTING WILL TAKE OFFCloud computing is the use of computing hardware andsoftware resources that are delivered as a service over anetwork such as the Internet.
HP’s Mobile Health (mHealth) Monitoring Solution linksmobile health monitoring devices with cloud computing.Regular updates of patient’s health performance istransmitted wirelessly to HCPs thereby enabling them todetect diseases early and effectively treat them.