© 2013 IBM Corporation1
Introduction to IBM PureApplication
System
Jonathan Langley
IBM PureSystems Sales Lead
© 2013 IBM Corporation2
Four important shifts for IT
Only 21 percent of organizations are operating at
the highest level o...
© 2013 IBM Corporation3
Four important shifts for IT
72 percent of CEOs surveyed see
the need to improve response time to
...
© 2013 IBM Corporation4
Four important shifts for IT
90 percent of businesses are adopting
cloud computing.
Source: IBM In...
© 2013 IBM Corporation5
Four important shifts for IT
95 percent increase in the amount of digital content
created by 2015....
© 2013 IBM Corporation6
Will your existing infrastructure adapt?
Accelerate new
applications, big data
and analytics
Simpl...
© 2013 IBM Corporation7
A new breed of systems from IBM
Systems with integrated
Expertise and built for cloud
Capturing an...
© 2013 IBM Corporation8
PureSystems: changing the experience and
economics of IT
15minutes
to deploy 3 tier web applicatio...
© 2013 IBM Corporation9
PureApplication System Overview (high) This video will play
directly from laptop: http://www.youtu...
© 2013 IBM Corporation10
IBM PureApplication System
Application Platform
Complete, Ready-to-Go Systems
Pre-integrated, up ...
© 2013 IBM Corporation11
Application Platform
Inside PureApplication System
 100+ ISV business applications
 Business in...
© 2013 IBM Corporation12
PureApplication System transforms the application lifecycle
Simplified lifecycle Fast time-to-val...
© 2013 IBM Corporation13
Deploy cloud platforms into
your existing infrastructure
Accelerate cloud deployments with
PureAp...
© 2013 IBM Corporation14
Flexibility is required for cloud delivery, integration and use
Evolve existing
infrastructure
to...
© 2013 IBM Corporation15
Today’s deployment lifecycle
Build for
Dev
Build for
Test
Build for
Production
Maintain
Upgrade
H...
© 2013 IBM Corporation16
System Pattern Lifecycle
Build
pattern for
Dev
Deploy for
Test
Deploy for
Production
Maintain
pat...
© 2013 IBM Corporation17
Why use patterns
This video will play directly from laptop: http://www.youtube.com/watch?v=9n_3Z8...
© 2013 IBM Corporation18 18
© 2012 IBM Corporation
© 2013 IBM Corporation19
© 2013 IBM Corporation20
“Patterns of Expertise” covering the breadth of industry
Banking
Energy &
Utilities
Insurance
Gov...
© 2013 IBM Corporation21
Additional benefits achieved for this large Insurance provider
NPV discount rate at 6.5%
IT labor...
© 2013 IBM Corporation22
The right model to fit your needs
Small rack (25U)
• 32 & 64 core options
• 30% less power consum...
© 2013 IBM Corporation23
Customer Story (high) This video will play directly from laptop:
http://www.youtube.com/watch?v=w...
© 2013 IBM Corporation24
IBM PureSystems gain momentum
2300 machines
shipped
IBM PureSystems family
introduction
New: Pure...
© 2013 IBM Corporation25
Explore Next Steps
2300 machines
shipped
Remote or direct access to a
working machine to run your...
© 2013 IBM Corporation26
ibm.com/puresystems
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Pure application system

  1. 1. © 2013 IBM Corporation1 Introduction to IBM PureApplication System Jonathan Langley IBM PureSystems Sales Lead
  2. 2. © 2013 IBM Corporation2 Four important shifts for IT Only 21 percent of organizations are operating at the highest level of efficiency. Source: IBM, Data center operations efficiency best practices, April 2012 21%Relentless focus on streamlining IT operations
  3. 3. © 2013 IBM Corporation3 Four important shifts for IT 72 percent of CEOs surveyed see the need to improve response time to market needs. Source: IBM, “Leading Through Connections: Highlights of the Global Chief Executive Officer Study,” May 2012. 72% Customers are increasingly demanding
  4. 4. © 2013 IBM Corporation4 Four important shifts for IT 90 percent of businesses are adopting cloud computing. Source: IBM Institute for Business Value and Economist Intelligence Unit, “Cloud- Enabled Business Model Survey,” 2011. 90%Cloud transformations have gone mainstream
  5. 5. © 2013 IBM Corporation5 Four important shifts for IT 95 percent increase in the amount of digital content created by 2015. Source: IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011 95%Big Data is getting bigger 4.
  6. 6. © 2013 IBM Corporation6 Will your existing infrastructure adapt? Accelerate new applications, big data and analytics Simplify cloud application platforms and infrastructure Improve IT efficiency by simplifying the IT lifecycle
  7. 7. © 2013 IBM Corporation7 A new breed of systems from IBM Systems with integrated Expertise and built for cloud Capturing and automating what experts do Deeply integrating and tuning hardware and software Making every part of the IT lifecycle easier
  8. 8. © 2013 IBM Corporation8 PureSystems: changing the experience and economics of IT 15minutes to deploy 3 tier web application and automatically scale in minutes Infrastructure Delivering Cloud Infrastructure Services Data Platform Delivering Big Data Platform Services Application Platform Delivering Cloud Application Platform Services Infrastructure Delivering Cloud Infrastructure Services Infrastructure Delivering Cloud Infrastructure Services Infrastructure Delivering Cloud Infrastructure Services Infrastructure Delivering Cloud Infrastructure Services Infrastructure Delivering Cloud Infrastructure Services Application Platform Delivering Cloud Application Platform Services Data Platform Delivering Big Data Platform Services
  9. 9. © 2013 IBM Corporation9 PureApplication System Overview (high) This video will play directly from laptop: http://www.youtube.com/watch?v=wDrZps9I9vQ&feature=endscreen&NR=1
  10. 10. © 2013 IBM Corporation10 IBM PureApplication System Application Platform Complete, Ready-to-Go Systems Pre-integrated, up and running in <4 hours. Pre-optimized for enterprise application workloads Simplify Ongoing Tasks Single point of platform and application management Repeatable self service application provisioning Built for Cloud “Platform as a Service” Elastic application runtimes Best practice, pattern-based Manual, brittle Policy based elasticity, single view OS, runtime, resources Manual optimizations on-site Pre-optimized by experts Deploy Manage Optimize
  11. 11. © 2013 IBM Corporation11 Application Platform Inside PureApplication System  100+ ISV business applications  Business intelligence  Business process management  Web experience (Portal) Patterns of Expertise Application Platform  Application Optimization  System wide Management  Automation & Scaling  Caching & Elasticity  Application Centric Provisioning  Usage Metering  Security  Monitoring  App Lifecycle Management  License Management  Self-service  Data management System Infrastructure  Integrated Server, Storage, Network  Power Management  Storage & VM Optimization  Virtualization  Integrated System Management Application patterns from IBM and partners Integrates an application platform optimized for enterprise applications Inherits the capabilities of PureFlex System
  12. 12. © 2013 IBM Corporation12 PureApplication System transforms the application lifecycle Simplified lifecycle Fast time-to-value Agile business Optimized performance • Support for any enterprise application • Pre-integrated Cloud capabilities and expertise for added elasticity • Shared resource pools, advanced license management, cloud groups, user groups • Auto-balancing of application resources • Expertly architected for high availability • Capable of deploying a 3-tier web application in under 15 minutes2 and automatically scale in minutes3 • Quick and low-risk setup and tear-down of an application environment • Business intelligence analysis expertly deployed in under 30 minutes • New application packaged by expert into a pattern can often be deployed in minutes or hours 1) Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments 2) Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB. 3) Based upon testing, under various workload conditions, of the IBM PureApplication System W1500-192 and W1700-608 automatically scaling a Virtual Application Pattern consisting of WAS VMs by adding an addtional WAS VM 4) Based upon testing of the IBM PureApplication System IBM PureApplication System W1700-384 (Power7+ Processor, 3.61GHz w/ 8-cores)VMs were deployed using the Virtual System Pattern methodology and were deployed as a WAS 8.5 five-node cluster that deploys 5 virtual machines consisting of one deployment manager, 3 custom WebSphere nodes and 1 IBM HTTP Server. Each VM had default CPU and memory settings of 1 virtual CPU and 2 GB of memory • Expert-built patterns simplify deployment and maintenance of applications • Disaster Recovery setup in as few as 5 clicks • Concurrent management of 1000+ VM’s on a single W1700-384 system4
  13. 13. © 2013 IBM Corporation13 Deploy cloud platforms into your existing infrastructure Accelerate cloud deployments with PureApplication System Immediate access to managed services PureApplication System is built for cloud Enterprise data center Managed private cloud Enterprise Hosted private cloud Enterprise Shared cloud services
  14. 14. © 2013 IBM Corporation14 Flexibility is required for cloud delivery, integration and use Evolve existing infrastructure to cloud Accelerate adoption with integrated systems Immediate access to a managed platform with flexible cost Common Cloud Management Services  open standards reference model Enterprise data center Managed private cloud Enterprise Hosted private cloud Enterprise Shared cloud services
  15. 15. © 2013 IBM Corporation15 Today’s deployment lifecycle Build for Dev Build for Test Build for Production Maintain Upgrade Hardware Operating System Middleware (Broker etc) Hardware Operating System Application Server Hardware Operating System AppData
  16. 16. © 2013 IBM Corporation16 System Pattern Lifecycle Build pattern for Dev Deploy for Test Deploy for Production Maintain pattern Upgrade Pattern Solution Level Patterns Stack Governance Simplified Scalability Simplified HA Simplified DR Simplified Networking IBM Best Practice Simplified Storage PureApplication Systems MQ in PureApplication SystemsSeptember 2013 16
  17. 17. © 2013 IBM Corporation17 Why use patterns This video will play directly from laptop: http://www.youtube.com/watch?v=9n_3Z8kEqb0
  18. 18. © 2013 IBM Corporation18 18 © 2012 IBM Corporation
  19. 19. © 2013 IBM Corporation19
  20. 20. © 2013 IBM Corporation20 “Patterns of Expertise” covering the breadth of industry Banking Energy & Utilities Insurance Government Retail Telecom Financial Markets Healthcare * * Consumer Products
  21. 21. © 2013 IBM Corporation21 Additional benefits achieved for this large Insurance provider NPV discount rate at 6.5% IT labor rate at $82 per hour Cost to IT Cost to IT Cost to IT Cost to IT Cost to Business Cost to Business Cost to Business Cost to Business
  22. 22. © 2013 IBM Corporation22 The right model to fit your needs Small rack (25U) • 32 & 64 core options • 30% less power consumption • Smaller footprint Large rack: (42U) • 96,192, 384 & 608 core options • All models are integrated by design and share the same built-in expertise and simplified experience • Upgrade to larger configurations in a rack without taking an outage Increased: •Performance and Efficiency •Resiliency •Choice of OS “Mini” Large POWER NEW! 32 and 64 core options NEW! POWER7+ model supporting up to 608 cores in a single system
  23. 23. © 2013 IBM Corporation23 Customer Story (high) This video will play directly from laptop: http://www.youtube.com/watch?v=wDrZps9I9vQ&feature=endscreen&NR=1
  24. 24. © 2013 IBM Corporation24 IBM PureSystems gain momentum 2300 machines shipped IBM PureSystems family introduction New: PureFlex & PureApplication New: PureData Enhanced: PureFlex Simplifying cloud, big data & analytics – tailored for your business 2013 Q1Q4Q3Q2 2012 2300 machines shipped 320 optomised solutions from 275 partners 70+ references and case studies
  25. 25. © 2013 IBM Corporation25 Explore Next Steps 2300 machines shipped Remote or direct access to a working machine to run your workloads and patterns A full or half day session hands on at your location with the technical experts for PureSystems BVA measures the business benefits of IPAS Visit an IBM Innovation Center IBM Labs Come to You Conduct Business Value Assessment
  26. 26. © 2013 IBM Corporation26 ibm.com/puresystems
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