Social media as an empty tribune for politicians Natallia Isaevich, Belarus BarcampCaspian09

Who is a politician? A person who is Public Fight for power Shape people’s outlook Satisfy people’s requirements No sense to hide No sense to exist without it No sense to ignore You’re just a spokesman Politics = Marketing

Public

Fight for power

Shape people’s outlook

Satisfy people’s requirements

No sense to hide

No sense to exist without it

No sense to ignore

You’re just a spokesman

Internet - a real easy and sucsess way Great number of internet-users all over the world (more than 3 mln in Belarus) Great number SM resourses : blogs (blogger.com, livejournal.com, vox.com, liveinternet.ru, myspace.com, etc.) , social networks, other useful features. Livejournal.com: more than 14 mln accounts (more than 13 000 in Belarus) Simple navigation Internet-users are waiting for you!

Great number of internet-users all over the world (more than 3 mln in Belarus)

Great number SM resourses : blogs (blogger.com, livejournal.com, vox.com, liveinternet.ru, myspace.com, etc.) , social networks, other useful features.

Livejournal.com: more than 14 mln accounts (more than 13 000 in Belarus)

Simple navigation

Internet-users are waiting for you!

Formal communication A great work of press-group, but not a politician (lack of credibility) A week feedback Personal web-site vs blogs In formal communication A politician takes part in life of her/his blog Good feedback

Formal communication

A great work of press-group, but not a politician (lack of credibility)

A week feedback

Personal web-site vs blogs

In formal communication

A politician takes part in life of her/his blog

Good feedback

http://www.whitehouse.gov/president

http://www.whitehouse.gov/firstlady

http://my.barackobama.com

http://www.barackobama.com

http://www.barackobama.com

Tony Blair More than 5 blogs Every week he puts a video on youtube

More than 5 blogs

Every week he puts a video on youtube

Angela Merkel Every Friday puts a video with her speech on youtube

Every Friday puts a video with her speech on youtube

http://www.bundeskanzlerin.de

http://www.president.gov.by

http://kozylin.com

http://www.pbnf.org/

A problem Politicians ignore SM Don’t analyze internet audience as serious target group Don’t understand principles of SM’s working Don’t have enough skills and time Why?

Politicians ignore SM

Don’t analyze internet audience as serious target group

Don’t understand principles of SM’s working

Don’t have enough skills and time

How to stimulate? Write more about popularity of SM Organize columns for politicians in online versions of traditional media Organize meeting with politicians by active users Hire PR-specialists for each politician Comparison with foreigners

Write more about popularity of SM

Organize columns for politicians in online versions of traditional media

Organize meeting with politicians by active users

Hire PR-specialists for each politician

Comparison with foreigners

Journalists A source of information Real news about a person you’ve voted Society For polititions Popularity, voices, power PR -specialists Work-money-popularity

A source of information

Real news about a person you’ve voted

Popularity, voices, power

Work-money-popularity

Are politicians from your country have accounts in networks, blogs or videos on youtube?

Are politicians from your country have accounts in networks, blogs or videos on youtube?

Thank you for your attention! Any questions? Natallia Isaevich, Minsk, Belarus [email_address]

Any questions?

Natallia Isaevich,

Minsk, Belarus

[email_address]