A great book to cover all you need to know about web analytics: inside out. Beyond the pure technical aspects, the book also covers organization issues around web analytics, from recruiting to scaling up your efforts to meet business requirements.
In a nutshell, a complete guide to the art and science of web analytics, from one
of the best experts in the field; both beginners as well as practitioners will for
sure learn and expand their thinking. If you know Avinash and his well-known
blog, his book is for sure a must read! Enjoy!