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Before and After introduction of IT in Radio Television Brunei (RTB), Brunei Darussalam.

Before and After introduction of IT in Radio Television Brunei (RTB), Brunei Darussalam.

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Impact of IT Impact of IT Presentation Transcript

  • Impact of IT
    in Broadcasting
    Radio Television Brunei
    Presented by:
    Wan Harris Zaky HJ IBRAHIM
    ID: N6210023
    Saturday, March 20, 2010
  • RTB - Impact of IT
    2
    Brief History of RTB
    Before the IT Era
    The Impact of IT in RTB
    Challenges Ahead for RTB
    References
    Q & A session
    Agenda:
  • RTB - Impact of IT
    3
    Impact of IT Broadcasting?
  • RTB was born in 1957
    It is a Government Owned Broadcasting Station, NOT PBS (Public Broadcast Station)
    54 yrs in Radio Brunei (1957 – 2010)
    35 yrs in TV Brunei (1975 – 2010)
    In the past, services offered – 1 Radio Channel and 1 TV Channel offered
    RTB - Impact of IT
    4
    Brief History of Radio Television Brunei (RTB)
  • RTB - Impact of IT
    5
    Radio Station
    TV Station
    Half Century of RTB
    (Source: Courtesy of RTB)
  • RTB - Impact of IT
    6
    Newsfeeds, scripts, meetings, TV and Radio programmes scheduling – used lots of paper
    Newsroom alone, used more than 40 REAMS of paper daily
    No network – difficult to share information and collaboration
    Infrastructure facilities – using ordinary telephones, faxes and telegrams
    Core business: TV and Radio only
    Mission: To Inform, To Entertain & To Educate
    Before the IT Era
  • RTB - Impact of IT
    7
    Core business changed: TV, Radio and New Media
    Mission changed: To Inform, To Entertain, To Educate, To Inspire and To Interact Anytime, Anywhere and in Anyway
    The Impact of IT
  • RTB - Impact of IT
    8
    Brunei Media Consumption
    (Source : ACORN Mid 2009)
  • RTB - Impact of IT
    9
    The New Image of RTB
    www.rtb.gov.bn
  • RTB - Impact of IT
    10
    Data Casting – Information with voice, pictures, video & text
    TV Anytime – What I want to watch, When I want to watch
    Mobile TV – Mobile reception of TV e.g. in Buses and Cars
    Electronic Program Guide (EPG) – Program menu, information on artists, performers, cooking ingredients, weather forecasts, etc.
    IT New Services
  • RTB - Impact of IT
    11
    Video On Demand (VOD) – subscribed services on movies at any time from anywhere
    Internet TV (i-TV) – another delivery platform for internet services
    Interactivity – Interactive of sports, entertainment, advertising: TV commerce & home-shopping
    Digital Signage – Infochannel for staffs, news, website, visitors, government agencies and other stakeholders
    IT New Services
  • RTB - Impact of IT
    12
    Uses IT for monitoring and playing songs by DJs.
    Live chat, request songs, dedication, greetings, social networking between DJs & listeners
    Listen to Netradio live streaming anywhere, anytime & anyhow
    DAB Radio – listeners get more information, record and playback as a podcasts.
    Servers needed to handle radio system applications e.gWinMedia, RCS
    IT in Radio
  • RTB - Impact of IT
    13
    Uses IT for advance planning and scheduling for 5 TV channels
    It provides automatic timing – each frame counts!
    TV Playlists – link to everyone within a network
    Enterprise and finance people involved heavily
    Purchasing TV programmes from Overseas – FoxFast, Hollywood, Bollywood, Mediacorp, etc.
    Using Non-Linear Editing for promos, advertisements, talkshows, documentaries, etc
    IT in TV Programmes
  • RTB - Impact of IT
    14
    IT in TV Programmes
  • RTB - Impact of IT
    15
    Using IT to provide flexibility and speed up work
    Submitting work electronically with sharing media and other news resources and agencies - APTN, Thomson Reuters and Earth TV.
    Faster submission of local and foreign news-on-air
    Allows last minute changes even during LIVE
    News runs on other systems – interoperability
    Reduce the amount of paper wastage
    IT in Newsroom
  • RTB - Impact of IT
    16
    IT in Newsroom
  • RTB - Impact of IT
    17
    Citizen Journalism
    www.rtbnews.rtb.gov.bn
  • RTB - Impact of IT
    18
    Building IT infrastructure – NAS, SAN, VPN, LAN, WAN, servers, clients, fiber optics, leased line
    Intranet and Extranet services
    Web streaming – News, TV programme & Radio
    Maintaining server systems – email, contacts, calendar, notes, Sharepoint & Operation manager
    IT Help Desk System support RTB staffs whom encountered problems with related to IT
    IT Workgroup Network System
  • RTB - Impact of IT
    19
    Mobile TV
    Anywhere
    Personal
    Interactive
    A natural extension of services on the ubiquitous mobile phone: it is video@interactive.anywhere
    It offers mobility and interactivity for personal viewing: a natural service extension
    Mobile TV using DVB-H
    (J.Yip, 2008)
  • RTB - Impact of IT
    20
    RTB Interactive
  • RTB - Impact of IT
    21
    RTB Interactive: iTV
  • RTB - Impact of IT
    22
    RTB Interactive: EPG
  • RTB - Impact of IT
    23
    The influence of new media has a high impact
    Merging of Internet and Entertainment Industries
    Future entertainment: how to capitalize on the multimedia and interactive capabilities and how to adopt the techniques and technologies used in the internet powerhouse
    To stay competitive in technologies: need to invest in state-of-the-art technology and digital IT equipment for producing the highest form of quality in products and services
    Challenges Ahead
  • RTB - Impact of IT
    24
    Interactive marketing: for the advertising, shopping, travel and gaming sectors
    Computer-Graphic development for entertainment industry
    Hand devices: Internet has combined IT broadcasting and telecommunication industries so as to meet consumer demand for creative services & functionality for Ultra mobile PCs, mobile phones, netbooks, iPAD, WePAD.
    The exciting used of interactive digital media (IDM)
    Challenges Ahead
  • AC Nielsen. (Aug 2009). A snapshot of Brunei media consumption. Retrieved on April 6, 2010 from http://brandequity.com.my/research/media'09/aug09.pdf
    John Yip. (Chief Engineer). (2008). Mobile TV Development: How to drive it [e-book]. RTHK
    Hj Isa Dzulkiflie. (Head of Promo, Planning and Presentation unit). (2009). Video montage. RTB
    RTB - Impact of IT
    25
    REFERENCES:
  • RTB - Impact of IT
    26
    THANK YOU