Impact of IT

Impact of IT
in Broadcasting
Radio Television Brunei
Presented by:
Wan Harris Zaky HJ IBRAHIM
ID: N6210023
Saturday, March 20, 2010

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Brief History of RTB
Before the IT Era
The Impact of IT in RTB
Challenges Ahead for RTB
References
Q & A session
Agenda:

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Impact of IT Broadcasting?

RTB was born in 1957
It is a Government Owned Broadcasting Station, NOT PBS (Public Broadcast Station)
54 yrs in Radio Brunei (1957 – 2010)
35 yrs in TV Brunei (1975 – 2010)
In the past, services offered – 1 Radio Channel and 1 TV Channel offered
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Brief History of Radio Television Brunei (RTB)

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Radio Station
TV Station
Half Century of RTB
(Source: Courtesy of RTB)

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Newsfeeds, scripts, meetings, TV and Radio programmes scheduling – used lots of paper
Newsroom alone, used more than 40 REAMS of paper daily
No network – difficult to share information and collaboration
Infrastructure facilities – using ordinary telephones, faxes and telegrams
Core business: TV and Radio only
Mission: To Inform, To Entertain & To Educate
Before the IT Era

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Core business changed: TV, Radio and New Media
Mission changed: To Inform, To Entertain, To Educate, To Inspire and To Interact Anytime, Anywhere and in Anyway
The Impact of IT

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Brunei Media Consumption
(Source : ACORN Mid 2009)

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The New Image of RTB
www.rtb.gov.bn

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Data Casting – Information with voice, pictures, video & text
TV Anytime – What I want to watch, When I want to watch
Mobile TV – Mobile reception of TV e.g. in Buses and Cars
Electronic Program Guide (EPG) – Program menu, information on artists, performers, cooking ingredients, weather forecasts, etc.
IT New Services

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Video On Demand (VOD) – subscribed services on movies at any time from anywhere
Internet TV (i-TV) – another delivery platform for internet services
Interactivity – Interactive of sports, entertainment, advertising: TV commerce & home-shopping
Digital Signage – Infochannel for staffs, news, website, visitors, government agencies and other stakeholders
IT New Services

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Uses IT for monitoring and playing songs by DJs.
Live chat, request songs, dedication, greetings, social networking between DJs & listeners
Listen to Netradio live streaming anywhere, anytime & anyhow
DAB Radio – listeners get more information, record and playback as a podcasts.
Servers needed to handle radio system applications e.gWinMedia, RCS
IT in Radio

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Uses IT for advance planning and scheduling for 5 TV channels
It provides automatic timing – each frame counts!
TV Playlists – link to everyone within a network
Enterprise and finance people involved heavily
Purchasing TV programmes from Overseas – FoxFast, Hollywood, Bollywood, Mediacorp, etc.
Using Non-Linear Editing for promos, advertisements, talkshows, documentaries, etc
IT in TV Programmes

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IT in TV Programmes

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Using IT to provide flexibility and speed up work
Submitting work electronically with sharing media and other news resources and agencies - APTN, Thomson Reuters and Earth TV.
Faster submission of local and foreign news-on-air
Allows last minute changes even during LIVE
News runs on other systems – interoperability
Reduce the amount of paper wastage
IT in Newsroom

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IT in Newsroom

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Citizen Journalism
www.rtbnews.rtb.gov.bn

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Building IT infrastructure – NAS, SAN, VPN, LAN, WAN, servers, clients, fiber optics, leased line
Intranet and Extranet services
Web streaming – News, TV programme & Radio
Maintaining server systems – email, contacts, calendar, notes, Sharepoint & Operation manager
IT Help Desk System support RTB staffs whom encountered problems with related to IT
IT Workgroup Network System

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Mobile TV
Anywhere
Personal
Interactive
A natural extension of services on the ubiquitous mobile phone: it is video@interactive.anywhere
It offers mobility and interactivity for personal viewing: a natural service extension
Mobile TV using DVB-H
(J.Yip, 2008)

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RTB Interactive

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RTB Interactive: iTV

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RTB Interactive: EPG

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The influence of new media has a high impact
Merging of Internet and Entertainment Industries
Future entertainment: how to capitalize on the multimedia and interactive capabilities and how to adopt the techniques and technologies used in the internet powerhouse
To stay competitive in technologies: need to invest in state-of-the-art technology and digital IT equipment for producing the highest form of quality in products and services
Challenges Ahead

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Interactive marketing: for the advertising, shopping, travel and gaming sectors
Computer-Graphic development for entertainment industry
Hand devices: Internet has combined IT broadcasting and telecommunication industries so as to meet consumer demand for creative services & functionality for Ultra mobile PCs, mobile phones, netbooks, iPAD, WePAD.
The exciting used of interactive digital media (IDM)
Challenges Ahead

AC Nielsen. (Aug 2009). A snapshot of Brunei media consumption. Retrieved on April 6, 2010 from http://brandequity.com.my/research/media'09/aug09.pdf
John Yip. (Chief Engineer). (2008). Mobile TV Development: How to drive it [e-book]. RTHK
Hj Isa Dzulkiflie. (Head of Promo, Planning and Presentation unit). (2009). Video montage. RTB
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REFERENCES:

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THANK YOU

http://wanharris.com	227
http://darulfaaizin.com	103
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