Online journalism and election reporting in india


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week 6 reading. presented by Zoe WangW

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Online journalism and election reporting in india

  2. 2. BACKGROUND General elections in India are the world’s largest exercise in electoral democracy. The 2009 general election marked a significant watershed in online campaigning as well as online election reporting in India. (blogs, microsites, social media) Online media is a new platform, but in a limited manner.
  3. 3. BACKGROUND (cont.) Internet emerged late in India (mid-1990s). Internet access improved due to computer price went down & small town were connected to the Internet (2000s). India ranked fifth in the list of top-20 countries using the Internet (2007).
  4. 4. Online News Media of India During general election period, Internet community, journalists, political commentators, bloggers and ordinary citizens had been involved in discussions. e.g. the incidents of shoe-throwing against congres
  5. 5.  Several newly launched election-specific sites and blogs covered the 2009 general election in impressive ways. e.g. Individual sources often became the site for oblique lobbying for certain political ideologies. e.g. BlogAdda OneVote
  6. 6. Limitation of Online Media in India With only 3.7 per cent Internet penetration in India. Mainly urban segmentation Almost all websites were available only in English – less than 10% of India’s population can access. Young people only care about the election results.
  7. 7. Advantage of Online Media in India Traditional media frequently published reports of how the 2009 general election campaign enthusiastically embraced online media. India ranks third in the number of Twitter users. Integration of print, broadcast and web journalism.
  8. 8. Modernity & Class-consciousness Modern journalism in India is marked by the emerging participatory practices and collaboration between traditional media and new media. Modernity is connected with class- consciousness. e.g. ultimate election website
  9. 9.  However, Internet provides public space, but does not constitute a public sphere. Political activities on the Internet were hardly change the course of the election, but the campaign will set a precedent for all future elections in India.
  10. 10. Journalism of Attraction & Journalism of UtilitarianIntegration Journalism of Attraction: the reader is somewhat external to the story space - lack of interactive Journalism of Utilitarian integration: is more collective and implements a range of interactive devices, dragging us into the story space. e.g. Twitter feeds
  11. 11. Attraction to Integration Indian politicians have begun considering the Internet as a viable medium for interactive. The shift becomes evident in the journalistic practices of political journalists and bloggers, writing online. Reporting - Interacting
  12. 12. Obama’s Social Media Strategy Blogs: Close to 500 million blog postings mentioned Obama, while only about 150 million blog posts mentioned McCain. MySpace: Obama held a clear lead with 844,927 My Space friends compared to McCain’s 219,404. Twitter: Obama gained 2865 new followers (for a total of 118,107), while John McCain’s has 4942 followers in Total.
  13. 13. Newsroom Changes & PR  Newsroom reductions in traditional media outlets & rise of social media .  The upcoming generations of publics do not place the same value on traditional media and instead are comfortable with online news and social media.  PR professionals doing less traditional media relations.  “The impact of newsroom changes and the rise of social media on the practice of media relations”
  14. 14. China’s Premier’s Social MediaStrategy Wen Jiabao answered Chinese netizens’ questions on the Internet on 28/02/09. Questions concerned various aspects, for example, medical treatment, real estate, education, stock market, etc.
  15. 15. Your Turn Do you think this is a better way (online media) for citizens to know country situation, rather than traditional media like reporting on TV, or newspaper post? Which kind of media seems better?