Ye Wang 3275908Azura Erizal 3323631Transformersmedia Analysis
Transmedia Storytelling• According to Henry Jenkins• "A process where integral elements of afiction get dispersed systematically acrossmultiple delivery channels for the purpose ofcreating a unified and co-ordinatedentertainment experience. Ideally, eachmedium makes it own unique contribution tothe unfolding of the story"
Platforms• Print Publications: Books, Comics, Comicstrips• Films and Television: Films, Animated series• Video Games• Soundtracks
For instance…The right order to watch The TransformerGeneration 1 in American version:Season1&2 – Transformers The Movie – Season3 –Beast Wars – Beast MachinesFor the Japanese version:Season1&2 – Scramble City – Season2 (Ep.65) -Transformers The Movie – Season3 – Rebirth –Headmaster – Masterforce - VictoryNon-official result
Production Strategies•Take what you have and bring an age relevant message•Marvel brought the Autobots VS Decepticons concept that isstill familiar today•Transformers: The Movie 1986 provides an epic sweep to thestory. Death of Optimus Prime and Megatron transformationinto Gavaltron•This film also provides perhaps the biggest single example ofhow canny marketing decisions can give rise to complextransmedia narratives, for the narrative of this 1986 filmliterally killed off characters from the 1984 - 1985 toy lines asthese toys were being phased out of retails assortments in fourof all new characters
• Strong sense of emotional resonance acrossgenerations• Different generations may have different entrypoints to the story• No one is too young or to old to play with aTransformers robot, watch the TV show or play thevideo game• Longevity and complexity are the two strongestcharacteristics of the franchise.