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1. Niche Marketing Made Easy
“How to Find Profitable & Hungry
Markets Quickly and Easily”

2. What is a Niche?
• A niche market is the subset of the market on
which a specific product is focusing on

3. What is Niche Marketing?
• Niche marketing is technique used by affiliates
and product vendors
• To seek out a small segment of larger markets
• A campaign is then served to this targeted
audience by providing specific solutions to them
• To find the DEMAND

4. Why is Niche Marketing Important?
• You are to be viewed as an expert who
provides solutions for your audience
• It is easier to be an expert at one thing than
an expert at all things
• By focusing on a smaller “niche” market, you
will have more targeted customers and less
competition

5. Niche Concept
• Before you can sell something, you need an
audience
• To sell to an audience, you need to
understand them
• Once you understand your audience, you
need to promote a relevant product

6. Market Research
• Market research, is the root and key of all
successful campaigns
• It is important to select the right market
before you choose what product to sell

7. Market Research Objectives
1. Find hot, hungry, starving crowd who are
ready to pull out their wallets
2. Analyze and understand their problems,
trends and behaviors
3. Brainstorm specific solutions you can
provide to them

8. Market Research Objectives (Cont’)
• Market Research should satisfy:
– Specific market needs
– Price range
– Production quality
– Demographics intended to impact

9. Market Research Questions
• Before building a successful campaign, ask
yourself these questions:
a. Who is your audience?
b. What are they looking for?
c. How can you help them?
d. What can you offer them?
e. Why would they listen to you?

10. How the Niche Process Works
01. Find Niche
01. Find Niche
02. Understand Niche
02. Understand Niche
03. Create/Find Product
03. Create/Find Product
04. Build Campaign
04. Build Campaign
05. EARN $$$
05. EARN $$$

11. Lucrative Industries
• 3 Sure-Fire Ones
– Health
– Wealth
– Relationships

12. Lucrative Markets
• People in Transitions
– E.g. Just lost a 5k salary job
– E.g. Wife filing for divorce
• In the News Trends
– E.g. Retrenchment news
– E.g. Celebrity diets

13. 7 Niche Hunting Strategies
1. Google Directory
2. Google Keyword Tool
3. Google Trends
4. MSN
5. Forums
6. Clickbank
7. Quantcast

14. 01. Google Directory
URL - http://www.google.com/dirhp

15. 01. Google Directory (Con’t)

16. 01. Google Directory (Con’t)
Niche

17. 02. Google Keyword Tool
how to cure
how to remove
natural remedies
home remedy
treatments
solutions
lessons
instructions
reviews
secret
learn
Step 01
Step 02

18. 02. Google Keyword Tool (Con’t)
(a) (b) (c) (d)

19. 03. Google Trends

20. 03. Google Trends

21. 03. Google Trends

22. 03. Google Trends

23. 04. MSN
(a)
(b)
(c)

24. 05. Forums
XYZ forum

25. 05. Forums
(a) (b) (c) (d)

26. 06. Clickbank

27. 06. Clickbank

28. 07. Quantcast

29. 07. Quantcast

30. Niche Hunting Techniques
• Using Tools
– Start broad then dig deep
– Always remember relevancy is the key
– Always look for niches where the audience would buy
– See if affiliates or merchants are advertising
• Using Personal Experience
– Identify the ‘needy’ problems you had
– Potential solutions that you bought

31. Competition
• Competition is a GOOD thing!
• More competitors means the market is
profitable
– So don’t be afraid of competition!

32. Competitors Analysis
• Subscribe to their mailing list and analyze their
follow-up emails
• Go to their website and analyze their sales copy
• Find out
– Who has the best customer support?
– What’s their commission % and $ payout?
– How long have they been around?
– What are their bonuses, if any?

33. Competitors Analysis (Con’t)
• Do a SWOT Analysis for your competitor’s and
your product
– Strength
– Weaknesses
– Opportunities
– Threats

34. Niche Conclusion
• The markets out there are limitless
• Use the 7 niche hunting strategies to brainstorm and
research possible niches
• Remember to be as specific as possible
• Hungry markets will ALWAYS pay to have their ‘needy’
problems solved for them
• Niche marketing is an extremely valuable skill