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Digitalmobileandsocialmediainchinaapril2011mandarin 110411224714-phpapp02
 

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    Digitalmobileandsocialmediainchinaapril2011mandarin 110411224714-phpapp02 Digitalmobileandsocialmediainchinaapril2011mandarin 110411224714-phpapp02 Presentation Transcript

    • BBH
 
2011 4
    • Source:
China
Internet
Watch

    • ( ) 34%
 Source:
China
Internet
Watch

    • 每 Source:
China
Internet
Watch

    • 58%
 30 Source:
China
Internet
Watch

    • 56%
 Source:
China
Internet
Watch

    • 27%
 Source:
China
Internet
Network
Informa6on
Center 

    • 88%
 Source:
China
Internet
Watch

    • 达 
98%
 Source:
China
Internet
Watch

    • 每 
150
 Source:
China
Internet
Watch

    • 18 ‐27 每 
 5 
 Source:

Bergström
Trends 

    • 58%
 vs. 17%
 每 3 每 3 
 
 Source:
Millward
Brown
Dynamic
Logic 

    • 87%
 Source:
Millward
Brown
Dynamic
Logic 

    • 每 4 Source:

McKinsey 

    • 2010 $ 60,000,000,000 Source:
Taobao

    • 66%
 Source:
China
Internet
Watch

    • 达
879,000,000
 Source:
DigiTimes,
Feb
2011

    • 2011 2 达
2,700,000,000
 Source:
DigiTimes,
Feb
2011

    • 
 咖啡¥€$
88 Source:
enovate;
Youth
Research
Partners 

    • 70%
 Source:
Synovate

    • 303,000,000
 Source:
China
Internet
Watch

    • Source:
Wikipedia

    • 
 Source:
China
Internet
Watch

    • 40%
 
( 两 ) Source:
Forrester 

    • 达
235,000,000
 Source:
China
Internet
Network
Informa6on
Center 

    • ( ) Source:

eMarketer 

    • 92%
每 3 Source:
Shanghai
Business
Review,
Feb
2011

    • 34%
 每 Source:
AppLeap

    • 20‐29 
 Source:
China
Internet
Network
Informa6on
Center 

    • 27%
 5 Source:
Shanghai
Business
Review,
Feb
2011

    • QQ 达
636,000,000
 Source:
Tencent,
via
Wikipedia,
Mar
2011

    • ( ) 
 
 Source:
compared
to
press
release
from
Facebook

    • QQ 达
481,000,000 ( 
 QQ ) 
 Source:
Resonance
China

    • : 
51.com:
178,000,000 :
170,000,000 :
100,000,000
 Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release

    • 87%
 Source:
eMarketer,
Apr
2010

    • 77%
 Source:
Millward
Brown
Dynamic
Logic 

    • 达:
295,000,000
 Source:
China
Internet
Network
Informa6on
Center 

    • 
 达:98,000,000
 Source:
China
Internet
Network
Informa6on
Center 

    • 81%
 Source:
slideshare.net/Jarrahbear 

    • 
 达:304,000,000
 Source:
China
Internet
Network
Informa6on
Center 

    • 两 Source:
Wikipedia

    • 2009 $ 5,000,000,000 达 Source:
slideshare.net/dellsocialmedia

    • Simon
Kemp
(@eskimon)
 Darius
Karbassioun
 
(@bbhshanghai)
Engagement
Planner,
BBH
Asia‐Pacific
 划 ,
 
 simon.kemp@bbh‐asiapac.com.sg
 darius.karbassioun@bbh‐china.cn
 h<p://twi<er.com/bbhasiapacific
 h<p://t.sina.com.cn/bartleboglehegarty
 +65
65
00
30
71
 +86
21
64
72
92
92