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E mail mkt



E-mail marketing

E-mail marketing



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E mail mkt Presentation Transcript

  • 1. “Id rather send out a mass email then hang posters all over the place”. (Todd Barry) INTERACTIVE & E-MARKETING 1
  • 2. I. Is e-mail marketing still being used? Advantages, disadvantagesII. Why is it said that generations Y and Z consider email passé? What is the impact of that when considering email campaigns?III. What kind of e-mail marketing campaigns can be used? Examples? We are talking Newsletter, mailing lists, promotional blasts, etc).IV. What kind of software is there available to manage mailing lists and create newsletter? Any free software for this?V. How does e-mail marketing fit with all the other components of e- marketing?VI. Opt-in and opt-out approaches, SPAM, anti-spam measuresVII. Databases, privacy issues INTERACTIVE & E-MARKETING 2
  • 3. “An April 2012 survey of German marketing executives revealed that email was used for marketing by 82%, second only in popularity to websites. More respondents (53%) planned to increase investment in email than in any other online channel”.Email marketing blog, Studie: Unternehmen investieren in E-Mail, SEO und in dieWebsite, http://www.emailmarketingblog.de/2012/04/02/studie-unternehmen-investieren-in-e-mail-seo-und-in-die-website/. 02. APRIL 2012, 18:35 UHR INTERACTIVE & E-MARKETING 3
  • 5.  Relatively low cost. Direct response medium encourages immediate action. Faster campaign deployment. Easy of personalization. Options for testing. Opt-in marketing is obviously effective. Integration. It builds relationships. INTERACTIVE & E-MARKETING 5
  • 6.  Deliverability E-mail response decay. Sometimes, can also be considered a aggressive publicity. Security, privacy issues Lower rate of read. INTERACTIVE & E-MARKETING 6
  • 7.  MAILING LIST: 2 types.  Announcement lists  Discussions lists NEWSLETTER PROMOTIONAL BLASTS INTERACTIVE & E-MARKETING 7
  • 8.  OTHER USES  Retention tool  Acquisition tool  Brand building tool  Research tool INTERACTIVE & E-MARKETING 8
  • 10. Tips to catch their attention: Use an attractive and relevant subject. It is the first thing that the receiver sees. Create personalized emails as much as possible. Write relevant information and be clear. Be original and different. Use creativity in your emails. Don’t blitz your subscribers. It is annoying. INTERACTIVE & E-MARKETING 10
  • 12. There are many options when creating an email marketingcampaign, some of them have to be paid, others offer a trialservice and others offer a completely free service and evenonline.Examples: www.constantcontact.com - free and online www.group-mail.com - free option www.eaglemailer.com - trial version www.fromdoppler.com - free option www.rapidmail.es - online www.newslettersoft.com- trial version/online www.emailmarketingprofessional.com – online www.eliteemail.com – trial version INTERACTIVE & E-MARKETING 12
  • 13. “E-mail marketing is a vital part of the e-marketing communications mix”. (Internet Marketing, 2009). Examples:  E-mail marketing + web-site: it draws more web traffic.  E-mail marketing + online advertisingInternet Marketing, Implementation and Practice. Dave Chaffey,Fiona Ellis-Chadwick, Richard Mayer, KevinJohnston, Fourth Edtion, Prentice Hall 2009, Page 550. INTERACTIVE & E-MARKETING 13
  • 14. Opt-in email: is a term used when someone is given the option toreceive "bulk" email, that is, email that is sent to many people at thesame time.Opt-out email: refers to several methods by which individuals canavoid receiving unsolicited product or service information.Anti-spam techniques: those that require actions by individuals those that can be automated by email administrators those employed by researchers and law enforcement officialsThe options to evict that undesired Spam: http://www.spamtitan.com- trial version http://www.spamexperts.com http://www.auditmypc.com- free option INTERACTIVE & E-MARKETING 14
  • 15. The data stored within the database is the first and principalconcern in dealing with privacy and legal issues.The areas of security include:  Applications specific to the database.  The database architecture itself.  Individual department organizational patterns.It is the responsibility of management system to deal withsecurity issues daily.Methods to ensure the privacy and integrity:  To "lock" everything with login passwords and segregated levels of access.  Another option is of fire-walling as well as anti-virus software. INTERACTIVE & E-MARKETING 15
  • 17. ARTICLE: Gene Marks, How To Make E-Mail Marketing Campaigns, Forbes, http://www.forbes.com/2010/09/10/e-mail- marketing-strategies-entrepreneurs-sales-marketing-marks-growth- lessons-10.html, 09/10/2010 .BOOKS: Jeanniey Mullen, David Daniels, Email Marketing: An Hour a Day, Ed. Sybex, 2009. Herschell Gordon Lewis, Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns, Ed. Amacom books, 2002 Dave Chaffey, Total E-Mail Marketing, Ed. BH, 2003VIDEO: Youtube, E-mail by Elite Email, http://www.youtube.com/watch?v=NR3Uu1W7Po0, 25/08/201 1. INTERACTIVE & E-MARKETING 17
  • 18. Claudia Sarrió, Daniel Burgos & Wanessa Pascoal INTERACTIVE & E-MARKETING 18