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The number of consumers who do not trust advertising is at a disturbing 95%. In fact about 90% of all consumers make decisions on the basis of peer recommendations. Today mobile phones provide a unique platform for the development of peer to peer advertising and for mobile work. Advertisers, especially those targeting specific demographics or people in a specific area can send advertisements to the people in their database and then ask them to forward the advertisement to other people. The advertiser would then pay the sender for each forwarded advertisement.
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