2011 Social Recruiting Trends & Strategies


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2011 Social Recruiting Trends & Strategies

  1. 1. 2011 Social Recruiting Trends & Strategies “ OUR BENEFIT PACKAGE IS THAT WE DON’T BLOCK FACEBOOK.”
  2. 2. 2011 Social Recruiting Trends & Strategies <ul><li>Arranged events </li></ul><ul><li>Agent connections </li></ul><ul><li>Situational </li></ul><ul><li>Web-based/ Social Recruiting </li></ul>Michigan State University, Recruiting Trends 2010-2011: 40th Anniversary Edition , ceri.msu.edu. 22 December 2010. <http://www.ceri.msu.edu/recruiting-trends-2010-2011/>.
  3. 3. Defining Social Recruiting <ul><li>Social Recruiting refers to the use of social networks to create and maintain relationships with prospective candidates through: </li></ul><ul><ul><li>Top Social Networking Sites </li></ul></ul><ul><ul><li>Talent Communities </li></ul></ul><ul><ul><li>Social Applicant Tracking Systems </li></ul></ul>
  4. 4. Benefits of Social Recruiting <ul><li>Promote transparent, two-way communication between an employer and job seeker </li></ul><ul><li>Provide employers and job seekers with a clear understanding of job qualifications, requirements and expectations </li></ul><ul><li>Increased network building </li></ul><ul><li>Productive referral engagement </li></ul><ul><li>Provide effective engagement opportunities to attract and retain both passive and active job seekers </li></ul><ul><li>Significantly lower cost compared to traditional techniques </li></ul>
  5. 5. Jobvite Social Recruiting Survey 2011
  6. 6. Top Social Networking Sites
  7. 7. Social Recruiting Success Rate <ul><li>Almost 86% of those polled said LinkedIn was used as a form of recruitment with a 90% success of finding the right candidate. </li></ul><ul><li>Facebook was used a form of recruitment 55% of the time, with a 27.5% success rate. </li></ul><ul><li>Twitter was utilized 45%. Of that, 14.2% found sufficient talent. </li></ul>
  8. 8. Additional Social Media <ul><li> Virtual Interviewing </li></ul>
  9. 9. Talent Communities vs. Talent Pools <ul><li>Essentially a database with applicants’ names </li></ul><ul><li>Updated infrequently </li></ul><ul><li>Limited information based on resume </li></ul><ul><li>Time consuming </li></ul><ul><li>Impersonal </li></ul><ul><li>Allow for two-way interaction between the employer and the candidate </li></ul><ul><li>Allow recruiters to have up-to-date information on candidates on a click </li></ul><ul><li>Get to know candidates personally </li></ul><ul><li>Expedite the hiring process </li></ul><ul><li>Serves as an initial pre-screen of candidates </li></ul>
  10. 10. Social Recruiting vs. Job Boards <ul><li>Two-way interaction </li></ul><ul><li>Attract candidates </li></ul><ul><li>Emphasizes on “social” </li></ul><ul><li>Transparent </li></ul><ul><li>Matches candidate with the company’s culture </li></ul><ul><li>Builds and maintains company brand </li></ul><ul><li>One-way interaction </li></ul><ul><li>Create barriers </li></ul><ul><li>Excessive ads </li></ul><ul><li>Anonymity </li></ul><ul><li>Candidates are not sure if they qualify or even want the job </li></ul><ul><li>Lack of information about the organization </li></ul>
  11. 11. Social Applicant Tracking Systems
  12. 12. Social Recruiting
  13. 13. References <ul><li>Cachinko, 22 December 2010. <http://www.cachinko.com/>. </li></ul><ul><li>Chasins, Jeff. “Social media, recruiting, and job boards: which way are we going?” ere.net . 14 Sept. 2010. Ere Media, Inc. 22 December 2010 <http://community.ere.net/blogs/job-board-doctor/2010/09/social-media-recruiting-and-job-boards-which- way-are-we-going/>. </li></ul><ul><li>Fox Business, Social Recruiting: The New Way To Find a Job published on May 23, 2011 by Dr. Woody. foxbusiness.com. Michael “Dr. Woody” Woodward PhD is a CEC certified executive coach trained in organizational psychology, founder of Human Capital Integrated. </li></ul><ul><li>Jobvite, Social Recruiting Survey 2011 , jobvite.com. The survey was conducted online between May and June 2011; over 800 human resource and recruiting professionals in the U.S. participated in the survey. Respondents answered questions using an online survey tools. </li></ul><ul><li>LinkedIn. About Us: Latest LinkedIn Facts . linkedin.com . 04 August 2011. <http://press.linkedin.com/about>. </li></ul><ul><li>Michigan State University, Recruiting Trends 2010-2011: 40th Anniversary Edition , ceri.msu.edu . 22 December 2010. <http://www.ceri.msu.edu/recruiting-trends-2010-2011/>. </li></ul><ul><li>Twitter. About Us: A Few Twitter Facts . twitter.com . 14 Sept. 2010. 22 December 2010. <http://twitter.com/about>. </li></ul><ul><li>Wheeler, Kevin. “Beyond Talent Pools: Building Dynamic Communities.” ere.net . 10 June 2010. Ere Media, Inc. 22 December 2010 <http://www.ere.net/2010/06/10/beyond-talent-pools-building-dynamic-communities/ >. </li></ul>