Webinar march rev2

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2nd of a series of 3 webinars does for PureInsights in 2009

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Webinar march rev2

  1. 2. Robert Alan Black, Ph.D., CSP Creative Thinking Styles: People, Places and Possibilities Through Processes Developing Creativity Traits & Tools in Individuals, Teams and Organisations
  2. 3. S.P.R.E.A.D. G.A.P.S.
  3. 4. <ul><li>GIFT </li></ul><ul><li>ATTITUDE </li></ul><ul><li>PROCESSES </li></ul><ul><li>STRATEGIES </li></ul>G.A.P.S. G A P S
  4. 5. <ul><li>UPPORTING </li></ul><ul><li>ROMOTING </li></ul><ul><li>ECOGNIZING </li></ul><ul><li>NCOURAGING </li></ul><ul><li>PPLYING </li></ul><ul><li>EVELOPING </li></ul>S.P.R.E.A.D. S P R E A D
  5. 6. Tools & Techniques Creative
  6. 7. Tools & Techniques Creative Where When Why Who What How ?
  7. 8. <ul><li>SYSTEMS </li></ul><ul><li>TOOLS/TECHNIQUES </li></ul><ul><li>APPROACHES </li></ul><ul><li>METHODS </li></ul><ul><li>PROCESSES </li></ul><ul><li>STRATEGIES </li></ul>S.T.A.M.P.S. S T A M P S
  8. 9. Impact of Creative Style on Tools
  9. 10. Creative Thinking Sessions
  10. 11. Creative Thinking Sessions
  11. 12. Creative Thinking Sessions
  12. 13. Creative Thinking Sessions
  13. 14. Creative Thinking Sessions Whether dozens or hundreds
  14. 15. Creativity/Idea Clubs Contests Crty/Innovat’n Rooms Idea Meetings Idea Systems In-House Training Innovation Fairs Problem Solving Teams Rebel Groups-Unofficial Retreats Training Programs Workshops What Some Organizations Do…
  15. 16. M n i Dd Herrmann Merrill McCarthy Fischer Lotas Kolb Gregorc Maccoby Mok Myers-Briggs SOLAT Kirton Style Instruments
  16. 17. Directive Negotiative Meditative Intuitive
  17. 18. i M Dd n i i i i i i n n n n n
  18. 19. M.I.N.D. Design TM .. Meditative factual detailed logical one focus at a time
  19. 20. M.I.N.D. Design TM . Intuitive mostly divergent use hunches or guesses strive for new ideas many focuses/challenges at once
  20. 21. M.I.N.D. Design TM Negotiative personal/friendly very loyal like to enjoy work work as spirit moves them
  21. 22. M.I.N.D. Design TM . Directive systematic practical organized do scheduled or expected
  22. 23. M.I.N.D. Design TM . Meditative factual detailed logical one focus at a time . Intuitive mostly creative use hunches or guesses strive for new ideas many focuses/challenges at once Directive systematic practical organized do what is scheduled or expected Negotiative personal/friendly very loyal like to enjoy what they are doing work as the spirit moves them
  23. 24. M.I.N.D. Design TM Preferred Thinking Styles
  24. 25. http://www.cre8ng.com
  25. 27. <ul><li>. </li></ul><ul><li>M - Meditative </li></ul><ul><li>uses facts </li></ul><ul><li>gives specific answer </li></ul><ul><li>works alone </li></ul><ul><li>thinks as a detective </li></ul><ul><li>explains in detail </li></ul><ul><li>questions everyone </li></ul><ul><li>calculates accurately </li></ul><ul><li>is very precise </li></ul><ul><li>thinks abstractly </li></ul><ul><li>uses logical thought </li></ul><ul><li>works step by step </li></ul>M.I.N.D. Design TM Preferred Thinking Styles
  26. 28. <ul><li>. </li></ul><ul><li>I - Intuitive </li></ul><ul><li>lots of ideas </li></ul><ul><li>imagination </li></ul><ul><li>sees or senses answers </li></ul><ul><li>gets solutions w/o facts </li></ul><ul><li>experiments often </li></ul><ul><li>pretends easily </li></ul><ul><li>sees patterns quickly </li></ul><ul><li>takes risks </li></ul><ul><li>very inventive </li></ul><ul><li>future thinker </li></ul>M.I.N.D. Design TM Preferred Thinking Styles
  27. 29. M.I.N.D. Design TM Preferred Thinking Styles <ul><li>. </li></ul><ul><li>N - Negotiative </li></ul><ul><li>friendly </li></ul><ul><li>loyal to others </li></ul><ul><li>likes to work w/ people </li></ul><ul><li>always involves others </li></ul><ul><li>tends to be emotional </li></ul><ul><li>joiner </li></ul><ul><li>follower over leader </li></ul><ul><li>trustworthy </li></ul><ul><li>enjoys talking </li></ul><ul><li>adaptable to group </li></ul>
  28. 30. M.I.N.D. Design TM Preferred Thinking Styles <ul><li>. </li></ul><ul><li>D - Directive </li></ul><ul><li>works step by step </li></ul><ul><li>is very practical </li></ul><ul><li>plans before acts </li></ul><ul><li>neat & organized </li></ul><ul><li>directs people </li></ul><ul><li>follows the rules </li></ul><ul><li>on time exactly </li></ul><ul><li>dependable </li></ul><ul><li>does things right way </li></ul><ul><li>wants correct answers </li></ul>
  29. 31. <ul><li>M - Meditative </li></ul><ul><li>uses facts </li></ul><ul><li>gives specific answer </li></ul><ul><li>works alone </li></ul><ul><li>thinks as a detective </li></ul><ul><li>explains in detail </li></ul><ul><li>questions everyone </li></ul><ul><li>calculates accurately </li></ul><ul><li>is very precise </li></ul><ul><li>thinks abstractly </li></ul><ul><li>uses logical thought </li></ul><ul><li>works step by step </li></ul><ul><li>I - Intuitive </li></ul><ul><li>lots of ideas </li></ul><ul><li>imagination </li></ul><ul><li>sees or senses answers </li></ul><ul><li>gets solutions w/o facts </li></ul><ul><li>experiments often </li></ul><ul><li>pretends easily </li></ul><ul><li>sees patterns quickly </li></ul><ul><li>takes risks </li></ul><ul><li>very inventive </li></ul><ul><li>future thinker </li></ul>M.I.N.D. Design TM Preferred Thinking Styles <ul><li>N - Negotiative </li></ul><ul><li>friendly </li></ul><ul><li>loyal to others </li></ul><ul><li>likes to work w/ people </li></ul><ul><li>always involves others </li></ul><ul><li>tends to be emotional </li></ul><ul><li>joiner </li></ul><ul><li>follower over leader </li></ul><ul><li>trustworthy </li></ul><ul><li>enjoys talking </li></ul><ul><li>adaptable to group </li></ul><ul><li>D - Directive </li></ul><ul><li>works step by step </li></ul><ul><li>is very practical </li></ul><ul><li>plans before acts </li></ul><ul><li>neat & organized </li></ul><ul><li>directs people </li></ul><ul><li>follows the rules </li></ul><ul><li>on time exactly </li></ul><ul><li>dependable </li></ul><ul><li>does things right way </li></ul><ul><li>wants correct answers </li></ul>
  30. 32. Rational, logical, Analytical, individual Systematic, equations, Step-by-step, proven Intuitive, exploratory, Unknown, fanciful Fun, harmonious, Involving all, family/team Solo Convergently Divergent Systematically Convergent Organization Wholistically Divergent Family Solo/Team Divergent M. I. N. D.
  31. 35. M M&n M&i M&d I&m I&n i I&d N&m n N&i N&d D D&m D&n D&i 75% 50% 50% 25% 25% Conflict Potential between Different Styles
  32. 36. M.I.N.D. Design TM Creativity Profiles Four Basic Creative Thinking Styles <ul><li>M - Rationally Innovative </li></ul><ul><li>Rational & Challenging </li></ul><ul><li>Continuously improving, refining what exists or systematically moving from the abstract to the concrete. Uses logic and rationale. </li></ul><ul><li>This is a deductive and reductive approach moving back and forth from the practical to the theoretical. </li></ul><ul><li>A style of a loner. </li></ul><ul><li>The style of a highly goal-oriented person who is most concerned with completing the challenge. </li></ul><ul><li>I – Imaginative </li></ul><ul><li>Off-the-Wall </li></ul><ul><li>Creation of the new, the untried. </li></ul><ul><li>Blue sky, inspirational thinking & leading. </li></ul><ul><li>Uses hunches, guesses, approximations. </li></ul><ul><li>This is an exploratory, open-ended seemingly undisciplined approach that works from many potential solutions backwards more often then from the problem towards solutions, using multiple thinking and non-thinking approaches. </li></ul><ul><li>The style of a highly impatient person, loyal to the challenges and the process. </li></ul><ul><li>D – Systematic </li></ul><ul><li>Conventional </li></ul><ul><li>Applying known theories and systems or equations to reuse previously proven solutions or problems. </li></ul><ul><li>This is a reductive approach using predominantly critique, judgment and argument. </li></ul><ul><li>Very organized and a step-by-step thinker </li></ul><ul><li>The style of a person highly loyal to an organization. </li></ul><ul><li>N - Joint Team </li></ul><ul><li>Communal & Harmonious </li></ul><ul><li>An exploratory, often accidental approach. </li></ul><ul><li>Generally “feels” a problem and its many potential solutions. </li></ul><ul><li>Generally this style prefers to work in teams to “bounce” ideas often off other “accepting” people/leaders. </li></ul><ul><li>A compromising style. The style of a person highly loyal to his or her team and the project or organization. </li></ul>
  33. 37. M.I.N.D. Design TM Creativity Profiles Four Basic Creative Thinking Styles <ul><li>M - Rationally Innovative </li></ul><ul><li>Rational & Challenging </li></ul><ul><li>Continuously improving, refining what exists or systematically moving from the abstract to the concrete. Uses logic and rationale. </li></ul><ul><li>This is a deductive and reductive approach moving back and forth from the practical to the theoretical. </li></ul><ul><li>A style of a loner. </li></ul><ul><li>The style of a highly goal-oriented person who is most concerned with completing the challenge. </li></ul><ul><li>I – Imaginative </li></ul><ul><li>Off-the-Wall </li></ul><ul><li>Creation of the new, the untried. </li></ul><ul><li>Blue sky, inspirational thinking & leading. </li></ul><ul><li>Uses hunches, guesses, approximations. </li></ul><ul><li>This is an exploratory, open-ended seemingly undisciplined approach that works from many potential solutions backwards more often then from the problem towards solutions, using multiple thinking and non-thinking approaches. </li></ul><ul><li>The style of a highly impatient person, loyal to the challenges and the process. </li></ul><ul><li>D – Systematic </li></ul><ul><li>Conventional </li></ul><ul><li>Applying known theories and systems or equations to reuse previously proven solutions or problems. </li></ul><ul><li>This is a reductive approach using predominantly critique, judgment and argument. </li></ul><ul><li>Very organized and a step-by-step thinker </li></ul><ul><li>The style of a person highly loyal to an organization. </li></ul><ul><li>N - Joint Team </li></ul><ul><li>Communal & Harmonious </li></ul><ul><li>An exploratory, often accidental approach. </li></ul><ul><li>Generally “feels” a problem and its many potential solutions. </li></ul><ul><li>Generally this style prefers to work in teams to “bounce” ideas often off other “accepting” people/leaders. </li></ul><ul><li>A compromising style. The style of a person highly loyal to his or her team and the project or organization. </li></ul>
  34. 38. Innovation- Problem-Finding Self Recovery- Implementing Self Imagination- Idea-Generating Self Discovery- Idea Sensing Self your c r e 8 n g ™ style M. I. N. D.
  35. 39. Idea Grid ™ Attribute Listing TRIZ ™ c r e 8 n g ™ Tools M.
  36. 40. Excursions Forced Relationships Metaphors c r e 8 n g ™ Tools I.
  37. 41. Writing Relay Group Excursions Guided Imagery c r e 8 n g ™ Tools N.
  38. 42. S.C.A.M.P.E.R. ™ Checklisting Brain Writing c r e 8 n g ™ Tools D.
  39. 43. Idea Grid ™ Attribute Listing TRIZ ™ S.C.A.M.P.E.R. ™ Checklisting Brain Writing Excursions Forced Relationships Metaphors Writing Relay Group Excursions Guided Imagery c r e 8 n g ™ Tools M. I. N. D.
  40. 44. Mark new slide
  41. 45. Brainstorming Brainwriting Forced Connections S.C.A.M.P.E.R
  42. 46. Brainstorming Quantity for Quality No Judgement Freewheel Hitchhike
  43. 47. Brainwriting Index cards, Post-It Notes™ Silent/Active
  44. 48. Forced Relationships A + B = C E + W = Q
  45. 49. Forced Relationships This is an idea generating technique that appears in many books about creative thinking and creative thinking or innovation tools. First Step choose something totally unrelated to the problem or challenge You or your group are working on. Second Step List everything you or your group know about it. (Who? What? When? Where? Why? How?… physical, visual, tactile,…all senses, good and bad) Third Step List everything you or your group know about your problem or challenge. (WWWWWH…and using all the senses) Fourth Step Take items/details/aspects from the first list and FORCE FIT them to features Or details from the second list. Your goal is to see if the features from The randomly chosen, unrelated thing/animal sparks ideas for improving, Changing, correcting features of the problem. A traditional example or warm-up for doing this consists of… 1st. Ask the person or group to write everything they know about a canary (or a bird in their country. 2nd. Ask the person or group to write everything they know about the chair they are sitting in. 3rd. Then I ask them to combine (FORCE FIT or make a FORCED Relationship) one item from the canary list with The chair’s list with the goal to improve, change, correct the chair design or to generate ideas for designing the ultimate chair. Sample + = Feathers-Soft + chair is hard = make seat soft Yellow + chair is ship gray = add color Divergent Thinking Tool
  46. 50. S.C.A.M.P.E.R Sparking ideas with Checklists….verbs
  47. 51. CHECKLIST S.C.A.M.P.E.R. S.C.A.M.P.E.R. is a form of CHECKLIST . A CHECKLLIST is a prepared list of words, verbs, questions that you can use that can spark new ideas, change your thinking or your point of view or even you mood and the direction your thinking at the moment and take you into many directions. S.C.A.M.P.E.R. was created by Bob Eberle, teacher/educational consultant in the 1970 s to teach the concept of CHECKLISTING to school children by using a memory device (acronym) that they could easily remember when they needed to generate new ideas or remember existing or past ideas. It is used as the foundation for Michael Michalko’s excellent Creative Thinking Tools book…THINKERTOYS. First Step Write out the word S.C.A.M.P.E.R. vertically on a piece of paper or on a flip chart/chalkboard or other surface that the group can see. Second Step Write out what the 7 letters stand for. Third Step Then use each of the 7 by asking questions using these verbs to improve/change/revise your challenge or problem to generate potential ideas and solutions. Fourth Step Read over the ideas you have produced and select the best To work on to turn them into HOT SOLUTIONS to use. Sample = Combine - what might we combine with our problem to improve it? Chair - new materials, sound, tastes, textures, arm rest, cushion Eliminate - what might we eliminate to improve the current chair produce a brand new one? Hinges, one of the legs, the back S. = substitute C. = combine A. = adapt, adopt M. = minify, magnify P. = put to other uses E. = eliminate R. = reverse Divergent Thinking Tool
  48. 52. Sample + = Idea 1. 2. 3. 4. 5. Ideas 1. 2. 3. 4. 5. Idea 2 Idea 4 Vertical 2 = make the chair out of wood Horizontal 4 = make the color changeable Ideas might be….cover, removable film or skin Divergent Thinking Tool Idea Grids First Step With this Cre8ng Tool we first generate 12 to 24 ideas through Brainstorming or any other technique. Second Step Then draw a grid made up of as many vertical and horizontal Cells as you have ideas. Third Step Combine the ideas on the vertical side of the grid With the ideas on the horizontal side one by one and write them into the separate boxes where the two ideas meet.. 6 ideas can Then produce 36 ideas, 12 can produce 24, 100 - 10,000 Fourth Step Read over the ideas you have produced and select the best To work on to turn them into HOT SOLUTIONS to use.
  49. 53. Idea or Morphological Grids This is a logical/left-brain convergent tool that can be used to generate large numbers of ideas. 6 columns of 10 examples of each variable can produce 1,000,000 possible combinations. First Step Generate list of variables of problem or story Second Step Generate lists for each of the variables: i.e.: heroes: cowboy, Rancher, sheriff, shopkeeper, teacher, minister. Third Step Number each list for each variable 1 to 2 to 3 to …... Fourth Step Randomly pick one number for each variable column from 1 to ? Fifth Step Then write a story using one from each of the columns Sample 1. 2. 3. 4. 5. Divergent Thinking Tool heroes heroines villians crimes locations Variables of story
  50. 54. Value Grids This is a logical/left-brain convergent tool that can be used to select ideas to turn into solutions First Step Generate ideas Second Step Select a workable number of ideas you or the group like Third Step Generate a list of values that final solution can be evaluated with. Fourth Step Examine each idea one by one for each value. Or Examine each value one by one comparing the chairs. Fifth Step If one idea ends up better from the analysis than one that you or the group have a strong feeling for then go back and re-evaluate the weak areas and strengthen or change them. Sample + = Idea A. B. C. D. E. Values 1. 2. 3. 4. 5. Idea B Value 4 Convergent Thinking Tool Idea B = make the chair out of wood Value 4 = better aesthetics Wood would make it easier to tool, the grain will Give a natural beauty to the chair
  51. 55. <ul><li>PCP-Pluses/Concerns/Potentials </li></ul><ul><li>Pluses/Concerns/Potentials a convergent thinking tool used for analyzing a list or group of ideas that have been generated by an individual or a group. </li></ul><ul><li>First Step </li></ul><ul><li>Narrow down the number of ideas to a comfortable </li></ul><ul><li>number (3 to 6) </li></ul><ul><li>Second Step </li></ul><ul><li>Then one by one write out 3 lists of thoughts about each idea. </li></ul><ul><ul><li>Pluses of the ideas </li></ul></ul><ul><ul><li>Concerns </li></ul></ul><ul><ul><li>Potentials </li></ul></ul><ul><li>Third Step </li></ul><ul><li>Then compare the results. </li></ul><ul><li>Fourth Step </li></ul><ul><li>If one idea falls behind the others yet the group seems more excited about it or committed to it, then go over each of the concerns and think of ways to eliminate or strength them with that idea. </li></ul>Sample = Idea 1 Make the chair out of XXX plastic and apply electrical lighting to it. Pluses - Plastic will be cheaper Lighting will make it more useable The plastic will provide more color options Concerns - We have no experience with plastic Electrical wiring will add cost It may be too easily tipped over Potentials - Could lead to a product that could be sold anywhere in the world. Could expand our technical capacities Could open up new markets for our other products. Convergent Thinking Tool
  52. 56. Hits & Misses Hits & Misses is a convergent thinking tool used for quickly choosing ideas from several that have been generated. First Step Generate many ideas….24, 48, 144…..on Post-It notes or slips of paper or index cards or simply write them on a surface where everyone can see them easily. Second Step Tell the group to go up and scan the total group of ideas and mark which ones their “gut” tells them is a hit. No discussion. Just simply read and react. Or Tell the group to go up and move the ideas they think are HITS to an area labeled HITS and the MISSES to another area labeled thus. Leave the “NOT SURE” ones where they are. Third Step Then discuss, organize by popularity, group, cluster the ideas by categories. Fourth Step Select the one or more that can be used at the same time or the ones that can be combined into a single idea Sample Hits Unsure? Misses Convergent Thinking Tool
  53. 57. Thinking Tools Divergent & Convergent Creative Robert Alan Black, Ph.D., CSP
  54. 58. Thank You

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