The Challenges and Changing Landscape of Organizational Communication

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  • 1. Week 1 Chapter 1 & 14
  • 2. What is Organizational Communication?
    • Are the methods of opening up communication within an organization, like a company, government sector, association or non-profit.
    • Its purpose is to identify and remove barriers of communication through formal exchange of information, including job instructions, performance reviews, company policies and staff meetings.
  • 3. What is Organizational Communication?
    • It also embraces informal communication, such as social interactions among peers and the culture of the workplace.
    • If you've ever worked as part of a team to complete a project or give a presentation, you've participated in organizational communication.
    • It's used by companies to coordinate projects, motivate employees, ensure policy compliance and resolve conflict.
  • 4. What is Organizational Communication?
    • Organizational communication also encourages teamwork and develops strong relationships within a group of people
  • 5. Course Overview
    • Organizational Communication is an overview of contemporary
      • communication theories
      • Models, and
      • processes.
  • 6. Course Overview
    • In addition to looking at traditional approaches of assimilation, decision-making, conflict management and leadership, the course focus on:
      • cultural and gender diversity
      • communication technology
      • organizational change, and
      • emotional approaches in organizational settings.
  • 7. Course Overview
    • New trends in communications are explored through case studies
    • A communication plan will be used to apply conceptual material to real-life situations
    • A solid and dynamic understanding of a challenging, complex and changing world will help you to develop the skills to effectively manage challenges in the workplace
  • 8. Objective
    • By the end of the class you will be able to…
      • Describe how globalization, terrorism, climate change, and changing demographics affected the landscape of organizational communications.
  • 9. How is our world?
    • If you could define in one word how is our world, what that word would be?
    • __ __ __ __ __ __ __ __ __ __ __
    • What is the status that Facebook uses to describe the nature of a relationship that is not single or married…that is difficult?
  • 10. How is our world?
    • If you could define in one word how is our world, what that word would be?
    • It’s C O M P L I C A T E D
  • 11. We have moved from the age of Ford
    • 1931 Model A Ford Deluxe Tudor Sedan
  • 12. To the age of variety 109 Years After…
  • 13. Before
    • Cup of Coffee
  • 14. Coffee Now
  • 15. Organizational Communication
      • We have learn a great deal from the past.
      • Now, we have strategies to cope with the most complex issues that dominate our thinking and the news coverage:
        • Globalization
        • Terrorism
        • Climate Change
        • Demographic Change
  • 16. Globalization
    • Global economy
    • Global marketplace
    • Global connection
    • Manufacturing and service moved to countries with cheaper labor
  • 17. Globalization
    • Companies have employees working in many locations
    • The mortgage market has collapsed
    • All countries over the globe are affected
  • 18. Globalization
    • Some people see globalization in a positive way.
      • Capitalism can be exported to other countries with different government and culture.
  • 19. Globalization
    • Others, say globalization is negative:
      • People are loosing jobs
      • Workers are exploited in other countries
      • Environmental, economic and security problems
  • 20. Globalization
    • The truth?
      • Is difficult to work effectively in worlds with different business, political and cultural systems.
  • 21. Globalization
    • The truth?
      • Messages, relationships and systems of understanding are challenging
  • 22. Globalization
    • Field of organizational communication can contribute to debates about globalization
      • How communicate effectively?
      • How enhance multicultural understanding?
      • How can communication processes protect rights of workers?
  • 23. Globalization
      • How does “organizing” occur in debates related to the global economy?
      • How do corporations communicate about balance between consumer needs and employee needs?
  • 24. Organizational Communication
    • Corporations can communicate and create a balance by providing:
      • The good and services that people want.
      • A safe and economically secure workplace for their employees.
  • 25. Terrorism How 9/11 changed the American life?
  • 26. Terrorism
    • 9/11 changed the world in many ways.
    • Common to hear in the news about terrorist attacks in different countries.
    • Stories of disrupted plots.
  • 27. Terrorism
    • Terrorist now have more technology tools to be more effective.
    • They use high concentrations of people and mass transportation to operate.
    • The War of Terror and Homeland Security are two implications of terrorism.
  • 28. Terrorism – Basic Concern
    • Understanding how terrorist networks and organizations work.
    • Knowing how terrorist organizations recruit and socialize its members, make decisions, develop leadership, and interconnect using technology and interpersonal contact.
  • 29. Terrorism – Basic Concern
    • Knowing complex organization processes of military actions.
    • Learning to deal with military personnel and their families.
    • Knowing about political negotiations, diplomatic strategies and public opinion.
  • 30. Terrorism – Communication Scholars Concerns
    • How to develop communication systems to:
      • explain how terrorism networks organize and communicate
      • enhance border security,
      • improve tracking of terrorist activities,
  • 31. Terrorism – Communication Scholars Concerns
    • How to develop the ability of first response organizations (police, hospitals, firefighters, military) to act quickly in case of threat or attack.
  • 32.
    • Sea levels are rising
    • Glaciers are shrinking
    • Permafrost is melting
    • Intense heat waves
    • Species extinction
    • Strong hurricanes
    • Animal ranges have shifted
    • Trees are flowering sooner
  • 33.
    • Scientists - global warming phenomenon is the result of individual and organizations activities
    • Al Gore - role of humanity in climate change should be addressed by government, business and individuals
  • 34. Climate Change
    • Human contribution to climate change can be tracked back to the Industrial Revolution such as
      • systems of energy production,
      • factory manufacturing, and
      • Petroleum- fueled transportation.
  • 35. Climate Change
    • Organizational communication is important to deal with many of the effects of global warming
      • forest fires
      • oil leakage
      • weather disasters
  • 36. Climate Change
    • Organizational communication is important to raise the level of environmental responsibility of companies
  • 37. Climate Change
    • Field of organizational communication can contribute to debates about climate change on the following topics:
      • How can organizations reduce or eliminate contribution to global warming?
      • How can government representatives engage in productive debate about climate change?
  • 38. Climate Change
      • How can entrepreneurs address the “greening of organizations”?
      • How can agencies coordinate activities to cope with global warming?
      • How do representatives speak to publics about energy policy and practices?
      • How can organizations enhance awareness?
  • 39. Global Crop Diversity Trust - Doomsday Vault
  • 40. Global Crop Diversity Trust - Doomsday Vault
  • 41. Seed Samples from Around the World
  • 42. Changing Demographics
    • Demographics has to do with statistical descriptions of characteristics of a population
      • age
      • race
      • income
      • education
  • 43. Changing Demographics
    • Every 10 years, in the Census, we collect demographic data of every resident in the U.S.
    • Demographics is important because tells:
      • who we are,
      • how we communicate with each other,
      • how we manage social problems, and
      • what the problems are.
  • 44. Changing Demographics
    • According to the Census, U.S. is a different place than it was long time ago.
  • 45. Changing Demographics
    • The difference create new challenges for organizational communication:
      • Multicultural workplaces
      • Workers with increasing responsibilities, longer commutes and telecommute
      • Aging family members
      • People with different ethnic backgrounds, diversity and disabilities
  • 46. Changing Demographics
    • Field of organizational communication can contribute to debates about:
      • How communicate with members of culturally diverse workforce?
      • How can “sandwich generation” cope?
      • What are communication patterns of age groups?
  • 47. Changing Demographics
      • How use technology for virtual workplaces?
      • How support an aging America?
      • What role does communication play in creating a level playing field for those with disabilities?
  • 48. Complicating Thinking about Organizations
  • 49. Complicating Thinking about Organizations
    • Today, there are many organizational types not often considered in past
      • Nonprofit organizations
      • Service organizations
      • Nongovernmental organizations
      • Cooperatives
      • Virtual organizations
      • Social organizations
  • 50. Complicating Thinking about Communication
    • Early models of communication were simple:
      • S ource
      • M essage
      • C hannel
      • R eceiver
  • 51. Complicating Thinking about Communication
      • S ource
      • M essage
      • C hannel
      • R eceiver
  • 52.  
  • 53. Communication in the Global Workplace
    • Example of complex interconnection between society, culture, institutions and individuals
  • 54. Communication in the Global Workplace
    • Countries like China - that was considered unable to compete in the global marketplace - have developed modern programs to meet that challenge.
    • In 2010 had the 2 nd largest economy.
    • We have a free-market economy, traveling is easy and technology helps.
    • If you have the money, go global!
    • We moved from a landscape in which companies were largely associated with one country to a landscape with a mix…
  • 55.  
  • 56. Global Marketplace
    • Differences:
      • Geographical identity
      • Management of interest and concerns of employees, customers and clients.
  • 57. Effects of Globalization in Communication
    • Ways globalization influences organizational communication:
      • Time and space are not longer connected
      • We are aware of cultural differences
      • Leads to disembedded organizations and people (behavior, interaction and local context)
  • 58.
    • Convergence
      • Emphasizes need of organizations to adapt practices to global marketplace (speed, flexibility, responsiveness, knowledge)
      • Communication is a conduit to acquire resources, capital, information and expertise
    Effects of Globalization in Communication
  • 59. Effects of Globalization in Communication
    • Divergence
      • Emphasizes cultural distinctiveness found around the world
      • It’s not interested in communication strategies.
      • Explores how meaning is constructed in different cultures.
  • 60. Effects of Globalization
    • Communication in global organizations depend on the balance of the convergences (search for workplace efficiency) and divergences (appreciation of cultural differences.
  • 61. Communication in an Era of Shifting Identity
    • In the global world increase the importance of corporate identity.
    • It’s important to know the organization, what it sells, where it stands on relevant issues
      • People and organizations are confused on who belongs to whom due to mergers and acquisitions
  • 62. Communication in an Era of Shifting Identity
    • Organizations try to be proactive in developing and communicating identity
      • Try to impose themselves on their environments rather than adapt to them by what they do and say
  • 63. Communication in an Era of Shifting Identity
      • Seek to create and maintain positive images in order to achieve long-term goals
  • 64. Communication in an Era of Shifting Identity
    • Images not always created and maintained through purposive campaigns
      • Members form perceptions of image based on messages
      • Style or means of communication can be more important than message
  • 65. Communication in an Era of Shifting Identity
    • Abercrombie & Fitch has been accused of promoting sex and nudity among teens.
  • 66. Communication in an Era of Shifting Identity
    • Image becomes critical during times of crisis
      • Message sent in face of crisis could predict both short-term image and long-term survival of organization
        • Image management is a reciprocal process
  • 67. Moving Forward.
  • 68. Communication in a Service Economy
    • U.S. economy was based on manufacturing
    • Now is a service economy
    • It’s hard to deny the importance of service in our daily lives as students, employees, customers and clients.
  • 69. Communication in a Service Economy
    • According to surveys, people’s perceptions are that the quality of service is declining
      • Corporations are downsizing
      • Manufacturers are replacing workers with machines
      • Sacrifice customer service to enhance profits and keep competitive
      • May involve emotional labor and lead to stress and less than optimal service
  • 70. Airlines
  • 71. Eastern Airlines
  • 72. Communication in a Service Economy…
    • Is challenging. Everyone wants to slid down in a chute (Stephen Slater)
    • Is dominated by electronic transactions
    • There’s no face-to-face interaction
    • Self-service
    • There’s no opportunity for complex message or immediate feedback
  • 73.  
  • 74. Communication in Age of Disposable Worker
    • The roles of individuals changed and there’s no way to go back
      • Workers don’t have strong connections with organizations
      • More part-time, temporary, seasonal workers, freelancers, e-lancers.
      • Other workers commute or telecommute.
  • 75. Communication in Age of Disposable Worker
    • Financial implications for worker in terms of salary
    • Social and psychological effects
    • Financial implications in terms of benefits
    • At higher risk for injury, illness, and death
    • Lack of employee identification
  • 76. Communication in Age of Disposable Worker
    • Often receive directives from staffing agency and organization
      • Can lead to role conflict
  • 77. Summary
    • Our world is really complicated.
    • We need to use different approaches and consider the four critical issues that influence our work experiences to develop communication strategies.
    • The landscape of the workplace has shift in the last 20 years.
  • 78. Summary
    • People still enter and leave organizations, make decisions, manage conflicts, deal with change, balance emotional and rational needs and organize in a climate of diversity and technological change.
    • Knowing about the changes in organizations provides new lens for consideration of organizational communication process
  • 79.