Technological Processes in Organizations

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Technological Processes in Organizations, presentation prepared by instructor Wanda J. Barreto for the course OS210 Organizational Communication in Goodwin College

Technological Processes in Organizations, presentation prepared by instructor Wanda J. Barreto for the course OS210 Organizational Communication in Goodwin College

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  • 1. Chapter 13
  • 2. ObjectiveBy the end of the class you will be able to…Examine communication technology in theworkplace and how it has shifted the way peoplework and think about work.
  • 3. 100Workplace Changes yearsTechnology has been partof our lives
  • 4. New Forms ofCommunication Technology
  • 5. New Forms ofCommunication Technology
  • 6. New Forms ofCommunication Technology
  • 7. New Forms ofCommunication Technology
  • 8. New Forms ofCommunication Technology
  • 9. Types of Technology  The electronic mail has changed our personal and organizational life in the last 20 years
  • 10. Types of Technology The World Wide Web (www) radically changed the way organizations operate  Workers have access to relevant technical or policy information and news  Serves to promote a desired image, communicate with customers and do business  Drains organizational productivity (shopping, social networks)
  • 11. New vs. TraditionalTechnology Fax, voice mail, videoconferencing, management information systems  Allow faster message transmission  Allow communication among geographically dispersed participants  Allow communication at different points in time
  • 12. New vs. TraditionalTechnology Electronic bulleting boards, networks, forums and chat rooms  Provides more memory, storage and retrieval features  Allow communication with unknown groups interested in particular topics  Anonymity can serve as a shield for criminal and unethical activities
  • 13. New vs. TraditionalTechnology The new technology differs in terms of cues that are available  Phone conference – unable to assess nonverbal communication  Less face to face Text messages written with a very specific code
  • 14. New vs. TraditionalTechnology  Users can enhance the content of their messages through codes like emoticons
  • 15. New vs. TraditionalTechnology New communication technologies offer employees interaction and decision-making options that traditional ways of working don’t provide.
  • 16. Theories of MediaUsage Once a company introduce new communication technology, not all users embrace it
  • 17. Theories of MediaUsage There’s still resistance to use computers or to create a personal Web page There is privacy concern
  • 18. Theories of MediaUsage There are others who adopt new technology with great enthusiasm Early adopters
  • 19. Theories of MediaUsage Different positions and approaches  Technology won’t be widely embraced until critical mass of individuals use it (Markus, 1990)  Managers are more effective if choose media that match the ambiguity of a task (Daft, Lengel & Trevino, 1987)  Rich media (face to face interaction) – for highly ambiguous tasks  Lean media (memo, flyer) – for message low in ambiguity
  • 20. The Social InformationProcessing Model Fulk (1987)  Adoption of technologies can be more fully explained by looking at social environment  Communication between coworkers, supervisors, customers, and others affects media usage
  • 21. The Social InformationProcessing Model Example  I heard that Web instruction is difficult to set-up and maintain (Bb)  On the Discussion Board, I read comments on bad experiences that students had with Bb  This social information may influence my perception about designing and teaching courses in Bb  I might not choose Bb for teaching my courses
  • 22. The Social InformationProcessing Model Channel expansion theory  Technology adoption depends on  The opinion of others  The personal experience with a specific medium (Bb)
  • 23. Additional Models ofMedia Usage Choice of communication media depends on  How technology is used  Communication about that use is positive  Richness of the medium
  • 24. Additional Models ofMedia Usage  Ambiguity of the task  Symbolic value of the medium  The coordination required  Social information
  • 25. Effects of Technology  Effects of technology depend on its features and how people use those features  Effects of technology can take many years
  • 26. Effects of Technology Surf the Internet Music  Make and receive Video phone calls Get directions Take pictures
  • 27. Effects on Content Messages are not clear  Electronic media inhibits communication of social and emotional content  Face-to-face and nonverbal communication are unavailable Users develop codes  OMG  LOL
  • 28. Effects on Content Users are less inhibited in their communication of socio-emotional messages  Name calling  Sarcasm  Obscene language  Cyberbullying
  • 29. Effects on Patterns New technologies improve existing technologies rather than replace them. Increase in the amount of communication. Drowning in data (emails, junk mail, Nigerian scams, pagers, cell phones, Web, faxes). Communication contacts more diverse.
  • 30. Effects on Patterns Electronic message systems increase prevalence of upward communication. Greater equality. Increased prominence of individuals’ knowledgeable about technology. Interaction and trust become important.
  • 31. Effects on Patterns Social networks (Facebook, Twitter, LinkedIn) are changing organizational communication  Negative –job seekers should be careful of information they post online.  Positive - sites provide important ways to make contact about work-related issues.
  • 32. Effects on Patterns Social networks have moved beyond individual use as organizations, advocacy groups, regional associations. Businesses such as IBM and Microsoft have begun to develop software to help workers find the right colleague or “friend” to help them complete a task, boost productivity and reduce redundancy. Increased concerns about privacy.
  • 33. Effects on Structure Technology can change the way we structure work and design organizations. It is often not necessary for workers to work together at the same time and in the same place.  Telework  Flextime  Virtual organizations
  • 34. Effects on Structure Virtual work can involve working at home Work can take place anywhere: hotel, airport, car or restaurant Virtual teams/Geographically dispersed teams
  • 35. Effects on Structure Advantages of  Environmental virtual work: benefits  Reduced  Increased expenses productivity  Access to global  Improved markets customer service  Enhanced profits
  • 36. Effects on Structure Challenges of virtual work:  Setup and maintenance costs  Losses of cost-efficiencies  No social interaction  Workers feel isolated and cut off from the culture of the organization
  • 37. Effects on StructurePearlson and Saunders – paradoxes oftelework and virtual organizations: Paradox 1  Paradox 2  Increased  Greater flexibility and individuality and increased more teamwork structure  Paradox 3  More responsibility and less control
  • 38. Effects on Structure Better track of schedule and meetings Requires a lot of coordination Workers are out of the sight Teleworkers fear that if they are out of the sight, they will be less considered for promotions
  • 39. Effects on Structure Some scholars argue that technology  Allow top managers to exercise greater power.  Help to decentralize decision making and power  Lower-level employees have greater access to information