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Facebook pages Facebook pages Presentation Transcript

  • Marketing with Facebook Pages Kelly T. Mullaney
    • Profile, Group or Facebook page?
    • How to create a Facebook page
    • Frequent mistakes
    • Free and paid tools
    • When a Facebook page is not good
  • Why Faceboook?
    • 500.000 users
    • People is already there, don’t like to go out
  • Facebook Profile
    • Profiles are for people (Against Facebook TOS)
    • Not all your friends is interested in your business
    • https://www.facebook.com/aluCineFestival
  • Facebook Profile
    • Pros:
    • You can message your friends, write on their Wall
    • Cons:
    • People has to ask for friendship
    • Mixing family & friends with business
    • Messaging could be considered spamming
  • Facebook Groups
    • Small groups and families
    • You can get invited without permission
    • Email notifications “On” by default
    • Good for:
      • Professional groups
      • Boards
      • Private groups
  • Facebook Pages
    • It’s like a profile, but for business:
      • wall
      • events
      • photos
      • questions
      • apps
    • You can ‘Like’ other pages
  • Facebook Pages
    • Pros:
    • Page is indexed by Search Engines
    • Its publicly accessible
    • Join with “Like” button
    • Specific URL
    • iFrames allows you to create almost anything
    • You can keep track of traffic (Google Analytics)
    • Reviews
  • Facebook Pages
    • Cons:
    • Cannot write in people’s walls
    • Facebook is constantly changing
    • Need attention, time
  • Best Practices Use a photo instead of just the logo vs “ You can't get social with a logo“ Dan Hollins
  • Best Practices Give a clear reason why I should like you
  • Best Practices
    • Don’t rely only on your FB page
    • When inviting people to Like page, give link
    • Don’t sell in your page, Facebook is to connect
    • Avoid automatic postings
    • Use your profile for personal posts in business & organizations pages
  • How to promote your Page
    • Setup a unique URL
      • Need a minimum of 25 fans
      • Cannot be changed
      • Use keywords
  • How to promote your FB Page
    • Use link in your email signature
  • How to promote your FB Page
    • Add Like button in website (with faces)
  • How to promote your FB Page
    • Promote Facebook Page in business
  • How to promote your FB Page
    • Offers and coupons to Page members
  • How to promote your FB Page
    • Network on other pages
  • Let’s Create a Page!
  • Tools
    • http://www.pagemodo.com
    • http://www.iwipa.com
    • http://xtremelysocial.com
    • http://www.involver.com
    • http://fanpageengine.com
    • http:// appbistro.com
  • When a Facebook page is not good…
    • You are creating a page because everyone says so
    • Page is neglected
  • Resources
    • www.AllFacebook.com
    • www.MariSmith.com
    • www.mashable.com/social-media
    • www.socialmediaexaminer.com
  • Thank You!
    • Kelly T. Mullaney
    • www.WorkingArtMedia
    • www.Twitter.com/KellyMullaney
    • www.LinkedIn.com/in/KellyMullaney
    • www.Facebook.com/WorkingArtMedia