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    Facebook pages Facebook pages Presentation Transcript

    • Marketing with Facebook Pages Kelly T. Mullaney
      • Profile, Group or Facebook page?
      • How to create a Facebook page
      • Frequent mistakes
      • Free and paid tools
      • When a Facebook page is not good
    • Why Faceboook?
      • 500.000 users
      • People is already there, don’t like to go out
    • Facebook Profile
      • Profiles are for people (Against Facebook TOS)
      • Not all your friends is interested in your business
      • https://www.facebook.com/aluCineFestival
    • Facebook Profile
      • Pros:
      • You can message your friends, write on their Wall
      • Cons:
      • People has to ask for friendship
      • Mixing family & friends with business
      • Messaging could be considered spamming
    • Facebook Groups
      • Small groups and families
      • You can get invited without permission
      • Email notifications “On” by default
      • Good for:
        • Professional groups
        • Boards
        • Private groups
    • Facebook Pages
      • It’s like a profile, but for business:
        • wall
        • events
        • photos
        • questions
        • apps
      • You can ‘Like’ other pages
    • Facebook Pages
      • Pros:
      • Page is indexed by Search Engines
      • Its publicly accessible
      • Join with “Like” button
      • Specific URL
      • iFrames allows you to create almost anything
      • You can keep track of traffic (Google Analytics)
      • Reviews
    • Facebook Pages
      • Cons:
      • Cannot write in people’s walls
      • Facebook is constantly changing
      • Need attention, time
    • Best Practices Use a photo instead of just the logo vs “ You can't get social with a logo“ Dan Hollins
    • Best Practices Give a clear reason why I should like you
    • Best Practices
      • Don’t rely only on your FB page
      • When inviting people to Like page, give link
      • Don’t sell in your page, Facebook is to connect
      • Avoid automatic postings
      • Use your profile for personal posts in business & organizations pages
    • How to promote your Page
      • Setup a unique URL
        • Need a minimum of 25 fans
        • Cannot be changed
        • Use keywords
    • How to promote your FB Page
      • Use link in your email signature
    • How to promote your FB Page
      • Add Like button in website (with faces)
    • How to promote your FB Page
      • Promote Facebook Page in business
    • How to promote your FB Page
      • Offers and coupons to Page members
    • How to promote your FB Page
      • Network on other pages
    • Let’s Create a Page!
    • Tools
      • http://www.pagemodo.com
      • http://www.iwipa.com
      • http://xtremelysocial.com
      • http://www.involver.com
      • http://fanpageengine.com
      • http:// appbistro.com
    • When a Facebook page is not good…
      • You are creating a page because everyone says so
      • Page is neglected
    • Resources
      • www.AllFacebook.com
      • www.MariSmith.com
      • www.mashable.com/social-media
      • www.socialmediaexaminer.com
    • Thank You!
      • Kelly T. Mullaney
      • www.WorkingArtMedia
      • www.Twitter.com/KellyMullaney
      • www.LinkedIn.com/in/KellyMullaney
      • www.Facebook.com/WorkingArtMedia