our mission is to greatly enhance how brands interact with customers, turning traditional campaigns of today into true two-way conversations
Our product allows you to...
Heartbyte is all about events... tv broadcasts, radio spots, commercials, in-stadium, hospitality, retail, entertainment Interact - audience uses phones, tablets, laptops now to augment events geo, segment questions to slice and dice granularly Realtime - mobile data from audience is sent every second, turned actionable on this dashboard Massive Scale - across country (see map) - elastic scaling (expecting large audience, just light up more servers)
Based on new technological advances, Heartbyte ’ s main differences vs. everyone else are these: Big Data is very hard to get right - we are experts. With our capabilities, you can: - retain existing accounts - attract new accounts - charge a premium for unique offerings
reach more users at a fraction of the cost beautiful, more capable devices instantaneous feedback
in addition to segment questions, we have the capability of pushing rich, branded content. an example for capturing sentiment is our realtime voting widget content can be anything specific to the brand, Charles v Shaq red carpet-specific (dress, jewelery, etc)
SalesForce, Zoho, Sugar CRM Anything else via file import generate emails/qr codes - can track individual users automatically join event
for focus groups, often 50-500 participants is “ statistically significant. ” move past this barrier and create the 2-way conversation
social network mining second screen Don ’ t drive the audience to another property - white-label we ’ re hoping the era of shouting at a large audience, and hope x% responds by buying will soon end
This is when you want to interact with them. People are using mobile to interact more and more with the world around them. We can do crazy new things on these devices. Including tracking the users individually
in addition to segment questions, we have the capability of pushing rich, branded content. an example for capturing sentiment is our realtime voting widget content can be anything specific to the brand, Coke v Pepsi, Nike v Reebok v Adidas red carpet-specific (dress, jewelery, etc) A/B widget pushing
example - Mazda testdrive experience widget rotates as user moves tablet, shows hotspots for information and customization answer questions, build “ your ” car, dealership watching in realtime
What is it?
Why is it different?
How can it be used?