The Social Media Marketing Disconnect
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The Social Media Marketing Disconnect

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The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.

The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.

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The Social Media Marketing Disconnect Presentation Transcript

  • 1. Getting lost? The Social Media Marketing Disconnect. Social Network Dynamics Social Network Dynamics Social Network Dynamics walter@walterpike.com
  • 2. We are still writing the rules. Is this all just a hype
  • 3. At a point in time
  • 4. 4
  • 5. • SA Youth • 75% own mobiles • 71% in informal settlements • 67% in rural areas • 85% have access to WAP enabled phones.
  • 6. Text So now we can find it - what next?
  • 7. Traditional Branding
  • 8. Interruption Marketing ROI
  • 9. Farrah
  • 10. erlin1 The Multitasking Generation Pesky Library
  • 11. Two Way
  • 12. All way
  • 13. So it doesn’t work
  • 14. Iran
  • 15. China
  • 16. This is how we may need to think. And its not like marketing Text
  • 17. Intimate Conversations
  • 18. Marketing Toolbox
  • 19. The Internet is a natural word of mouth market
  • 20. walter@walterpike.com
  • 21. Walter Pike Founder: AAA Digital Marketing Academy Head of Faculty: Marketing & Advertising, AAA School of Advertising. Speaker, Blogger, Consultant, Social Media Participant Blog: PiKE’s Thinking ... http://walterpike.com walter@pike.co.za @walterpike on twitter, friendfeed and many of other places on the internet.