The Social Media Marketing Disconnect

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The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.

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The Social Media Marketing Disconnect

  1. Getting lost? The Social Media Marketing Disconnect. Social Network Dynamics Social Network Dynamics Social Network Dynamics walter@walterpike.com
  2. We are still writing the rules. Is this all just a hype
  3. At a point in time
  4. 4
  5. • SA Youth • 75% own mobiles • 71% in informal settlements • 67% in rural areas • 85% have access to WAP enabled phones.
  6. Text So now we can find it - what next?
  7. Traditional Branding
  8. Interruption Marketing ROI
  9. Farrah
  10. erlin1 The Multitasking Generation Pesky Library
  11. Two Way
  12. All way
  13. So it doesn’t work
  14. Iran
  15. China
  16. This is how we may need to think. And its not like marketing Text
  17. Intimate Conversations
  18. Marketing Toolbox
  19. The Internet is a natural word of mouth market
  20. walter@walterpike.com
  21. Walter Pike Founder: AAA Digital Marketing Academy Head of Faculty: Marketing & Advertising, AAA School of Advertising. Speaker, Blogger, Consultant, Social Media Participant Blog: PiKE’s Thinking ... http://walterpike.com walter@pike.co.za @walterpike on twitter, friendfeed and many of other places on the internet.

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