The Social Media Marketing Disconnect

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4 comments

+ supercopygurl 7 months ago
Thanks for this, very cool indeed. Very helpful
+ brien leonard downie 7 months ago
hey, the pub on slide 27 is my fave english pub in Fullerton. the Olde Ship! hot dog.
+ Walter Pike 7 months ago
Cool Thanks - I have a little more detail on my blog. http://walterpike.com/2009/07/the-social-media-marketing-... The slides are a little bit short on words :)
+ Stuart French 7 months ago
Well done Walter. Couldn’t agree more. I recently posted my presentation on web 2.0 being like a global village marketplace. Nice to see other voices bringing the 'mass' and the 'personal' together again.
http://www.slideshare.net/kurokaze204/collaborating-in-the-global-village-marketplace

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Getting lost? The Social Media Marketing Disconnect. Social Network Dynamics Social Network Dynamics Social Network Dynamics walter@walterpike.com
We are still writing the rules. Is this all just a hype
At a point in time
4
• SA Youth • 75% own mobiles • 71% in informal settlements • 67% in rural areas • 85% have access to WAP enabled phones.
Text So now we can find it - what next?
Traditional Branding
Interruption Marketing ROI
Farrah
erlin1 The Multitasking Generation Pesky Library
Two Way
All way
So it doesn’t work
Iran
China
This is how we may need to think. And its not like marketing Text
Intimate Conversations
Marketing Toolbox
The Internet is a natural word of mouth market
walter@walterpike.com
Walter Pike Founder: AAA Digital Marketing Academy Head of Faculty: Marketing & Advertising, AAA School of Advertising. Speaker, Blogger, Consultant, Social Media Participant Blog: PiKE’s Thinking ... http://walterpike.com walter@pike.co.za @walterpike on twitter, friendfeed and many of other places on the internet.