New Marketing : The Game Changed

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An 18 min talk about marketing, making the point that although the way we have applied marketing is broken - the core marketing concepts are intact. There are new rules - but they are the same as the old rules when we were connected on a much smaller scale than now.

Will try to turn into a slidecast soon.

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New Marketing : The Game Changed

  1. 1. Photo: by binaryape The game changed…
  2. 2. We didn't need brands. We knew that Hans made the best cheese. Hans was the brand.
  3. 3. Finding stuff people want, Finding a way of getting it to them and Getting them to talk about it.
  4. 4. Winning at industrialisation Making average stuff for average people
  5. 5. Broadcast dominated So we bought eyeballs . . .and interupted. Photo by Bill on Capitol Hill
  6. 6. We could create brands They listened, They believed you . . . and the message spread Photo: by Ilya
  7. 7. We don’t trust advertising
  8. 8. Your brand is what the connected crowd say it is! Photo: by twose
  9. 9. South Africans are connected! Photo: roscoe van damm
  10. 10. A new game with new rules Conversations Relationships Fans
  11. 11. The internet is word of mouth on steroids deliver the experience and the word will spread… They will tell thier friends
  12. 12. Looking, searching, finding
  13. 13. Listening All relationships start with honesty - trust.
  14. 14. Understanding
  15. 15. Activate your fans
  16. 16. Using all the tools
  17. 17. The game has changed and the race is there for the winning.
  18. 18. PiKE The Integrated New Marketing Agency Making sense of brands in an always on always connected world. www.pike.co.za

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