Walter Pike The Disconnect geoftheref
Paradigms Marketing Branding eMarketing
Fear of change Fuelled by social gurus
“ More and more advertisers are leading their agencies into new media, not the other way around ,”  and that ” clients are...
 
<ul><li>Marketing </li></ul><ul><li>Product </li></ul><ul><li>Place  </li></ul><ul><li>Price </li></ul><ul><li>Promotion <...
Brands and Branding Managing Perceptions
Power
Violence
Money
Knowledge
Process efficiency
Control
Are they still listening?
Acquisition ? Loyalty? Winning the game
Text Text So now we can find it - what’s next? Text Digital marketing
 
Connections and Everywhere
Information is Searchable and Free
So what do we do now? Now that we have lost control
“ In the land of the Blind”
Make stuff that people want
Stuff they want  and  will talk about
Its the meme ... not the machine
[email_address] @walterpike New marketing consultant
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Its the same stuff but its different

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Corporate social media conference. Telling people why the marketing world has changed - but there are enough things that are still the same

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Its the same stuff but its different

  1. 1. Walter Pike The Disconnect geoftheref
  2. 2. Paradigms Marketing Branding eMarketing
  3. 3. Fear of change Fuelled by social gurus
  4. 4. “ More and more advertisers are leading their agencies into new media, not the other way around ,”  and that ” clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.”  “ When I started out in this business in the mid 80’s as an assistant product manager at The Frito-Lay Company, we expected our advertising agencies to be innovative and inform us about what was hip and cool – now it appears to be the other way around,”  Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA,
  5. 6. <ul><li>Marketing </li></ul><ul><li>Product </li></ul><ul><li>Place </li></ul><ul><li>Price </li></ul><ul><li>Promotion </li></ul>Spreading Ideas seahorse of the night
  6. 7. Brands and Branding Managing Perceptions
  7. 8. Power
  8. 9. Violence
  9. 10. Money
  10. 11. Knowledge
  11. 12. Process efficiency
  12. 13. Control
  13. 14. Are they still listening?
  14. 15. Acquisition ? Loyalty? Winning the game
  15. 16. Text Text So now we can find it - what’s next? Text Digital marketing
  16. 18. Connections and Everywhere
  17. 19. Information is Searchable and Free
  18. 20. So what do we do now? Now that we have lost control
  19. 21. “ In the land of the Blind”
  20. 22. Make stuff that people want
  21. 23. Stuff they want and will talk about
  22. 24. Its the meme ... not the machine
  23. 25. [email_address] @walterpike New marketing consultant

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