Walter Pike The Disconnect geoftheref

Paradigms Marketing Branding eMarketing

Fear of change Fuelled by social gurus

“ More and more advertisers are leading their agencies into new media, not the other way around ,” and that ” clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.” “ When I started out in this business in the mid 80’s as an assistant product manager at The Frito-Lay Company, we expected our advertising agencies to be innovative and inform us about what was hip and cool – now it appears to be the other way around,” Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA,

Marketing Product Place Price Promotion Spreading Ideas seahorse of the night

Marketing

Product

Place

Price

Promotion

Brands and Branding Managing Perceptions

Power

Violence

Money

Knowledge

Process efficiency

Control

Are they still listening?

Acquisition ? Loyalty? Winning the game

Text Text So now we can find it - what’s next? Text Digital marketing

Connections and Everywhere

Information is Searchable and Free

So what do we do now? Now that we have lost control

“ In the land of the Blind”

Make stuff that people want

Stuff they want and will talk about

Its the meme ... not the machine

[email_address] @walterpike New marketing consultant