TV: with the “First Screen" - thetelevision - companies sent ads directly into consumers living rooms, reaching millions with one campaign.PC: The “Second Screen" - the personalcomputer - increased interaction betweencompanies and consumers and allowed for immediate customer feedback.The “Third Screen" - the mobile device - changes the game in an even more revolutionary way. Hardcover: 256 pages Publisher: Nicholas Brealey Publishing (May 16, 2011) Language: English ISBN-10: 1857885643 ISBN-13: 978-1857885644
Bron: Pew - The Future of the Internet in 2009
By 2014, more people will access theInternet from mobile devices than from desktop or laptops. Bron: Morgan Stanley 2011
Michael Marlett en Jim Stroud on sending text messages to candidates: "You want to drive candidates to some sort of… action. You need to provide them some content." Michael: "The candidate is interested… Now what?Your driving them to an optimized… mobile view".
Jim: "What was that again,an optimized MOBILE view?!"Michael: "We havent tackled that.. You want to have a realy nice sort of experience for them.Theyre looking at the job, they think Hey Great! I wanna apply….Thats where the challence is."