Pakistan Superstar
Executive Summary
Pakistan Superstar is region’s first ever digital music reality show .
The show is a project of Walnut S...
Content
Content Released:
• Episodes (Audio & Video)
• Behind The Scenes
• Voting Appeals
Content Released On:
Auditions
• Individuals were
encouraged to send their
auditions on the website.
• Within a short span of 60
days, 3,000 au...
Phase 1
• Phase 1 comprised of 5 episodes and a total of 10 songs.
• Each episode consisted of a promo, two songs, behind ...
Phase 1 Hype
Episode 1
Episode 2
Episode 3
Episode 4
Episode 5
Episode Results
Contestant Video Plays Likes Shares
Zahra Haider 80,150 3,204 1,963
Fahad Ali 50,702 2,522 1,263
Shiza Nas...
Response as Phase 1 started
Phase 2
• Phase 2 comprised of 5 episodes and a total of 10 songs.
• Each episode consisted of a promo, two songs, behind ...
Phase 2 Hype
Episode 6
Episode 7
Episode 8
Episode 9
Episode 10
Episode Results
Contestant Video Plays Likes Shares
Shahrukh Rajput 21,218 1,153 377
Aizaz Sohail 18,360 2,768 665
Muhamma...
Response during Phase 2
Results
Contestant Minutes of Content Played Likes Shares
Zahra Haider 677,325 5,211 3,135
Fahad Ali 355,855 3,600 1,639
S...
Website
• A website (www.pakistansuperstar.com)
was also launched where all the content
(profile of contestants, profile o...
Applications
Watch & Win
• This application stimulated individuals to
watch the episodes vigilantly and answer a
question ...
Applications
Challenge the Superstars:
• This application encouraged talented
individuals to challenge the entries from
ou...
Application Results
Application Interactions
Watch & Win 6,370
Share & Win 8,187
Challenge the Superstars 860 entries
Newspaper excerpts
Newspaper excerpts
Blog excerpts
Billboards
• Karachi
– Near FTC Bridge
– Chowrangi Clifton
• Lahore
– DHA Crossing
– Model Town UBL Chowk
• Rawalpindi
– M...
Demographics of People Engaged
Paid Media
• Ads were placed on
– Google
– Facebook
Paid Media on Facebook
• Page Likes
• Content Promotion
– Posts (Episodes, BTS, Images)
Paid Media on Google
• Banners were placed on Google Display Network
• Categories:
– Music
– Entertainment
Contestant Phase 1 Phase 2
Fahad Ali https://www.facebook.com/photo.php?v=661083750612175&s
et=vb.119129424807613&type=3&t...
Annexure
Publication Link
Express Tribune http://tribune.com.pk/story/689980/pakistan-superstar-some-hope-for-upcoming-mus...
Executive Summary
Pakistan Superstar is region’s first ever digital music reality show .
The show is a project of Walnut S...
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Pakistan Superstar - Pakistan’s First Digital Music Reality Show

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Pakistan Superstar is Pakistan’s first ever digital music reality show. The show is a project of Walnut Studios (subsidiary of Walnut Media) and is supported by Universal Music Publishing Group.

On the basis of Social voting, top 10 contestants were selected out of more than 3,000 entries on our website (www.pakistansuperstar.com) and these contestants are performing 2 songs each on our show. The format is completely new as we have moved away from the typical episodic flow of the reality shows or elimination rounds giving the power to the audience without the involvement of any judges. Top 10 contestant are from Lahore, Karachi, Islamabad, Faisalabad and Bahawalpur.

With the support of platforms (Facebook and Soundcloud) – we’re going to use social as a voting mechanism again to select the top 3 candidates. We selected some of the best session players of Pakistan to perform with our contestants, giving them an opportunity of a life time.

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Pakistan Superstar - Pakistan’s First Digital Music Reality Show

  1. 1. Pakistan Superstar
  2. 2. Executive Summary Pakistan Superstar is region’s first ever digital music reality show . The show is a project of Walnut Studios (subsidiary of Walnut Media) and is supported by Universal Music Publishing Group. We received a total of 3,000 entries on digital out of which top 10 contestants were selected purely on the basis of social voting. Pakistan Superstar has served more than 3.2 M minutes for 10 episodes and their promos with more than 125,000 votes being casted on Social, Web and Mobile Platforms. We have been mentioned in more than 15 newspapers, interviewed more than 10 times on Radio & Television with 7 outdoor sites in Lahore, Karachi and Rawalpindi.
  3. 3. Content Content Released: • Episodes (Audio & Video) • Behind The Scenes • Voting Appeals Content Released On:
  4. 4. Auditions • Individuals were encouraged to send their auditions on the website. • Within a short span of 60 days, 3,000 auditions were submitted. • Out of these 3,000 auditions, top 10 were selected.
  5. 5. Phase 1 • Phase 1 comprised of 5 episodes and a total of 10 songs. • Each episode consisted of a promo, two songs, behind the scenes footage and voting appeal videos. • With much hype, Phase 1 went live on 20th of May and ended on 2nd of June.
  6. 6. Phase 1 Hype
  7. 7. Episode 1
  8. 8. Episode 2
  9. 9. Episode 3
  10. 10. Episode 4
  11. 11. Episode 5
  12. 12. Episode Results Contestant Video Plays Likes Shares Zahra Haider 80,150 3,204 1,963 Fahad Ali 50,702 2,522 1,263 Shiza Naseem 53,279 4,893 1,701 Aoun Ali 23,398 673 203 Shahrukh Rajput 22,778 8,409 734 Tahir Naeem 23,978 3,761 774 Muhammad Faizan 25,292 7,765 925 Kumail Jaffri 26,492 1,301 560 Aizaz Sohail 18,428 2,460 911 Zeeshan Akbar 25,998 3,108 1,090 Sum 350,495 38,096 10,124 Average 35,049 3,810 1,012
  13. 13. Response as Phase 1 started
  14. 14. Phase 2 • Phase 2 comprised of 5 episodes and a total of 10 songs. • Each episode consisted of a promo, two songs, behind the scenes footage and voting appeal videos. • After receiving an overwhelming response from Phase 1, Phase 2 went live on 6th of June and ended on 21st of June.
  15. 15. Phase 2 Hype
  16. 16. Episode 6
  17. 17. Episode 7
  18. 18. Episode 8
  19. 19. Episode 9
  20. 20. Episode 10
  21. 21. Episode Results Contestant Video Plays Likes Shares Shahrukh Rajput 21,218 1,153 377 Aizaz Sohail 18,360 2,768 665 Muhammad Faizan 24,326 2,016 788 Kumail Jafri 18,639 1,425 595 Zahra Haider 43,000 2,007 1,172 Zeeshan Akbar 17,694 2,193 894 Aoun Ali Khan 21,794 831 335 Fahad Ali 13,999 1,078 376 Shiza Naseem 39,947 2,807 1,179 Tahir Naeem 17,909 1,534 578 Sum 236,886 17,812 6,959 Average 23,688 1,781 695
  22. 22. Response during Phase 2
  23. 23. Results Contestant Minutes of Content Played Likes Shares Zahra Haider 677,325 5,211 3,135 Fahad Ali 355,855 3,600 1,639 Shiza Naseem 512,748 7,700 2,880 Aoun Ali 248,556 1,504 538 Shahrukh Rajput 241,978 9,562 1,111 Tahir Naeem 230,378 3,761 774 Muhammad Faizan 272,899 7,765 1,155 Kumail Jaffri 248,220 2,726 560 Aizaz Sohail 202,334 5,228 1,576 Zeeshan Akbar 240,306 4,261 1,984 Sum 3,230,599 51,318 15,352
  24. 24. Website • A website (www.pakistansuperstar.com) was also launched where all the content (profile of contestants, profile of house band, episodes, BTS, testimonials, gallery) was released. • Voting was encouraged on the website as well.
  25. 25. Applications Watch & Win • This application stimulated individuals to watch the episodes vigilantly and answer a question related to the episode. Winners were awarded with Pakistan Superstar gift hampers. Share & Win • This application allowed fans of Pakistan Superstar to share the episodes with their friends and family. In return they were awarded with exclusive Pakistan Superstar gift hampers.
  26. 26. Applications Challenge the Superstars: • This application encouraged talented individuals to challenge the entries from our Superstars and upload their version of the same song. • For the first time any music reality show gave a chance to people who could not be a part of this competition to possibly get a chance to work with our studios.
  27. 27. Application Results Application Interactions Watch & Win 6,370 Share & Win 8,187 Challenge the Superstars 860 entries
  28. 28. Newspaper excerpts
  29. 29. Newspaper excerpts
  30. 30. Blog excerpts
  31. 31. Billboards • Karachi – Near FTC Bridge – Chowrangi Clifton • Lahore – DHA Crossing – Model Town UBL Chowk • Rawalpindi – Mall Road
  32. 32. Demographics of People Engaged
  33. 33. Paid Media • Ads were placed on – Google – Facebook
  34. 34. Paid Media on Facebook • Page Likes • Content Promotion – Posts (Episodes, BTS, Images)
  35. 35. Paid Media on Google • Banners were placed on Google Display Network • Categories: – Music – Entertainment
  36. 36. Contestant Phase 1 Phase 2 Fahad Ali https://www.facebook.com/photo.php?v=661083750612175&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=674645542589329& set=vb.119129424807613&type=3&theater Zahra Haider Khan https://www.facebook.com/photo.php?v=661070817280135&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=672976862756197& set=vb.119129424807613&type=3&theater Aoun Ali Khan https://www.facebook.com/photo.php?v=662368550483695&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=674630045924212& set=vb.119129424807613&type=3&theater Shiza Naseem https://www.facebook.com/photo.php?v=662371113816772&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=676110282442855& set=vb.119129424807613&type=3&theater Muhammad Faizan https://www.facebook.com/photo.php?v=665289130191637&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=671563749564175& set=vb.119129424807613&type=3&theater Kumail Jaffri https://www.facebook.com/photo.php?v=665265346860682&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=671573776229839& set=vb.119129424807613&type=3&theater Shahrukh Rajput https://www.facebook.com/photo.php?v=663555243698359&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=670216673032216& set=vb.119129424807613&type=3&theater Tahir Naeem https://www.facebook.com/photo.php?v=663874536999763&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=676138032440080& set=vb.119129424807613&type=3&theater Aizaz Sohail https://www.facebook.com/photo.php?v=666676076719609&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=670212559699294& set=vb.119129424807613&type=3&theater Zeeshan Akbar https://www.facebook.com/photo.php?v=666432380077312&s et=vb.119129424807613&type=3&theater https://www.facebook.com/photo.php?v=673013406085876& set=vb.119129424807613&type=3&theater Annexure
  37. 37. Annexure Publication Link Express Tribune http://tribune.com.pk/story/689980/pakistan-superstar-some-hope-for-upcoming-musicians/ Daily Times http://www.dailytimes.com.pk/entertainment/14-Jun-2014/pakistan-superstar-creating-a- revolution-in-pakistani-music-industry Voice of America http://www.urduvoa.com/content/pakistan-first-ever-digital-reality-show-on-face- book/1935649.html Times of India http://timesofindia.indiatimes.com/entertainment/hindi/tv/news-interviews/Pakistan-Superstar- first-ever-digital-music-reality-show/articleshow/36204094.cms Ebuzz Today http://www.ebuzztoday.com/pakistan-superstar-making-a-revolution-in-pakistani-music-industry/ Express Pakistan http://www.expresspakistan.net/2014/06/pakistan-superstar-making-revolution.html HIP in Pakistan http://www.hipinpakistan.com/pakistan-superstar-making-web-music-stars/ Pakistan Today http://www.pakistantoday.com.pk/2014/06/13/epaper/13th-june-2014/ Express Tribune http://tribune.com.pk/story/718324/budding-musicians-shine-through-pakistan-superstar/ The Daily Heights http://heights.com.pk/story/11361 Sitara Magazine http://www.sitaramagazine.com.ve/content.php?@=368&t=5 La Vie Charmant http://revistasuroeste.blogspot.com/2014/06/musica-pakistan-super-star-revoluciona.html
  38. 38. Executive Summary Pakistan Superstar is region’s first ever digital music reality show . The show is a project of Walnut Studios (subsidiary of Walnut Media) and is supported by Universal Music Publishing Group. We received a total of 3,000 entries on digital out of which top 10 contestants were selected purely on the basis of social voting. Pakistan Superstar has served more than 3.2 M minutes for 10 episodes and their promos with more than 125,000 votes being casted on Social, Web and Mobile Platforms. We have been mentioned in more than 15 newspapers, interviewed more than 10 times on Radio & Television with 7 outdoor sites in Lahore, Karachi and Rawalpindi.
  39. 39. Thank you!

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