Social Media is the NEWglobal currency                          @WallySabria
Social Media requires a shift in thinking
From Monologue
From Monologue        To Dialogue
From Campaign
From Campaign      To Community
From Global
From Global        To Local
The Power of Social Media:            change democracy
The Power of Social Media:            is creating democracy            is changing media
The Power of Social Media:            is creating democracy            is changing media            controls the market
The Power of Social Media:            is creating democracy            is changing media            controls the market   ...
Influence      is Currency
Opinions    are Currency
a word-of-mouth         economy
Social Media requires: Transparency Being human Listening Sharing
Social Media requires: Transparency Being human             Return on Listening               Investment Sharing
Return onRelationship
What will YOU do withthis currency?
@WallySabria
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
Social Media: The New Global Currency
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Social Media: The New Global Currency

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This is a presentation I gave on September 7th to team members of MasterCard Latin America.

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  • Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
  • It requires us to think differently as brands, as marketers, even as educators or as politicians… 6/7/11
  • Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
  • Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
  • 6/7/11
  • 6/7/11
  • 6/7/11
  • Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
  • Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
  • Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
  • Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
  • In every instance, we are seeing social media as the main catalyst. Digital technology and social networks are becoming the most powerful of weapons. People everywhere are taking up arms - through videos, blogs, photos and texts -- to criticize, mobilize and publicize their revolution. 6/7/11
  • Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
  • Starbucks has 31 million fans on Facebook And almost 3 million followers on Twitter 6/7/11
  • Independent publishers 6/7/11
  • 6/7/11
  • Hastings was wrong.  The price hike  and the later, aborted attempt to  spin off the company's DVD operations  enraged Netflix customers. The company lost 800,000 subscribers, its stock price dropped 77 percent in four months, and management's reputation was battered. 6/7/11
  • Hastings was wrong.  The price hike  and the later, aborted attempt to  spin off the company's DVD operations  enraged Netflix customers. The company lost 800,000 subscribers, its stock price dropped 77 percent in four months, and management's reputation was battered. 6/7/11
  • Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
  • Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
  • Social Media: The New Global Currency

    1. 1. Social Media is the NEWglobal currency @WallySabria
    2. 2. Social Media requires a shift in thinking
    3. 3. From Monologue
    4. 4. From Monologue To Dialogue
    5. 5. From Campaign
    6. 6. From Campaign To Community
    7. 7. From Global
    8. 8. From Global To Local
    9. 9. The Power of Social Media: change democracy
    10. 10. The Power of Social Media: is creating democracy is changing media
    11. 11. The Power of Social Media: is creating democracy is changing media controls the market
    12. 12. The Power of Social Media: is creating democracy is changing media controls the market gives you influence
    13. 13. Influence is Currency
    14. 14. Opinions are Currency
    15. 15. a word-of-mouth economy
    16. 16. Social Media requires: Transparency Being human Listening Sharing
    17. 17. Social Media requires: Transparency Being human Return on Listening Investment Sharing
    18. 18. Return onRelationship
    19. 19. What will YOU do withthis currency?
    20. 20. @WallySabria

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