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How brands + publishers
can create content of real value
Social Currency
@wallysabria
What makes content go
viral?
People need to
find it
@wallysabria
People need to
find it
watch it
@wallysabria
People need to
find it
watch it
share it @wallysabria
Let’s focus on
sharing
It has to be more than just
relevant
@wallysabria
It has to be valuable
Content is
$ocial
Currency
It’s the exchange that creates
the value
@wallysabria
Social Currency: how brands + publishers can create content of real value
Basic human needs:
Need to belong
Need to be significant
@wallysabria
Feed those needs!
What does it help say about users’
personality
sense of humor
lifestyle
culture
@wallysabria
Give users the opportunity of
bragging rights
@wallysabria
Give users the opportunity of
bragging rights
I’m smart!
I’m generous!
I’m an expert!
I’m popular!
@wallysabria
Social Currency: how brands + publishers can create content of real value
Social Currency: how brands + publishers can create content of real value
Social Currency: how brands + publishers can create content of real value
Social Currency: how brands + publishers can create content of real value
Social Currency: how brands + publishers can create content of real value
Social Currency: how brands + publishers can create content of real value
Social Currency: how brands + publishers can create content of real value
@wallysabria
Content can also have
negative value
@wallysabria
How are you going
to make your content
valuable?
You’re very good
looking!
Now follow me > @wallysabria

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