Social Currency: how brands + publishers can create content of real value
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This presentation was given on November 8, 2010 at the Cool Social Media Gravity Summit by Wally Sabria, SVP/Creative Director of The Axis Agency. http://www.twitter.com/wallysabria
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Social Currency: how brands + publishers can create content of real value
- 1. How brands + publishers can create content of real value Social Currency @wallysabria
- 2. What makes content go viral?
- 3. People need to find it @wallysabria
- 4. People need to find it watch it @wallysabria
- 5. People need to find it watch it share it @wallysabria
- 7. It has to be more than just relevant @wallysabria
- 8. It has to be valuable
- 10. It’s the exchange that creates the value @wallysabria
- 12. Basic human needs: Need to belong Need to be significant @wallysabria
- 14. What does it help say about users’ personality sense of humor lifestyle culture @wallysabria
- 15. Give users the opportunity of bragging rights @wallysabria
- 16. Give users the opportunity of bragging rights I’m smart! I’m generous! I’m an expert! I’m popular!
- 17. @wallysabria
- 25. @wallysabria
- 26. Content can also have negative value @wallysabria
- 27. How are you going to make your content valuable?
- 28. You’re very good looking! Now follow me > @wallysabria