Social Currency: how brands + publishers can create content of real value

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This presentation was given on November 8, 2010 at the Cool Social Media Gravity Summit by Wally Sabria, SVP/Creative Director of The Axis Agency.
http://www.twitter.com/wallysabria

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Social Currency: how brands + publishers can create content of real value

  1. How brands + publishers can create content of real value Social Currency @wallysabria
  2. What makes content go viral?
  3. People need to find it @wallysabria
  4. People need to find it watch it @wallysabria
  5. People need to find it watch it share it @wallysabria
  6. Let’s focus on sharing
  7. It has to be more than just relevant @wallysabria
  8. It has to be valuable
  9. Content is $ocial Currency
  10. It’s the exchange that creates the value @wallysabria
  11. Basic human needs: Need to belong Need to be significant @wallysabria
  12. Feed those needs!
  13. What does it help say about users’ personality sense of humor lifestyle culture @wallysabria
  14. Give users the opportunity of bragging rights @wallysabria
  15. Give users the opportunity of bragging rights I’m smart! I’m generous! I’m an expert! I’m popular!
  16. @wallysabria
  17. @wallysabria
  18. Content can also have negative value @wallysabria
  19. How are you going to make your content valuable?
  20. You’re very good looking! Now follow me > @wallysabria

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