@wallysabriaOptimizing Your Social Media Presence
w/ Creative Design + Compelling Content
@wallysabria
+ Define
+ Design
+ Maximize
+ Create
Define
a unique
point-of-voice
http://www.perezhilton.com
http://www.youtube.com/Fred
Design
your platforms
Blog platforms
Maximize
your reach
Create
compelling
content
Storytelling
We are in the business of
Active
De-centralized
Platform neutral
Stories that are
Dialogue
Interaction
Engagement
Stories that spark
Blog posts
Twitter posts
Photographs
Videos
Stories can take the shape of
Find it
Read/watch it
Share it
People need to
Content is
social currency
The value your
content has…
Is the
social currency
it provides the
audience
when they share it
Don’t take yourself
too seriously
Have fun!
@wallysabria@360culture
@wallysabria
Optimizing Your Social Media Presence with Creative Design and Compelling Content
Optimizing Your Social Media Presence with Creative Design and Compelling Content
Optimizing Your Social Media Presence with Creative Design and Compelling Content
Optimizing Your Social Media Presence with Creative Design and Compelling Content
Optimizing Your Social Media Presence with Creative Design and Compelling Content
Optimizing Your Social Media Presence with Creative Design and Compelling Content
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Optimizing Your Social Media Presence with Creative Design and Compelling Content

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Presented by Wally Sabria, SVP/Creative Director of The Axis Agency on November 6, 2010 at L.A. Latina Bloggers' "Discovering Mas" luncheon.

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Optimizing Your Social Media Presence with Creative Design and Compelling Content

  1. 1. @wallysabriaOptimizing Your Social Media Presence w/ Creative Design + Compelling Content @wallysabria
  2. 2. + Define + Design + Maximize + Create
  3. 3. Define a unique point-of-voice
  4. 4. http://www.perezhilton.com
  5. 5. http://www.youtube.com/Fred
  6. 6. Design your platforms
  7. 7. Blog platforms
  8. 8. Maximize your reach
  9. 9. Create compelling content
  10. 10. Storytelling We are in the business of
  11. 11. Active De-centralized Platform neutral Stories that are
  12. 12. Dialogue Interaction Engagement Stories that spark
  13. 13. Blog posts Twitter posts Photographs Videos Stories can take the shape of
  14. 14. Find it Read/watch it Share it People need to
  15. 15. Content is social currency
  16. 16. The value your content has…
  17. 17. Is the social currency it provides the audience when they share it
  18. 18. Don’t take yourself too seriously
  19. 19. Have fun!
  20. 20. @wallysabria@360culture @wallysabria

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