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The Impact of Social Media on Design & Branding

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This presentation was given by Wally Sabria, SVP/Creative Director of Weber Shandwick and The Axis Agency, on October 22, 2010 at California State University Northridge to a class of graduating senior from the school of Design.

Published in: Business, Technology
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Transcript of "The Impact of Social Media on Design & Branding"

  1. 1. @wallysabria
  2. 2. Advertising Public Relations Digital/Interactive Direct Marketing Branding
  3. 3. Social Media all media is now
  4. 4. Media organizations brands are becoming
  5. 5. Media organizations people can also broadcast like
  6. 6. social media is NOT about the tools
  7. 7. Dialogue Interaction Engagement social media is about
  8. 8. Active De-centralized Platform neutral social media is
  9. 9. Designers Marketers Students Pros implications for
  10. 10. Creativity is King
  11. 11. We are no longer in the design business
  12. 12. Storytelling We are in the business of
  13. 13. Dialogue Interaction Engagement Stories that spark
  14. 14. Active De-centralized Platform neutral Stories that are
  15. 15. Videos Twitter posts Photographs Infographics Stories can take the shape of
  16. 16. The brand is NOT the story!
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