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The Impact of Social Media on Design & Branding

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This presentation was given by Wally Sabria, SVP/Creative Director of Weber Shandwick and The Axis Agency, on October 22, 2010 at California State University Northridge to a class of graduating senior ...

This presentation was given by Wally Sabria, SVP/Creative Director of Weber Shandwick and The Axis Agency, on October 22, 2010 at California State University Northridge to a class of graduating senior from the school of Design.

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    The Impact of Social Media on Design & Branding The Impact of Social Media on Design & Branding Presentation Transcript

    • @wallysabria
    • Advertising Public Relations Digital/Interactive Direct Marketing Branding
    • Social Media all media is now
    • Media organizations brands are becoming
    •  
    • Media organizations people can also broadcast like
    •  
    • social media is NOT about the tools
    • Dialogue Interaction Engagement social media is about
    • Active De-centralized Platform neutral social media is
    • Designers Marketers Students Pros implications for
    • Creativity is King
    • We are no longer in the design business
    • Storytelling We are in the business of
    • Dialogue Interaction Engagement Stories that spark
    • Active De-centralized Platform neutral Stories that are
    • Videos Twitter posts Photographs Infographics Stories can take the shape of
    • The brand is NOT the story!