Mobile Marketing for Apartments

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    Mobile Marketing for Apartments - Presentation Transcript

    1. Mobile Marketing
    2. About Us Founded in 2005 in Overland Park, KS Incorporated in early 2006 ApTxt original product offering Member - Mobile Marketing Association
    3. Terminology SMS – short message service MMS – multimedia message service Standard SMS – no additional fees associated Premium SMS – additional fees billed to wireless account WAP – wireless access protocol (“mobile web”) Mobile App – downloaded “rich” client (“Citi Mobile”) Opt-In / Opt-Out - permission based marketing DRM – digital rights management (Ringtones) Mobile – simple the mobile phone number BlueTooth – wireless personal network communication
    4. Mobile Universe - Worldwide Over 3 Billion Worldwide Subscribers Projected 3.9+ billion wireless subscribers by 2010 - 50% of the world's population( Bauer 2005) Today over 350 Billion text messages sent every month
    5. Mobile Universe – US Today Over 260 Million US Subscribers Over 15 billion text messages A MONTH in the US (est. 30% are commercial) Mobile phone penetration is at 75% of the US population
    6. Casting the Biggest Net!!!! SMS WAP Application Voice Mobile Phones Download Req. Capable of 97% 65% ↑ 100% (low) Mobile # YES NO Custom YES Ease of Use Variable Variable YES YES Interoperability WAP Limited SMS Custom with other No Voice Application mobile Application functions COST $ $$ $$$ $
    7. Summary of the “Big Net” Story Track Customers via Mobile Integrated: voice, WAP and Applications Leverage Online and Offline Marketing Connect anytime and anywhere Scales with any Campaign “Start the Conversation” Today
    8. Demo Text DEMO to 31622 Mobile Web - wap.aptxt.com
    9. Solution 1. SMS Service: •Unique Keyword per Property Text DEMO to 31622 •Display on your marquee or other property signage •Provides Instant access to Properties Most Important Info •Contact Info •Model Pricing/Availability •Community Features/Specifics •Address of Mobile Web Site •Monthly Cost: $50 •One Time Setup: Waived 2. Mobile Property Web Site: •Take most critical web information and make it available to the mobile web: 1.Community Information 2.Model / Floor Plans: pricing, square footage, features 3.Photos / Images – provide photos for the community, property and each floor plan if you like 4.Contact Information •Monthly Cost: $50 •One Time Setup: $150
    10. Online Management Kona Café: Online management and Reporting Tool Our Café provides you with the ability to manage a single property’s mobile message and content or manage a whole organizations properties. The following are some key features of our Café tool: •Real Time Response Report (SMS) 1. Mobile # 2. Request 3. Carrier 4. Date & Time of Request 5. Export to Excel/CSV •SMS Content Manager: 1. Change / Add / Remove any Menu Options to your Keyword 2. Update the Message Response 3. Send Broadcast Message to ALL Subscribers
    11. Next Steps We can have a new property using SMS within 2-3 business days and a mobile web site deployed with in 7 business days. Kona Interactive Tom Walls – President (913) 239-0750 x111 twalls@konainteractive.com

    + Tom WallsTom Walls, 2 years ago

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