Mobile Marketing

About Us
Founded in 2005 in Overland Park, KS
Incorporated in early 2006
ApTxt original product offering
Member - Mobile Marketing Association

Terminology
SMS – short message service
MMS – multimedia message service
Standard SMS – no additional fees associated
Premium SMS – additional fees billed to wireless account
WAP – wireless access protocol (“mobile web”)
Mobile App – downloaded “rich” client (“Citi Mobile”)
Opt-In / Opt-Out - permission based marketing
DRM – digital rights management (Ringtones)
Mobile – simple the mobile phone number
BlueTooth – wireless personal network communication

Mobile Universe -
Worldwide
Over 3 Billion Worldwide Subscribers
Projected 3.9+ billion wireless
subscribers by 2010 - 50% of the world's
population( Bauer 2005)
Today over 350 Billion text messages
sent every month

Mobile Universe –
US Today
Over 260 Million US Subscribers
Over 15 billion text messages A MONTH in
the US (est. 30% are commercial)
Mobile phone penetration is at 75% of the
US population

Casting the
Biggest Net!!!!
SMS WAP Application Voice
Mobile Phones Download Req.
Capable of
97% 65% ↑ 100%
(low)
Mobile #
YES NO Custom YES
Ease of Use Variable Variable
YES YES
Interoperability WAP Limited SMS Custom
with other
No
Voice Application
mobile Application
functions
COST $ $$ $$$ $

Summary of the
“Big Net” Story
Track Customers via Mobile
Integrated: voice, WAP and Applications
Leverage Online and Offline Marketing
Connect anytime and anywhere
Scales with any Campaign
“Start the Conversation” Today

Demo
Text DEMO to 31622
Mobile Web - wap.aptxt.com

Solution
1. SMS Service:
•Unique Keyword per Property Text DEMO to 31622
•Display on your marquee or other property signage
•Provides Instant access to Properties Most Important Info
•Contact Info
•Model Pricing/Availability
•Community Features/Specifics
•Address of Mobile Web Site
•Monthly Cost: $50
•One Time Setup: Waived
2. Mobile Property Web Site:
•Take most critical web information and make it available to the mobile web:
1.Community Information
2.Model / Floor Plans: pricing, square footage, features
3.Photos / Images – provide photos for the community, property and each floor plan if you like
4.Contact Information
•Monthly Cost: $50
•One Time Setup: $150

Online Management
Kona Café: Online management and Reporting Tool
Our Café provides you with the ability to manage a single property’s mobile message and
content or manage a whole organizations properties. The following are some key features of
our Café tool:
•Real Time Response Report (SMS)
1. Mobile #
2. Request
3. Carrier
4. Date & Time of Request
5. Export to Excel/CSV
•SMS Content Manager:
1. Change / Add / Remove any Menu Options to your Keyword
2. Update the Message Response
3. Send Broadcast Message to ALL Subscribers

Next Steps
We can have a new property using SMS
within 2-3 business days and a mobile web
site deployed with in 7 business days.
Kona Interactive
Tom Walls – President
(913) 239-0750 x111
twalls@konainteractive.com