Mobile Marketing 101


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Kona Interactive's standard Mobile Marketing 101 presentation.

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Mobile Marketing 101

  1. 1. Mobile Marketing
  2. 2. About Us Founded in 2005 in Overland Park, KS Incorporated in early 2006 ApTxt original product offering Member - Mobile Marketing Association
  3. 3. Terminology SMS – short message service MMS – multimedia message service Standard SMS – no additional fees associated Premium SMS – additional fees billed to wireless account WAP – wireless access protocol (“mobile web”) Mobile App – downloaded “rich” client (“Citi Mobile”) Opt-In / Opt-Out - permission based marketing DRM – digital rights management (Ringtones) Mobile – simple the mobile phone number BlueTooth – wireless personal network communication
  4. 4. Mobile Universe - Worldwide Over 3 Billion Worldwide Subscribers Projected 3.9+ billion wireless subscribers by 2010 - 50% of the world's population( Bauer 2005) Today over 350 Billion text messages sent every month
  5. 5. Mobile Universe – US Today Over 260 Million US Subscribers Over 15 billion text messages A MONTH in the US (est. 30% are commercial) Mobile phone penetration is at 75% of the US population
  6. 6. Mobile Channel Opportunity Mobile phones offer a reach never seen before by any other medium More people have mobile phones than landline phones Mobile phone penetration is greater than cable TV, home internet access, and Home Computers 89% of Major Brands Planning to Market via Mobile Phones by 2008
  7. 7. Kona Engine Compliant with all MMA Standards Web based Suite & API Mobile Development Team Available Rapid Mobile Campaign Deployments Hosted on Tier-I Data Center Integrated with all US & European Wireless Carrier Partnership with Asian & Australian provider Dedicated US Short Code
  8. 8. Kona Offerings Kona Suite Standard and Premium Solutions Online Management Tool Text to Vote Campaigns Sweepstake & Poll Campaigns Alert & Notification Campaigns Kona Express – easy to use broadcast message tool Kona Solutions Group Strategic Planning Mobile Development (SMS, WAP, Mobile App, BlueTooth) Mobile Content Delivery (Ringtones, Wallpaper, Video, etc)
  9. 9. Casting the Biggest Net!!!! SMS WAP Application Voice Mobile Phones Download Req. Capable of 97% 60% ↑ 100% (low) Mobile # YES NO Custom YES Ease of Use Variable Variable YES YES Interoperability WAP Limited SMS Custom with other No Voice Application mobile Application functions COST $ $$ $$$ $
  10. 10. Summary of the “Big Net” Story Track Customers via Mobile Integrated: voice, WAP and Applications Leverage Online and Offline Marketing Connect anytime and anywhere Scales with any Campaign “Start the Conversation” Today
  11. 11. How to use Mobile Marketing? Integrate into: Interact via: • Marketing Programs • Voting / Polling • Branding Programs • Alerts / Notification • CRM Systems • Mobile Coupons • Promotions • Promotions • Research • Branded Products • Print & Broadcast Media • Premium SMS Services • Event Marketing • Mobile TV
  12. 12. UPAC Notify Campaign: Account Notifications Client: UPAC (Lenexa, KS) Provide loan holders with text message notifications of upcoming payments, and past due payments. Additional features of balance and payment due date are in development. Target: UPAC Loan holders Product: Notify (custom integration) Web Signup: Integrated into UPAC Finance System Status: Active Results: Positive
  13. 13. Toyota RAV4 Sweepstakes/Poll Campaign: Toyota RAV4 Client: CMPG USA / Toyota Toyota promoting newly designed RAV4 to limited markets via in store info Kiosk. Utilize mobile sweepstakes and poll to generate interest in learning more about the RAV4 new features. iPhone awarded per location on weekly basis via Kona automated sweepstakes service. Target: Asian youth – 16 to 24 year olds Product: Poll & Sweepstake Audience: Limited Promotional Campaign (10 Cities) Keywords: Location Tracking by Keyword Status: Active Results: High Response Rates
  14. 14. KidzAid (non-profit) (non- Text to Vote Campaign: KidzAid Battle of the Bands Client: KidzAid Provide interactive way for audience to vote for their favorite battle during annual battle of the high school band. Provides future marketing opportunities to audience for future fundraising events. Target: Youth (11-21) Product: Text to Vote (no voting caps) Audience: Amphitheatre 700 in Attendance Keywords: Keyword per Band for simple voting Status: Completed Results: 384 Voted, 80% voted more than once
  15. 15. Demo Text KONA to 31622 Mobile Web -
  16. 16. Thank You Kona Interactive Tom Walls – President (913) 239-0750 x111