Leveraging Social Media for
Online Marketing
Tom Walls, Owner
Lunacy Media
www.lunac.net

Who Uses Social Media?
The top 25 social media networks
delivered over 155 million unique
visitors in February 2008 with 70%
coming from MySpace, Facebook and
Classmates.com.
Add in YouTube and Flickr and you get another
60 million totaling an estimated 215 million
humans viewing social media monthly!!!
www.lunac.net

Marketing’s New Paradigm
Traditional Online Marketing:
Central focus is your website information
Attract consumers to your website paid or organic
Social Media Marketing:
Central focus is the message
Syndicate your message to the social networks
Trusted Network of Friends/Colleagues talking about you
www.lunac.net

Mass Distribution of
your Message
T