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E Marketing Plan

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  • It is an innovative, international human rights organization using the power of popular culture, media, leadership development and community education to transform public attitudes and advance equality, justice, and dignity.
  • Primary Actors take action that directly impacts the company. For Example a consumer may set up a hate website

E Marketing Plan Presentation Transcript

  • 1.  
  • 2.
    • Presented by: Wallamboklang Rynjah
    E-Marketing Plan Presentation Venue : Department of Management Studies, Pondicherry University Internet Marketing Date 23 rd September 2009
  • 3. What is the website about? Its all about Human Rights… It is Non profit in nature
  • 4.
    • Infrastructure
    • Offerings
    • Customers/Beneficiaries
    • Finance
      • Cost
      • Revenue
    About the Business….
  • 5. E-markPlan Goals Spaces Actors Outcomes Actions
  • 6. What does it aim to achieve?
    • Protection of Human Rights
    • Human Rights Awareness
    • Human Rights Education
    • Transformation of Public Attitude
    • Interdependency with organizations that promote Human Rights
    • Promotion and Sales of Human Rights Related Products
  • 7.
    • Primary Actors
      • Consumer
      • Dissatisfied consumer
    • Secondary Actors
      • Competitors’ partners
      • Competitors’ distributors.
    Actors
  • 8.
    • Online
    • Control
      • Consumer
      • Consumer groups
    • Positive Space
    Spaces
  • 9.
    • Communication Actions
      • Downloads
      • Community
    • Analytics
      • SEO
    • Customer Relationship Management
      • Let us know more about you
    Actions
  • 10.
    • Outcomes Meet Expectations
    • Corrective Actions
    Outcomes
  • 11.  
  • 12. Let me now take you to the Website!!! Humanrightsonline.weebly.com
  • 13.
    • Special Thanks to:
    • Dr. Victor Anandkumar, Pondicherry University
    • Images sources: Flickr & Google Images