Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
For this product Apple has finally come up with an effective iPod campaign (the shadowed dancing figures against colourful backgrounds)
That campaign and the iPod’s packaging have come together here
This box with its vibrant pink, yellow, blue, and green sides makes sure that it’s the first thing you see when you walk in the store.
This box comes in vibrant pink, yellow, blue, and green sides which makes sure that it’s the first thing one see when one walk in the store.
Apple has settled into the black inner box with white doors and cardboard insert.
4 th generation iPod
Original IPod Photo Apple returns to the iPod-as-precious-object design. Those well-heeled enough to drop $500 or $600 on a music player that shows pictures will expect everything about it—including the packaging—to be perfect.
The shuffle is the first iPod that comes without a cube-shaped box (as well as the first to sport a plastic tab that allows you to load a bunch of them onto a display rack)
The box is thin green with the clear plastic window that displays the iPod
The shuffle’s box introduced a new look for iPod packaging—one that abandons the cube-shaped box and introduces an inner box that slides from an outer sleeve.
This is Apple’s cheapest iPod, but the packaging doesn’t feel cheap.
The inner box is slick and functional and colour-coordinated to match the outer sleeve.
2 nd Generation iPod mini and iPod photo The packaging promise a truly portable player—one that can be easily tossed into purse or pocket or, better yet, carried in a stack to the checkout counter.
The inner box looks and feels good and, at the same time
Apple manages to maintain the iPod’s designer feel by placing its “Designed by Apple in California” tag line on the outside of the inner box.
The new iPod photo’s box goes after elegance in a way different than the original photo’s packaging. This time the box is black with gold highlights
Second generation iPod mini and iPod photo
The now-famous iPod needed some help getting in to the hands of Apple-heads worldwide. Apple wanted a "showy" package that would enhance the visual impact of the iPod. It had to be clear, as well as functionally house the product and accessories.