AmorePacific :Advertising in India<br />Wallamboklang Rynjah<br />
About the Company<br /><ul><li> Ranks among the top 30 worldwide
 30% Share in the Korean Market</li></ul> Domestic Competitors<br /><ul><li>LG Household & Healthcare (8% Share)
 L’Oreal (4%  Share)
Global Competitors
 L’Oreal from France (10% Share)
 P & G from USA (9% Share)
Estee Lauder from USA (4% Share)
 Unilever from Netherlands (8% Share)
 Shiseido from Japan (3%)</li></li></ul><li>About the Company<br />Products<br />
6 M’s of Advertising<br />
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Amore pacific Advt India Plan

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This Presentation was made for educational purpose. This is an assignment on Advertising and Sales Management and does not reflect the Actual Amore Pacific Advertisement in India.

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Transcript of "Amore pacific Advt India Plan"

  1. 1. AmorePacific :Advertising in India<br />Wallamboklang Rynjah<br />
  2. 2. About the Company<br /><ul><li> Ranks among the top 30 worldwide
  3. 3. 30% Share in the Korean Market</li></ul> Domestic Competitors<br /><ul><li>LG Household & Healthcare (8% Share)
  4. 4. L’Oreal (4% Share)
  5. 5. Global Competitors
  6. 6. L’Oreal from France (10% Share)
  7. 7. P & G from USA (9% Share)
  8. 8. Estee Lauder from USA (4% Share)
  9. 9. Unilever from Netherlands (8% Share)
  10. 10. Shiseido from Japan (3%)</li></li></ul><li>About the Company<br />Products<br />
  11. 11. 6 M’s of Advertising<br />
  12. 12. Mission: Understanding the Objectives<br />Objectives<br /><ul><li>Originality
  13. 13. Big Impact
  14. 14. Raise awareness
  15. 15. Increase the propensity to purchase
  16. 16. Creating interest
  17. 17. Providing accurate information about the brand
  18. 18. Stimulating demands for its products</li></li></ul><li>Market<br />Defining the Market<br /><ul><li>Korean Women in India
  19. 19. Foreigners ( Eg Airports)
  20. 20. High Income Indian women
  21. 21. Female Professionals & Entrepreneurs
  22. 22. Perfume Lovers
  23. 23. Gifts</li></li></ul><li>Message<br />The Message…..<br />AmorePacific will contribute to the enrichment of the Asian community as the Asian Beauty Creator, a pioneer setting new standards for Asian beauty. Hoping to share the essence of Korean beauty aesthetics in India. AmorePacific will pave the way to become a global total care provider of beauty and health.<br />
  24. 24. Media<br />The media used for putting the advertisements<br /><ul><li>Magazines featuring DeepikaPadukone
  25. 25. Billboards & Building Ads
  26. 26. World class Spa (Send invitations to magazine editors)</li></li></ul><li>Money<br />Understanding the Budget<br />The estimated cost for a full page 4-color ad in $82,507 for 12 months<br />5*$82,507= Rs185, 64,075<br /> <br />A billboard at Mahim, Mumbai, would cost about Rs 15 lakh a month, <br />CP Delhi Rs.20 Lakhs<br />Marine Drive, Mumbai Rs.25 Lakhs<br />Spa Events Rs.50 Lakhs<br />Celebrity Fees Rs.100 Lakhs<br />Estimated Total of around Rs.450 Lakhs<br />
  27. 27. Measuring the effectiveness of the ad<br />Measurement<br />Daily Effective Circulation = traffic count*.45<br />Point of Sale feedback<br />Amount of Sales<br />
  28. 28. Thank you<br />

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