Tal creativity andbusinessinnovation_etaxi_v3

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Tal creativity andbusinessinnovation_etaxi_v3

  1. 1. eTaxi by TAL T aeHee Yoon 2009973822 T imothy Wong 2009973614 A bel Cheng 2009973547 A lice Chan 2009960459 A thena Chau 2009969617 L inna Chang 2009960629
  2. 2. 01. What are the problems?
  3. 3. Problem 1: To Catch a Taxi
  4. 4. Problem 2: Payment Method
  5. 5. Problem 3: Security <ul><li>Front, Back or Cabin View (Safety) </li></ul><ul><li>Remaining Distance </li></ul><ul><li>Sound Recording </li></ul><ul><li>Pending Order List </li></ul><ul><li>GPS Map </li></ul><ul><li>Speed and Heading Directions </li></ul><ul><li>Selected Order Details </li></ul><ul><li>Vehicle Model Icon </li></ul>
  6. 6. Problem 4: Rating System
  7. 7. 02. How Does It Works?
  8. 8. A. Book with the Mobile Applications Step 01:
  9. 9. B. Book via text message C. Book on the web
  10. 10. To Order a Taxi… Step 02:
  11. 11. Choose a company by star rating, bookmark your favorite companies, even get a fare estimate! Step 03:
  12. 12. Taxi locates you via GPS or Wi-Fi and finds taxi companies near you. Step 04:
  13. 13. Step 05
  14. 14. <ul><li>A variety of Payment methods </li></ul><ul><li>Easy, Convenient and Safe </li></ul><ul><li>Reduce the Risk of Taxi Robbery (Less cash in taxi) </li></ul><ul><li>Passengers can keep track of taxi expenses in personal internet account </li></ul>Payment Methods
  15. 15. <ul><li>Trace a taxi by GPS system </li></ul><ul><li>Keep passengers safe to the destination </li></ul>Security
  16. 16. <ul><li>A. Security (especially for female passengers at night) </li></ul><ul><li>details of every trip recorded </li></ul><ul><li>family/friends of female travelers can watch the journey on internet </li></ul><ul><li>B. During accident, emergency services can locate taxi </li></ul><ul><li>C. Alarm button if threatened by passenger </li></ul>
  17. 17. Evaluation <ul><li>Evaluate the taxi service on the mobile </li></ul><ul><li>Upgrade the service and improve driver’s performance and professionalism </li></ul>
  18. 18. 03. Who’s Involved?
  19. 19. Stakeholders Passengers Taxi service center Advertise-ment companies Mobile operators Octopus Credit card companies Website hosting/ web booking GPS system Meter suppliers, handset suppliers, GPS-suppliers Taxi drivers Partnerships with businesses including restaurants, hotels, airlines and retail chains
  20. 20. <ul><li>Patent the concept </li></ul><ul><li>Expand to other cities (e.g. Tokyo, Seoul, Taipei etc.) </li></ul><ul><li>Loyalty program </li></ul><ul><li>Taxi companies </li></ul><ul><li>Franchising concept </li></ul><ul><li>Partnerships with businesses including restaurants, hotels, airlines and retail chains </li></ul>Marketability
  21. 21. 04. Summary
  22. 22. <ul><li>Provide fast, comfortable, reliable and safe ride with a minimum of hassle or worry </li></ul><ul><li>Total passenger experience makes riders feel like valued customers </li></ul><ul><li>Highly efficient by real time matching taxi and passenger </li></ul><ul><li>Advanced booking </li></ul><ul><ul><li>find different vehicles to serve different needs (big/small, able-bodied/disabled, long/short trips) </li></ul></ul><ul><li>Easy to trace lost items in taxi </li></ul><ul><li>Security, especially when returning home late </li></ul>Passengers Perspective
  23. 23. <ul><li>Reduce waiting time , increase productivity and revenue </li></ul><ul><li>Enhance security by alarm button </li></ul><ul><li>Instant traffic condition information </li></ul><ul><li>Rating system -> upgrading the service and improve driver performance and professionalism </li></ul>Drivers Perspective
  24. 24. [END]

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