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Outside the box electric car battery station v11


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  • China share of passenger vehicle sales by technology and average new vehicle on road Co2 intensity Improvements to the internal combustion engine & the uptake of next-generation vehicles & biofuels lead to a 56% reduction in new-car emission intensity by 2030 Announced national EV and PHEV sales targets in China (21 million electric bike-The Economist, 20%-30% of market share-Mckinsey Co, 500k annual production- The New York times) ICE = internal combustion engine.
  • Around three-quarters of the projected increase in oil demand comes from transportation. Obviously, it will cause a problem of C02 emission. Introduce EV and PHEV has great potential to significantly reduce the consumption of petroleum and other high CO2 emitting transportation fuels. PRC is already world’s largest auto market in 2009 with sales of 13.6ml , and continue to have double digit growth. This would caused even more pollution problem in cities.
  • GHG = Greenhouse gas It is targeted to achieve 50% reduction in global energy-related Co2 emissions by 2050. Transport contributes to this overall reduction by 30% by 2050. This reduction is achieved in part by accomplishing 50 million EV and 50 million PHEV per year by 2050. It is assumed that a steady number of new model will be introduced over next 10 years. EV offer the prospect of zero vehicle emissions of GHG, as well as low noise
  • We assume that strong policies and clear policy, including provision of adequate infrastructure and incentive. PHEVs and EVs are expected to begin to penetrate the market soon after 2010. All major auto manufacturers announced plans to product EVs
  • Direct Threats
  • Cost of batteries can excluded from the cars and owner just pay the cost of batteries as deposit
  • Government using hybrid car as their official transportation. The maintenance and repair cost should be nearly the same for normal petrol car. And encourage the use for community. Government using BYD dual mode plug in hybrid car for operation The Government has procured 10 electric vehicles and plans to buy up to 20 more per year. The Police force has 10 electric motorcycles in its fleet, while Hong Kong's two power companies have placed orders for more than 20 electric vehicles. About 200 electric vehicles will be supplied to the local market in the next financial year. Noting charging stations for electric cars have been built in nine government car parks, Mr Tsang said at least 20 more stations will be built this year. The two power companies have also started building 28 charging stations in various car parks. Firms can enjoy a 100% profits-tax deduction in the first year
  • Park Island, Transportation Company Limited introduced electric-diesel hybrid buses, the first of its kind in Hong Kong SAR, for our shuttle services.
  • Transcript

    • 1. Team “Why??” ~ Let’s think “Outside the Box” Electric Car Battery Replacement Station Henry Chow UID: 2008960957 Henry Leung 2008967967 Jacy Wong 1997180071 Kenny Wai 2008968818 Peter Lo 2009960320 Sunny Ng 2008961107
    • 2. Agenda
      • Introduction
      • International Energy Agency (OECD) Study Report
        • Development of Electric Vehicle (EV), Plug-In Hybrid Vehicle (PHEV) and Hybrid Vehicle (HV)
        • Incremental Oil Demand
        • Greenhouse Gas (GHG) Emission Target
        • EV / PHEV Sales Projection
      • Bottleneck to Electric Vehicle Development
      • Proposals
      • Stakeholders
      • Business Potential
      • Success Factors
      • Limitations of the Project
      • Internet-related Idea – E-Service
    • 3. Introduction
      • Our Consulting Firm is Employed by BYD & Geely to Carry Out A Feasibility Study on EV Battery Replacement Station Business
      • EV / PHEV are Environmentally Friendly Products
      • Today, GHG Emission is A Hot Topic
      • In 2009, China had Surpassed U.S. to be The Largest Car Manufacturing Country with 13.8 Million Vehicles Produced, With 48% Growth From 2008
      • Only 1.7% of the Chinese Population Own A Vehicle
      • In 2010, China has Surpassed U.S. to be The Largest Petroleum Consumption Country
      • In PRC 11 th Five-Year Plan, 13 Cities Including Beijing, Shanghai and Guangzhou were Identified to Pilot Run Alternate Energy Other Than Fuel.
      • Targeted at Taxi (over 250,000) and Government Fleet Conversion.
      • Our Study Shows that It Is The Right Time – In Terms of Technology, Government Support, Infrastructure Set Up, and The Huge Potential Market in PRC and HK
      • Government RMB1.5 Billion in Research Subsidies Over The Next Three Years
      • BYD and Geely Would Like to be The Fast Mover to Gain Competitive Advantage
    • 4. OECD/IEA 2009
    • 5. OECD/IEA 2009 Incremental oil demand 2006-2030
    • 6. OECD/IEA 2009
    • 7.  
    • 8.
      • Cost of Batteries – High replacement cost;
      • Reliance of Batteries – Useful life, energy and power densities;
      • Recharging infrastructure;
      • Time required to recharge a battery;
      • Power – Turbo Engine feasibility;
      • Standardization of technologies; and
      • Critical Mass and Economies of Scale
    • 10. Battery Swap Station
    • 11.
      • Batteries owned by Auto-makers, buyers paid refundable deposits
      • Swap stations can be anywhere with less limitation applicable for gas stations, at car parks and government buildings only responsible for battery swapping
      • Batteries will be centralized for recharging, smart-grid concept feasible; green-energy feasible
      • Supply Chain consideration - “Milk Run”
      • Dead batteries will be centralized to handle/recycle – reduce pollution, lower recycling cost
      • BYD’s lithium-ion battery is 100% recycle
    • 12.  
    • 13.
      • Buyers Enjoyed
      • Lower car cost, zero battery replacement cost, potential higher demand on electric vehicles
      • Concerns on the Useful life of battery becomes irrelevant
      • As convenient as current practice for conventional engines
      • Free battery upgrade
      • Lower repairs & maintenance cost compared to conventional engines
      • Better driving experience
      • Short battery replacement time (within 2 minutes)
      • Electricity bill could be as low as 25% of the Gasoline
    • 14.
      • Automakers (BYD, Geely) enjoyed:
      • Potential critical mass or economies of scale after standardization of technologies
      • Potential government subsidies on R&D (China announced on 2 June 2010 to spend RMB10 billion in next 3 years to support the sector)
      • First mover-advantages
      • Lower battery-recycling cost
    • 15.
      • Gasoline and Oil Companies
    • 16.
      • Electric Vehicle Manufacturers in China
      • BYD
        • The world’s first mass-produced, plug-in hybrid vehicle, the BYD F3DM
        • Define the industry standard
        • Customers’ loyalty through free battery upgrade
        • Centralize the treatment of the used car batteries to reduce pollution
        • Lower battery recycling cost
    • 17.
      • BEIJING—Germany's Daimler AG and China's BYD Co. set up a 50-50 joint venture Thursday to develop an all-electric car for the Chinese market, saying they believe China has the potential to be among the world's largest markets for zero-emission vehicles.
      • Daimler, owner of luxury-car brand Mercedes-Benz, and BYD, one of China's leading battery and auto makers, are expected to invest a total of 600 million yuan ($87.9 million) in the joint venture, Shenzhen BYD Daimler New Technology Co. The money is to be used as registered capital for the joint venture in the southern industrial city of Shenzhen.
    • 18.
      • Electric Vehicle Manufacturers in China
      • Geely Auto
        • The first independent and largest private automobile manufacturer in China
        • It signed a deal with Ford to acquire Volvo Cars in Mar 2010
        • It has independent R&D in vehicles, engines, transmissions and hybrid technologies
        • It intends to develop 5 hybrid models over the coming years incorporating plug-in, stop-run, hybrid systems and electric only systems
    • 19.
      • Car Park Owners
        • Ideal place for building Battery Replacement Stations
        • Additional revenue source
        • Enhance competitiveness
    • 20.
      • Chinese/Hong Kong Government
        • Economies of Scale: Taxis and Public Light Buses (leading role in the world)
        • Government policies: Tax Relief like First Registration Fee, CO2 emission control
        • Pollution control – CO2, noise and battery acidic residues
        • Leading country – global standard
        • Subsidize to recharge batteries through green energy
    • 21.
      • Chinese Government
      Source: Wall Street Journal, Jun 2, 2010
    • 22.
      • Electric Vehicle User
        • No need to worry about the useful life and the replacement cost of batteries
        • Electric Vehicle prices are lower because of the battery costs are excluded
        • More Active Secondary Market for the Electric Vehicles
    • 23.
      • In China, there were 63.88 Millions of cars (2009)
      • In Hong Kong, there were 517,000 registered cars which included 18,140 taxis and 4,350 public light buses
      • Useful life of the cars: normally 7-10 years
      • In the US, the 4-door Sedans cost USD 14,000-16,000; the Sports Cars cost USD 20,000-25,000 (2008)
      • The Hybrid cars such as Prius Toyota cost USD 23,000 (2008)
    • 24.
      • Considerable Market Size
      • HKSAR Government Support
      • HKSAR Government Subsidy
      • Standardized Battery – Size, Shape & Capacity
      • Alliance with major Electric Vehicles & Hybrid Electric Vehicles manufacturers – easy removable battery system
      • Low Battery Cost, Durable & Long Life Span
      • Stable Electricity Rate, With Discount
      • Convenience to Access Swap Stations
    • 25.
      • Car Parks – Support from commercial and government
      • Mobile System to Swap the Battery On-call
      • Partnership With “Autotoll” on e-collection and General Packet Radio Service (GPRS) service
      • Bus company should introduce hybrid bus on improving the public awareness with environmental protection.
      • Restrict some areas on using Hybrid cars only e.g. Park Island
      • Property development company should introduce the hybrid vehicles for their own shuttle services
    • 26.
      • Electric Vehicles & Hybrid Electric Vehicles are not popular
      • Significant Investment in Business Start-up
      • Long Payback Period
      • Government Subsidy Low and Support Inadequate
      • Not Enough Suitable Location for Swap Station
      • Challenge from Oil Combustion Vehicle
      • No Battery Standard
      • Cost to Design & Install Easy Removable Battery System
      • Technology and Complexity in GPRS Transmission and Receiving
      • Technology to Develop Longer Distance Battery
      • Technology to Develop Longer Life Battery
      • Competition from Electricity Re-charge System
    • 27.
      • Adopting Autotoll GPS system with enhancement
      • SMS promotion for battery replacement or charging services
      • Email or SMS can send as reminder once the battery is using certain period
      • GPS services can locate the nearest replacement station
      • Can link with the Autotoll black block services on providing alert messages and battery monitoring for driving certain mileage
    • 28.  
    • 29.
      • Automatic Collection of Electricity Bill Per Net K-watts Consumed
      • On-time Service/Delivery of C omprehensive Real-time Vehicle Information
      • S upport On-demand Position Request
      • A ssignment of Order En-route to Vehicles in Travel
      • Close Monitoring to S top Unauthorized Use of Vehicles
      • Real-time Vehicle Data to Track Their Location in Case of Theft
      • Vehicle Tracking in map format
          • each vehicle's license plate number,
          • relevant speed, and
          • last update time
      • Sophisticated Maps currently cover HK and Guangdong Province
      • 6 Zoom Levels for HK Maps and 4 for China
    • 30.
      • Data Transmission from Vehicle to the map server via GPRS
      • Web-based Service Portal for easy access anywhere, anytime
      • Vehicle/Fleet Information Update at an interval of 2 minute
      • Reports of historical record displayed in table format for instant reference or even extracted into excel for thereafter follow-up
          • Date / time
          • Location
          • Speed
      • Instant use after device installation, no hassle of pre-installation of special software or map data
      • Automatic location centering: maps pan and move automatically to ensure Vehicle/Fleet locations is/are always at the center of the screen
    • 31.
      • Thank You