Outside the box electric car battery station v11

Team “Why??” ~ Let’s think “Outside the Box” Electric Car Battery Replacement Station Henry Chow UID: 2008960957 Henry Leung 2008967967 Jacy Wong 1997180071 Kenny Wai 2008968818 Peter Lo 2009960320 Sunny Ng 2008961107

Agenda
Introduction
International Energy Agency (OECD) Study Report
Development of Electric Vehicle (EV), Plug-In Hybrid Vehicle (PHEV) and Hybrid Vehicle (HV)
Incremental Oil Demand
Greenhouse Gas (GHG) Emission Target
EV / PHEV Sales Projection
Bottleneck to Electric Vehicle Development
Proposals
Stakeholders
Business Potential
Success Factors
Limitations of the Project
Internet-related Idea – E-Service

Introduction
Our Consulting Firm is Employed by BYD & Geely to Carry Out A Feasibility Study on EV Battery Replacement Station Business
EV / PHEV are Environmentally Friendly Products
Today, GHG Emission is A Hot Topic
In 2009, China had Surpassed U.S. to be The Largest Car Manufacturing Country with 13.8 Million Vehicles Produced, With 48% Growth From 2008
Only 1.7% of the Chinese Population Own A Vehicle
In 2010, China has Surpassed U.S. to be The Largest Petroleum Consumption Country
In PRC 11 th Five-Year Plan, 13 Cities Including Beijing, Shanghai and Guangzhou were Identified to Pilot Run Alternate Energy Other Than Fuel.
Targeted at Taxi (over 250,000) and Government Fleet Conversion.
Our Study Shows that It Is The Right Time – In Terms of Technology, Government Support, Infrastructure Set Up, and The Huge Potential Market in PRC and HK
Government RMB1.5 Billion in Research Subsidies Over The Next Three Years
BYD and Geely Would Like to be The Fast Mover to Gain Competitive Advantage

OECD/IEA 2009

OECD/IEA 2009 Incremental oil demand 2006-2030

OECD/IEA 2009

Cost of Batteries – High replacement cost;
Reliance of Batteries – Useful life, energy and power densities;
Recharging infrastructure;
Time required to recharge a battery;
Power – Turbo Engine feasibility;
Standardization of technologies; and
Critical Mass and Economies of Scale

IN THE EARLY 1970S, MERCEDES EXPERIMENTED WITH BATTERY SWAPPING ON ELECTRIC VEHICLES

Battery Swap Station

Batteries owned by Auto-makers, buyers paid refundable deposits
Swap stations can be anywhere with less limitation applicable for gas stations, at car parks and government buildings only responsible for battery swapping
Batteries will be centralized for recharging, smart-grid concept feasible; green-energy feasible
Supply Chain consideration - “Milk Run”
Dead batteries will be centralized to handle/recycle – reduce pollution, lower recycling cost
BYD’s lithium-ion battery is 100% recycle

Buyers Enjoyed
Lower car cost, zero battery replacement cost, potential higher demand on electric vehicles
Concerns on the Useful life of battery becomes irrelevant
As convenient as current practice for conventional engines
Free battery upgrade
Lower repairs & maintenance cost compared to conventional engines
Better driving experience
Short battery replacement time (within 2 minutes)
Electricity bill could be as low as 25% of the Gasoline

Automakers (BYD, Geely) enjoyed:
Potential critical mass or economies of scale after standardization of technologies
Potential government subsidies on R&D (China announced on 2 June 2010 to spend RMB10 billion in next 3 years to support the sector)
First mover-advantages
Lower battery-recycling cost

Gasoline and Oil Companies

Electric Vehicle Manufacturers in China
BYD
The world’s first mass-produced, plug-in hybrid vehicle, the BYD F3DM
Define the industry standard
Customers’ loyalty through free battery upgrade
Centralize the treatment of the used car batteries to reduce pollution
Lower battery recycling cost

BY NORIHIKO SHIROUZU
BEIJING—Germany's Daimler AG and China's BYD Co. set up a 50-50 joint venture Thursday to develop an all-electric car for the Chinese market, saying they believe China has the potential to be among the world's largest markets for zero-emission vehicles.
Daimler, owner of luxury-car brand Mercedes-Benz, and BYD, one of China's leading battery and auto makers, are expected to invest a total of 600 million yuan ($87.9 million) in the joint venture, Shenzhen BYD Daimler New Technology Co. The money is to be used as registered capital for the joint venture in the southern industrial city of Shenzhen.

Electric Vehicle Manufacturers in China
Geely Auto
The first independent and largest private automobile manufacturer in China
It signed a deal with Ford to acquire Volvo Cars in Mar 2010
It has independent R&D in vehicles, engines, transmissions and hybrid technologies
It intends to develop 5 hybrid models over the coming years incorporating plug-in, stop-run, hybrid systems and electric only systems

Car Park Owners
Ideal place for building Battery Replacement Stations
Additional revenue source
Enhance competitiveness

Chinese/Hong Kong Government
Economies of Scale: Taxis and Public Light Buses (leading role in the world)
Government policies: Tax Relief like First Registration Fee, CO2 emission control
Pollution control – CO2, noise and battery acidic residues
Leading country – global standard
Subsidize to recharge batteries through green energy

Chinese Government
Source: Wall Street Journal, Jun 2, 2010

Electric Vehicle User
No need to worry about the useful life and the replacement cost of batteries
Electric Vehicle prices are lower because of the battery costs are excluded
More Active Secondary Market for the Electric Vehicles

In China, there were 63.88 Millions of cars (2009)
In Hong Kong, there were 517,000 registered cars which included 18,140 taxis and 4,350 public light buses
Useful life of the cars: normally 7-10 years
In the US, the 4-door Sedans cost USD 14,000-16,000; the Sports Cars cost USD 20,000-25,000 (2008)
The Hybrid cars such as Prius Toyota cost USD 23,000 (2008)

Considerable Market Size
HKSAR Government Support
HKSAR Government Subsidy
Standardized Battery – Size, Shape & Capacity
Alliance with major Electric Vehicles & Hybrid Electric Vehicles manufacturers – easy removable battery system
Low Battery Cost, Durable & Long Life Span
Stable Electricity Rate, With Discount
Convenience to Access Swap Stations

Car Parks – Support from commercial and government
Mobile System to Swap the Battery On-call
Partnership With “Autotoll” on e-collection and General Packet Radio Service (GPRS) service
Bus company should introduce hybrid bus on improving the public awareness with environmental protection.
Restrict some areas on using Hybrid cars only e.g. Park Island
Property development company should introduce the hybrid vehicles for their own shuttle services

Electric Vehicles & Hybrid Electric Vehicles are not popular
Significant Investment in Business Start-up
Long Payback Period
Government Subsidy Low and Support Inadequate
Not Enough Suitable Location for Swap Station
Challenge from Oil Combustion Vehicle
No Battery Standard
Cost to Design & Install Easy Removable Battery System
Technology and Complexity in GPRS Transmission and Receiving
Technology to Develop Longer Distance Battery
Technology to Develop Longer Life Battery
Competition from Electricity Re-charge System

Adopting Autotoll GPS system with enhancement
SMS promotion for battery replacement or charging services
Email or SMS can send as reminder once the battery is using certain period
GPS services can locate the nearest replacement station
Can link with the Autotoll black block services on providing alert messages and battery monitoring for driving certain mileage

Automatic Collection of Electricity Bill Per Net K-watts Consumed
On-time Service/Delivery of C omprehensive Real-time Vehicle Information
S upport On-demand Position Request
A ssignment of Order En-route to Vehicles in Travel
Close Monitoring to S top Unauthorized Use of Vehicles
Real-time Vehicle Data to Track Their Location in Case of Theft
Vehicle Tracking in map format
each vehicle's license plate number,
relevant speed, and
last update time
Sophisticated Maps currently cover HK and Guangdong Province
6 Zoom Levels for HK Maps and 4 for China

Data Transmission from Vehicle to the map server via GPRS
Web-based Service Portal for easy access anywhere, anytime
Vehicle/Fleet Information Update at an interval of 2 minute
Reports of historical record displayed in table format for instant reference or even extracted into excel for thereafter follow-up
Date / time
Location
Speed
Instant use after device installation, no hassle of pre-installation of special software or map data
Automatic location centering: maps pan and move automatically to ensure Vehicle/Fleet locations is/are always at the center of the screen

Thank You

Outside the box electric car battery station v11

by walkthis on Jun 11, 2010

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Outside the box electric car battery station v11 Presentation Transcript