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Group prive

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Published in: Lifestyle, Design
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Transcript

  • 1. Creativity and Business Innovation
    Group
    Stanley  Krystal  Kiri  Joel  Dixon  Candy
  • 2. Ladies, especially working women, often suffer sore and painful feet after a long day wearing high heels
    Working ladies will bring different shoes to work to cater for different occasions – flat shoes for comfort during the day; elegant high heels for business meetings and evenings out with friends
    Ladies are getting more health conscious with the release of different medical reports on the effects of wearing high heels
    Woman like monitoring their health and activity, and related to interactive web based systems.
    Behaviors Observation
  • 3. Need Interpretation & Translation
  • 4. Need Interpretation & Translation
  • 5. For women who……
    WORK during the day
    SHOP in the evening
    GOCLUBBING at night
    Market Demand
  • 6. FASHION HEELS FOR THE
    HEALTH CONCIOUS:
    adjustable high heels with monitor technology
    “Fun, fashionable and fabulously comfy for ladies to wear in style”
    Creative Concept
  • 7. Identify the problem – ladies have sore feet from wearing heels all day
    Brainstorm ideas as a group on different ways to solve the problem
    Comment on the pros and cons of each solid idea
    Our Creative Process
    Discuss feasibility of ideas - discard all unfeasible ideas
    Research – market demand desires, technology, fashion, competition.
    Consult manufacturer for feasibility of production
    Consult fashion shoe designer
    Develop prototype
    Concept Development Process
  • 8. Key Considerations in Product Design:
    Customer interaction technology and interesting web interface
    Physical design of shoe
    Shape adjustable heel
    Material for heel (Titanium)
    Material for sole (Shape Memory Fabric, SMF)
    Material for upper shoe (Leather or SMF)
    Appearance, style and fashion element
    Safety
    Cost effective production
    Can it hold the weight of a person
    Product Design Feasibility
  • 9.
  • 10. Introducing The Prive
    The Solution for The Work Hard - Play Hard Lady
    Stylish heels and flats – all in one!
    An adjustable heeled shoe that allows the wearer an online interface to understand their usage.
    Monitors health and wellbeing factors such as distance walked, calories burned, and even alerts for those with back pain issues.
  • 11. Style conscious
    Trend setters and fashion followers
    Health and welling aware
    20-40 age group
    Professional ladies … who have busy jobs and who like to have fun after work
    The Prive Lady – Target Market
  • 12. Price
    Competitive Analysis
    Comfort
    Fashion
  • 13. Heel My Foot (HMF) technology uses two IC chips to monitor the distance traveled, the pace, and the calories burned by the individual who wears the shoes. The duration with certain height of the heel will also be monitored.
    Customer Interaction Technology
  • 14. Customer Interface
  • 15. Information on
    Product range
    Health information about wearing high heels
    Health tips for feet
    I-shop
    Direct revenue (sell shoes)
    Revenue sharing (partners’ product, e.g. Scholl Odour Control Shoe Spray, Massage Spa Service)
    The Prive Website
  • 16. Personalized account with HMF technology: Provides walking history, calories burned, and health watch function!
    Web Interface – Personal Account
  • 17. The Importance of Style
    Joining fashion with technology is a key challenge that we have identified in the creation of the adjustable heel. We will overcome this through:
    Shoe designers will be employed
    Choice in colour, shoe style and finish will be available
    Following the latest fashion trends
    Seasonal collections
    A Fashion Issue Addressed: Shoes with interesting heel design from a style perspective
    have been well accepted in the market
  • 18. Sales
    High end retail outlets and department stores such as Lane Crawford, Selfridges, Joyce
    Direct through online sales
    Positioning
    Health and Style go hand in hand.
    You can be sexy and comfortable.
    Be good to your back, and to your boyfriend.
    Marketing Ideas
    Target trend setters through a PR campaign
    Use fashion icons and celebrities to comment on the health attributes of The Prive.
    Marketing
  • 19. OUR PROTOTYPE
  • 20. Would you buy our shoes?

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