Cbi kiwi presentation(final_draft)_r3


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Cbi kiwi presentation(final_draft)_r3

  1. 1. iCare Team KiWi Wireless health monitoring service Lincoln Chan Alan So Chris Lam Amy Kwok Winnie Lee YJ Kim
  2. 2. Introduction (Problem statement) <ul><ul><li>How’s the performance of current market products / services? Can they satisfy all people’s needs? </li></ul></ul><ul><ul><ul><ul><li>Personal Emergency Link (PE Link) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mobile Link (M Link) </li></ul></ul></ul></ul><ul><ul><ul><li>They provide a ‘ help seeking ’ function only! </li></ul></ul></ul><ul><ul><li>Q: Have you ever experienced the following? </li></ul></ul><ul><ul><li>I care about our elderly parents but I cannot afford a ’24-hr registered </li></ul></ul><ul><ul><li>nurse’ to take good care of them. </li></ul></ul><ul><ul><li>Whenever my baby is sick, I worry about him even when I am working </li></ul></ul><ul><ul><li>at the office. </li></ul></ul>
  3. 3. Intended Users, Uses and Featured Functions 1. Family/Guardians ↔ elderly people <ul><ul><li>Real-time physiological information </li></ul></ul><ul><ul><li>Auto alert system </li></ul></ul><ul><ul><li>Follow up calls </li></ul></ul><ul><ul><li>Vibration sensors </li></ul></ul><ul><ul><li>GPS function </li></ul></ul>2. Parents ↔ their babies/kids <ul><ul><li>Real-time physiological information </li></ul></ul><ul><ul><li>Auto alert system </li></ul></ul>3. Doctors ↔ Family and patients <ul><ul><li>Real-time physiological information </li></ul></ul><ul><ul><li>Auto alert system </li></ul></ul><ul><ul><li>Valuable to patients with high blood pressure </li></ul></ul><ul><ul><li> Prevent Stokes </li></ul></ul>Wirstwatch type Armband type (For babies)
  4. 4. How it operates? <ul><li>System </li></ul><ul><li>Supervisor </li></ul><ul><li>User </li></ul><ul><li>Blood pressure </li></ul><ul><li>Pulse rate </li></ul><ul><li>SpO2 </li></ul><ul><li>Glucose </li></ul><ul><li>Body temperature </li></ul>Sensor Transmission Terminal <ul><li>Database </li></ul><ul><li>Web connection </li></ul><ul><li>Wireless (WiFi / GPRS) </li></ul><ul><li>Web access </li></ul><ul><li>Emergent alarm </li></ul><ul><li>Graphical display </li></ul><ul><li>Analysis </li></ul>Accuracy Accuracy / Promptness Conveinence
  5. 5. How it functions? http://kiwi.lincolnchan.com  
  6. 6. How it functions? Demonstration
  7. 7. Business Model <ul><ul><li>- Financial </li></ul></ul><ul><ul><li>Research and development cost </li></ul></ul><ul><ul><li>-start our development centre at Science and Technology Parks (get HKSAR Gov's Innovation & Technology Fund ) </li></ul></ul><ul><ul><li>-we only integrate existing technologies, so our initial budget is around HK$2-3M only </li></ul></ul><ul><ul><li>Fixed Assets and depreciation </li></ul></ul><ul><ul><li>-plan to out-source the production lines at early stage, so the budget of our fixed investment will be low which is mainly for computer equipments for call centers </li></ul></ul>
  8. 8. Business Model (cont’d) <ul><ul><li>- Financial </li></ul></ul><ul><ul><li>Sales Budget for Elderly </li></ul></ul><ul><ul><li>1 st yr: 0 (R & D stage) </li></ul></ul><ul><ul><li>2 nd yr: 20,000 users (around 2 % of elderly population in HK) </li></ul></ul><ul><ul><li>3 rd yr: 50,000 users (around 5 % of elderly population in HK) </li></ul></ul><ul><ul><li>4 th yr: 80,000 users (around 8 % of elderly population in HK) </li></ul></ul><ul><ul><li>5 th yr: 100,000 users (around 10 % of elderly population in HK) </li></ul></ul><ul><ul><li>iv) Gross and net margin </li></ul></ul><ul><ul><li>-target gross and net margin are 55% and 15% respectively </li></ul></ul><ul><ul><li>v) Payback period </li></ul></ul><ul><ul><li>-as of low initial capital investment around HK$3M, the expected payback period is around 3.5 years (1 st yr: R &D, 2 nd yr: launch) </li></ul></ul>
  9. 9. “ Open” Business Model (can increase revenue & decrease costs) <ul><ul><li>~ create value by leverage more ideas by external concepts & </li></ul></ul><ul><ul><li>~u tilizing the resources of own company and other companies as well </li></ul></ul>Government Subsidies Telecom Companies Insurance Companies Approach <ul><li>Get subsidies from HKSAR Gov’t to run our successful product </li></ul><ul><li>Make use of the already built facilities of Telecom Companies </li></ul><ul><li>Put the company logo of the Telecom Companies on iCare as advertisement </li></ul><ul><li>Provide discounted or even free iCare services for those insured </li></ul>Pros <ul><li>Much lower the costs </li></ul><ul><li>Poor can afford to use </li></ul><ul><li>Enjoy big promotion </li></ul><ul><li>Increase our distribution channels </li></ul><ul><li>Fixed turnover </li></ul>Cons <ul><li>Have many restrictions </li></ul><ul><li>Difficult to induce Telecom Companies (heavy responsibilities ) </li></ul><ul><li>Insurance companies may squeeze our profits </li></ul>
  10. 10. “ Open” Business Model (can increase revenue & decrease costs) Sources:http://www.mobilelink.hk/index.php?option=com_content&view=article&id=51&Itemid=60&lang=en -Original prices of purchase and rent is according to the current price of mobile link. -offer “less price more services” in first 3 months promotion period and offer “same price more services” afterwards. Purchase Rent Original Price <ul><li>HK$1,680 </li></ul>Original Monthly Rental Fee <ul><li>HK$78 </li></ul>Special Price <ul><li>HK$999 </li></ul>Special Monthly Rental Fee <ul><li>HK$58 </li></ul>Monthly Service Fee <ul><li>HK$168 </li></ul><ul><li>min. services for 6 mths </li></ul><ul><li>HK$168 </li></ul><ul><li>min services for 12 mths </li></ul>
  11. 11. Future Development – iCare @ 2 nd Generation 1st Generation iCare 2nd Generation iCare Authorized supervisor Parent Family Staff in Elderly home Doctor Insurance Company Police Dietitian Campsite supervisor User Baby/Kid Elderly Elderly Home Patient Insured Driver Fitness lover Mountain Climber Basic Functions 1. Blood pressure x x x x x x x x 2. Pulse rate x x x x x x x x 3. SpO2 measurement x x x x x   x x 4. Glucose monitoring x x x x x   x x 5. Body temperature x x x x x x x x 6. Microphone & Speaker x x x         x 7. Vibration Sensor x x x       x   Enhanced functions 8. Alcohol consumption level         x x     9. Global Positioning System x x x   x x   x 10. Body water moisture content             x   11. Altitude & Pressure sensor               x