<ul><li>& The Little Voyager </li></ul>Kimihiro Fukuyama  Gloria Lam  Eric Lau Vicco Kan Salvina Siu Stephen Tse
Birth of The Little Voyager <ul><li>Target Market Needs: Parents want to  travel light , saving time, money and hassle </l...
Mission Statement <ul><li>LittleVoyager.com is a  central e-platform   offering  premium baby products  for rental to pare...
Customer Interviews to Uncover Needs Question Customer Statements Interpreted Needs Examples of difficulty when traveling ...
Our Business Model A  L  L  I  A  N  C  E  S Side Business <ul><li>Consumables </li></ul><ul><li>e.g. Milk powder, </li></...
Alliances Worldwide Network at Major Holiday Destinations Innovative Baby Products Airlines Hotel & Resort CLUB MED Car Re...
Prototype: Web Portal Demo
Birth of the  “Little Voyager”
Ladies and Gentlemen, the ULTIMATE “Creativity”!! Hi, my name is KANAKO ( 香夏子 ), thank you for your attention!
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Baby kimi little voyager (without videos)

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Baby kimi little voyager (without videos)

  1. 1. <ul><li>& The Little Voyager </li></ul>Kimihiro Fukuyama  Gloria Lam Eric Lau Vicco Kan Salvina Siu Stephen Tse
  2. 2. Birth of The Little Voyager <ul><li>Target Market Needs: Parents want to travel light , saving time, money and hassle </li></ul>
  3. 3. Mission Statement <ul><li>LittleVoyager.com is a central e-platform offering premium baby products for rental to parents who travel with babies or young children. </li></ul><ul><li>We offer baby necessities delivered to your doorstep - fast, with free shipping, at great prices, and with the widest selection online - saving parents’ time, money and hassle . </li></ul><ul><li>Our integrated e-platform offers affordable rental rates for premium, eco-friendly and safe baby equipment - such as strollers, cribs, high chairs, car seats and bath tubs. </li></ul>
  4. 4. Customer Interviews to Uncover Needs Question Customer Statements Interpreted Needs Examples of difficulty when traveling with your baby or young child? “ We had to pack so many items, like the stroller, pillows, blankets, bottles, steamers – most of our luggage was bulky baby items. ”   &quot;Traveling with kids was terrible. The biggest pain was traveling with all the baby gear. We even had to rent a bigger car.“ Affordable rental rates for high quality, safe and eco-friendly baby equipment.     Convenient, easy-to-use and hassle-free rental service to help make the trip runs smoothly. What would make things easier before, during or after your trip? &quot;Baby-sitting service would be vital with a reasonable price...Kids can be occupied, while parents can have leisure time for themselves ”   A company that offers the option of a baby-sitter that can be trusted for a fair cost. Are there other services that would be helpful for your trip? &quot;It would be good if someone can help me arrange travel logistics, such as order diapers, milk powder, bottled water and other baby equipment.“ “ Some of my friends wish to expose their kids with different learning experience during the trip, so as to create their profiles for school admission.” Parents have their hands full during the trip, so a full services provider with one-stop solutions can help save time. Different learning experiences provided to the young child would add extra values to the trip.
  5. 5. Our Business Model A L L I A N C E S Side Business <ul><li>Consumables </li></ul><ul><li>e.g. Milk powder, </li></ul><ul><li>Diaper, </li></ul><ul><li>Bottle water </li></ul>Core Business <ul><ul><li>Equipment </li></ul></ul><ul><ul><li>Rentals </li></ul></ul>Value-added Services <ul><li>Baby sitting, </li></ul><ul><li>Play groups, </li></ul><ul><li>Kid profiling service </li></ul><ul><li>(e.g. album ) </li></ul><ul><li>Market Needs: </li></ul><ul><li>Parents want to travel light , saving time, money and hassle </li></ul><ul><ul><li>Equipment rentals at affordable price </li></ul></ul><ul><ul><li>One-stop E-solution </li></ul></ul><ul><ul><li>Baby-sitting/ learning experience to build child’s exposure </li></ul></ul>
  6. 6. Alliances Worldwide Network at Major Holiday Destinations Innovative Baby Products Airlines Hotel & Resort CLUB MED Car Rental
  7. 7. Prototype: Web Portal Demo
  8. 8. Birth of the “Little Voyager”
  9. 9. Ladies and Gentlemen, the ULTIMATE “Creativity”!! Hi, my name is KANAKO ( 香夏子 ), thank you for your attention!
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