WalkSign offers you thoughtful
counsel and recommendations to
grow your business.
Where do we differ from
In two mission critical areas:
(1) We are always thinking about
your brand as well as its
reputation in the
(2) We don’t just make
we thrive on execution
Consulting and implementation.
Marketing • Change management
Messaging • Execution and implementation
• Management counsel
• Organization effectiveness
• Planning and business
Marketing is an economic function.
It is the bringing together of sellers
and buyers in a marketplace where
goods and services are exchanged
at a fair profit. Why limit your brand
to print, if you really need
broadcast? Or why use television,
when a newspaper campaign or an
event might be more effective? Or,
how about engaging prospects and
Did you catch the video footage
from your most recent office party
Consulting We seek the best solutions for your
specific needs and your specific
Marketing business requirements.
Messaging • Brand layeringSM
• Consumer communication
• Digital strategy
• Event planning and production
• Maximizing marketing
• Product launches
You want your company, its
executives, to communicate
efficiently and effectively.
We want to help.
Our goal is to help you determine
three messaging objectives:
(1) Who do you want to talk to?
(2) What do you want to say?
(3) How will you say it to cause
audiences to think or act
positively toward your
Consulting or services?
Marketing • Content creation
• Executive communication
• Mergers and acquisitions
• Shareholder letters
Communication is based on the
five senses. It is as much about
listening as it is about sending
messages. It is a dialog that is
sustainable, meaningful, and
relevant to your audiences.
Marketing is an economic
function. It is the bringing
together of sellers and buyers in
a marketplace where goods and
services are exchanged at a fair
profit. It is the way you position,
price, and promote your brand,
product, or service.
Marketing Technology is the enabler. It
makes communication and
Technology marketing more efficient and
effective. It is invisible. It is what
is used to make a difference.
Force-Field Analysis Audience
What Reality Message
Planning Focus Reputation
When Gaps Opinion Time
walksign consulting Client+Agency client
walksign consulting client
Why Technology Motivation
Governance Brand Promise
Test Strategy Image
Measure Point of View Emotional
How Improve Experience Behavior
GET IN TOUCH
Scott R. MacIver
Founder and CEO
Connect T (919) 542-9877
F (919) 542-6077
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