Walkie Talkie. Every Generation Has Its Frequency.

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Walkie Talkie. Every Generation Has Its Frequency.

  1. 1. Walkie Talkie Every Generation Has Its Frequency.
  2. 2. Malta. 1985.
  3. 3. #jongtuig http://www.facebook.com/jongtuig
  4. 4. Walkie Talkie. http://walkie.talkie.be
  5. 5. PR + Content Marketing Storytelling = Content PR
  6. 6. The Internet.
  7. 7. 187 gram préparé...
  8. 8. is news.
  9. 9. 1994 forums and blogs 1996 telenet 1998 google 2004 facebook 2006 twitter 2009 foursquare 2011 800 million facebook users 2012 instagram 100 million users 2013 start Walkie Talkie ;)
  10. 10. WHY? RELEVANCE CONTENT BUZZ TRAFFIC SOCIAL MEDIA IS THE NEW BLACK VISIBILITY SEARCH WORD OF MOUTH REACH STORYTELLING SEO TRENDSETTERS INFLUENTIALS INNOVATORS ...
  11. 11. From episodic campaigns to ongoing presence. Measuring pull, not push.  Collaboration. New strategy & tactics. Everything is Media.
  12. 12. Traditional PR vs Content PR message method medium traditional pr “Buy our product” Push to audience Text content pr “We’re helpful experts” Attract audience Multimedia/ interactive
  13. 13. Our Network
  14. 14. Different people, different frequencies.
  15. 15. Services what do we have to offer?
  16. 16. Who do we work for?
  17. 17. What do we do for them?
  18. 18. Vedett Extra
  19. 19. HOW EXTRA ARE YOU?
  20. 20. HeyHey Apps The Nerd, The Artist & The Suit.
  21. 21. Case Studyo
  22. 22. Carhartt WIP
  23. 23. Carhartt WIP
  24. 24. RELEVANCE. TALKVALUE.
  25. 25. Now what about your story?
  26. 26. http://www.youtube.com/watch?v=ansyd4GMAMw
  27. 27. look. listen. learn.
  28. 28. follow the right journalists. bloggers. people.
  29. 29. join ‘the community’.
  30. 30. share your thoughts. work. laughs.
  31. 31. be different.
  32. 32. Facebook Facebook User Agreement.
  33. 33. BLOG - SITE
  34. 34. TWITTER
  35. 35. hang in there.
  36. 36. WHO TO FOLLOW
  37. 37. @Sstrid @N_A_G_D @MarieMaitre @mrTino @NadiaKara @wolfr_ @Netlash @Houbi @Valerie_Walkie @fotograaf @MelkMuylle @Mbaeten @Zegmaarbas @KristofNizet @SansSouciCrea @zmeanie @zandwacht @Fakeplasticruby @SweetCharlie @MyFashionBlog @Stefanvdg @jongtuig @saskiaTHEWICKED @eva_mouton @maxhavensays @Ljosmyndun @DAGMARASTOZEK @Lamazone @70percentsteph @bockiederepper @boskabout @musketon @ anthonybosschem @anne_baronesso @Miech @SuzieQew @Coltrui @OnzeKevin @brarno ...
  38. 38. LinkedIn 800k in BE profiles - company profiles - groups - jobs
  39. 39. INSTAGRAM PEOPLE vs BRANDS
  40. 40. Pinterest
  41. 41. So much more...
  42. 42. Questions?
  43. 43. walkie@talkie.be @walkietalkiebe

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