SOCIAL CALENDAR Your Branded Social Calendar Getting on your customers’ lists of things to do More Than 80,000 Live & Televised Events Every live event your customers like Locally-Created Events Turning customers into brand advocates Xcellos Proprietary and Conﬁdential every live event you like
SOCIAL ARCHIVE User-Submitted Photos Your customers sharing photos of your place Branded Event Walls Becoming the page where fans banter about events The Facebook Places Fans Go Staying on your customers’ lists of favorite places Xcellos Proprietary and Conﬁdential every live event you like
SOCIAL COMMERCE Fans Spend More Turning social activity into incremental sales Branded Loyalty Gifts Rewarding your customers for connecting Optimized Deals $ The oﬀers your customers want, when they want them Xcellos Proprietary and Conﬁdential every live event you like
LIKE THE PAGE Custom Header GET THE DEALSLocalized Events DEALS FOR INVITING FRIENDS Social Archive DEALS FOR SHARING PHOTOSSocial Commerce DEALS FOR SUGGESTING PAGE Xcellos Proprietary and Conﬁdential
FACEBOOK CONNECT FRANCHISEE DASHBOARD EditEvent Edit Event Image Upcoming Events Upcoming Events Image + Add Event Photo + Add Event Photo Select All Add/Delete Category Default Select All Add/Delete For the next Time Period Category Default For the next GeorgiaTime@ Duke Tech Period 2/20/2011 8:00PM When? 2/20/2011 8:00 pm till Durham, NC Georgia Tech @ Duke What? Georgia Tech vs Duke 2/20/2011Atlanta Hawks vs LA Lakers 8:00PM Durham, NC2/21/2011 1:00PM When? 2/20/2011 Where? Buffalo Wild Wings - Lenox 8:00 pm till Atlanta, GA Details Add description What? Georgia Tech vs Duke Atlanta Hawks vs LA Lakers Daytona 500 2/21/20112/21/2011 2:00PM 1:00PM Daytona, FL Where? Buffalo Wild Wings - Lenox Atlanta, GA Georgia Tech vs Virginia 2/23/2011 2:00PM Details Add description Daytona 500Charlottesville, VA Publish Schedule A- 3 days prior 2/21/2011 2:00PM 2/17/2011 2:30 pm Daytona, FL Search Events 2/20/2011 3:30 pm City Atlanta, GA Georgia Tech vs Virginia Category Default add time 2/23/2011 00/00/0000 Date 2:00PM Search Charlottesville, VA Publish Deal Schedule A- 3 days prior Invite 5 friends to join you Sports + add team Search Events get 2/17/2011 FREE Onion Rings Team 2:30 pm Category DefaultCity Atlanta, GA Georgia Tech Yellowjackets Basketball 2/20/2011 3:30 pm Select All Add/Delete add timeDate 00/00/0000 Search Category Select Tabs Default Publish Georgia Tech vs Virginia 2/23/2011 4:00PM Atlanta, GA Sports + add team Deal Invite 5 friends to join you Georgia Tech @ NC State 2/25/2011 2:00PMTeam Raleigh, NC get FREE Onion Rings Georgia Bulldogs Basketball Category Default Georgia Tech Yellowjackets Basketball Atlanta Hawks NASCAR Select All Add/Delete Select Tabs Publish Add to Schedule Georgia Tech vs Virginia 2/23/2011 4:00PM Atlanta, GA Georgia Tech @ NC State 2/25/2011 2:00PM Raleigh, NC Georgia Bulldogs Basketball Atlanta Hawks NASCAR Add to Schedule Xcellos Proprietary and Conﬁdential
FACEBOOK CONNECT CORPORATE DASHBOARDSocial Action Inventory Featured Deal Logged In as Social Action Inventory Admin Name Events $ DealsEvents Events MARCH MADNESS BTGO Featured Deal Social Action Inventory Featured Deal Invite 5 friends Events Invite 5 friends AddMARCHtext for featured deal new MADNESS BTGO MARCH MADNESS BTGO Add new action Invite 5 friends BUY TWO DOZEN Add new text for featured deal Add new text for featuredAdd Deal Header + deal Add new action GET ONE FREE Add new action TO CELEBRATEPhotos + Add Deal Header + Add Deal Header MARCH MADNESS Photos Default Deals Photos Tag 5 friends Events Tag 5 friends Tag 5 friends Default Deals Add new action Invite 5 friends Add new action Events Add new action Date, Time Event Name Tab get FREE 5 friends RINGS ONIONTab Invite Invite five Tab This is the default deal for all friends and Suggest Page to 20 friends TELEVISED NFL GAMES in the RINGS get FREE ONION RINGS SOUTHEAST REGION. select region Suggest Page to 20 friends get a FREE orderSocial Rewards Inventory of ONION RINGS Add new action Suggest Page to 20 friends select regionGear + Add New Gear select event category Add new action Social Rewards select event category Social Rewards Gear + Add New Gear + Add New Gear Add new action Photos Photos Tag 5 friends in a photo Tag Tag 5 friends 5 friends and get five FREE WINGS. get 5 FREE WINGS get 5 FREE WINGSFood Food select region select region FREE ONION RINGS ONION RINGS FREE ONION RINGS Tab Tab FREE ONION RINGS ONION RINGS Suggest us to 20 FREE ONION RINGS friends and get Tab Suggest page to 20 friends Suggest page to 20 friends Drink a FREE BW3 T-SHIRT. get FREE BW3 T-SHIRT get FREE BW3 T-SHIRTDrink $2 MILLER LITE $2 MILLER LITE Suggest page to 20 friends select region select region $2 $2 $2 MILLER LITE MILLER LITE MILLER LITE get FREE BW3 T-SHIRT $2 MILLER LITE select region Xcellos Proprietary and Conﬁdential
USING LIVE EVENTS TO DRIVE TRAFFIC Create special events Search local live events Promote televised sports Xcellos Proprietary and Conﬁdential
DEALS FOR SHARING EVENTS Custom Deals with optimization Instant rewards for social behavior Incremental friend traffic Xcellos Proprietary and Conﬁdential
DEALS FOR SHARING THE EXPERIENCE Attract new customers Rewards drive repeat traffic Local photos generate more tags Xcellos Proprietary and Conﬁdential
DEALS FOR SHARING BRAND LOYALTY Scalable, immediate gratification Collect physical address for redemption Or drive traffic to store to claim reward Xcellos Proprietary and Conﬁdential
Brand-compliant pages for 700+ locations Xcellos Proprietary and Conﬁdential
PLACES, DEALS AND MOBILE Valet QR Checkin Mobile Social Loyalty Program Trading frequency for points Points = Instant Cool Schwag Xcellos Proprietary and Conﬁdential
THE NEW CONSUMER PROFILE what your fans DO and WANT, not just what they have ‘LIKED’ what they are willing to share and what incentives work $ how social behavior leads to brick & mortar transactions Xcellos Proprietary and Conﬁdential
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