Using Social Media for Professional Networking<br />Shaundra Walker<br />Head of Reference<br />Hunt Memorial Library, <br...
Overview<br />Growth of Social Networking<br />Personal Branding<br />Leveraging the Power of Social Media for Professiona...
Social Networking: Not Just for Kids<br />One third (35%) of American adults over 35 have a profile on a social networking...
Why Social Media for Professional Networking?<br />Affordability<br />Ease of access<br />Low learning curve<br />Networks...
Concerns About Using Social Media<br />Privacy<br />Unsolicited and unwelcome “friends”<br />Maintaining a Professional Im...
Your Personal Brand<br />The process by which we market ourselves to others<br />You have a personal brand, whether your a...
<ul><li>Over 48 million users
170 industries
200 countries
Company profiles
Personal profiles</li></ul>Education<br />Experience<br />Contact Info<br /><ul><li>Limited # of apps</li></li></ul><li>Co...
Find people you know
Key Statistics
New hires</li></ul>Popular profiles<br />
Applications<br /><ul><li>Enrich your profile
Add additional functionality beyond the basics</li></li></ul><li>Groups<br />Connect with:<br />Professional organizations...
Leveraging the Power of LinkedIn<br />Connect with colleagues<br />Co-Workers<br />Professional Committee Members<br />Sha...
Tips & Tricks<br />Create at least a basic listing<br />Include a summary – “Online Elevator Speech”<br />Connect with Fac...
Facebook<br />Largest of the social networks<br />175 million users and growing<br />>30 – fastest growing group<br />Conn...
Leveraging the Power of Facebook<br />Use to locate  and follow-up with professional friends<br />Share and receive inform...
Tips & Tricks<br />Use Friend Lists<br />Use Privacy Settings<br />Turn off Public Profile<br />Check Applications’ Access...
Family/Social Friend View<br />
Professional Friend View<br />
VisualCV<br />Personal brand management<br />Real-time CV<br />Link to:<br />Presentations<br />Web Sites<br />Rich Media ...
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Using Social Media Technologies for Professional Networking

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Presentation on using social media such as Facebook and Linked In to facilitate professional networking.

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  • Great slides! I especially like the part about how we each have a personal brand whether we realize it or not. I have been preaching this to clients for years, and they are just now realizing how true it is. Well done!

    Thanks!

    Jared Lamorte
    Owner/CEO
    Squirrel Social, LLC
    www.SquirrelSocial.com
       Reply 
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  • Great slide. I'm surprised not more than 19% have more than one social network on order to separate personal and professional. I use FB for personal things only and use LinkedIn and www.studentgenius.com as professional networks.
       Reply 
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Using Social Media Technologies for Professional Networking

  1. 1. Using Social Media for Professional Networking<br />Shaundra Walker<br />Head of Reference<br />Hunt Memorial Library, <br />Fort Valley State University<br />Georgia Council of Media Organizations Conference<br />October 8, 2009<br />Columbus, GA<br />
  2. 2. Overview<br />Growth of Social Networking<br />Personal Branding<br />Leveraging the Power of Social Media for Professional Networking<br />LinkedIn<br />Facebook<br />VisualCV<br />My Personal Experience<br />Questions, Comments, Discussion<br />
  3. 3. Social Networking: Not Just for Kids<br />One third (35%) of American adults over 35 have a profile on a social networking web site<br />Four times as many as three years ago<br />51% of social network users have two or more online profiles (Facebook, LinkedIn, etc.)<br />19% have multiple profiles to separate personal and professional<br />-Lenhart, Amanda. “Adults and Social Networking Sites”. Pew Internet and American Life Project <br />
  4. 4. Why Social Media for Professional Networking?<br />Affordability<br />Ease of access<br />Low learning curve<br />Networks as aggregator<br />
  5. 5. Concerns About Using Social Media<br />Privacy<br />Unsolicited and unwelcome “friends”<br />Maintaining a Professional Image<br />
  6. 6. Your Personal Brand<br />The process by which we market ourselves to others<br />You have a personal brand, whether your actively involved in shaping it our not<br />Your online brand is an extension of your personal brand:<br />Email address<br />Web Search results<br />Social network identities<br />
  7. 7. <ul><li>Over 48 million users
  8. 8. 170 industries
  9. 9. 200 countries
  10. 10. Company profiles
  11. 11. Personal profiles</li></ul>Education<br />Experience<br />Contact Info<br /><ul><li>Limited # of apps</li></li></ul><li>Company Profiles<br /><ul><li>Identify key employees
  12. 12. Find people you know
  13. 13. Key Statistics
  14. 14. New hires</li></ul>Popular profiles<br />
  15. 15. Applications<br /><ul><li>Enrich your profile
  16. 16. Add additional functionality beyond the basics</li></li></ul><li>Groups<br />Connect with:<br />Professional organizations<br />Alumni networks<br />
  17. 17. Leveraging the Power of LinkedIn<br />Connect with colleagues<br />Co-Workers<br />Professional Committee Members<br />Share information about projects and activities<br />Expand your network<br />Research Companies and Individuals<br />See who you know in common<br />Get Introduced<br />Make Connections<br />
  18. 18. Tips & Tricks<br />Create at least a basic listing<br />Include a summary – “Online Elevator Speech”<br />Connect with Facebook “Professional” friends<br />Join Groups<br />Professional Associations<br />Alumni Groups<br />Link Out and Feed In<br />VisualCV<br />Blog<br />Library or Faculty Web Site<br />Twitter<br />Add profile link to email signature<br />
  19. 19. Facebook<br />Largest of the social networks<br />175 million users and growing<br />>30 – fastest growing group<br />Connects users around common interests<br />
  20. 20. Leveraging the Power of Facebook<br />Use to locate and follow-up with professional friends<br />Share and receive information of value<br />Stay in touch with geographically dispersed colleagues<br />Identify and build on personal and professional interests<br />
  21. 21. Tips & Tricks<br />Use Friend Lists<br />Use Privacy Settings<br />Turn off Public Profile<br />Check Applications’ Access<br />Share Useful Information<br />Include links to:<br />LinkedIn Profile<br />VisualCV<br />Blog, faculty/staff web page, library web site, twitter<br />
  22. 22. Family/Social Friend View<br />
  23. 23. Professional Friend View<br />
  24. 24. VisualCV<br />Personal brand management<br />Real-time CV<br />Link to:<br />Presentations<br />Web Sites<br />Rich Media Library Tutorials<br />Letters of Recommendation<br />“LinkedIn in HD”<br />
  25. 25. Uses<br />Online Resume<br />Job Searching<br />Professional Networking<br />Company Research<br />
  26. 26. Leveraging the Power of VisualCV<br />Create different cv’s for different purposes<br />Emphasize skills and proficiencies<br />Share on other social networks<br />Add link to your email signature<br />Review statistics<br />
  27. 27. Tips and Tricks<br />Update frequently<br />Presentations<br />Accomplishments<br />Enrich<br />Links to web sites, library guides<br />Rich media (flash simulations) tutorials<br />Photos<br />Video<br />
  28. 28. Taking It a Step Further<br />Google yourself<br />Keep profiles fresh – review and update frequently<br />Create once – publish everywhere (blog/feed)<br />Consume and share<br />
  29. 29. My Personal Experience<br />Staying in-touch with colleagues<br />Staying connected with the profession<br />
  30. 30. Contact Me<br />http://www.linkedin.com/in/shaundrawalker<br />http://www.visualcv.com/shaundrawalker<br />http://www.twitter.com/shaundrawalker<br />walkers01@fvsu.edu<br />
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