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2009 Software Business San Diego   Walker Fenton V3
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2009 Software Business San Diego Walker Fenton V3

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A discussion around the how and why of building dedicated iPhone applications

A discussion around the how and why of building dedicated iPhone applications

Published in: Technology

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  • 1. How Branded iPhone Applications Can Increase Your Audience Size and Produce Revenue Walker Fenton - General Manager NewsGator Media & Data Services
  • 2.
    • All Things Digital
      • Latest news from Walt Mossberg & Kara Swisher
    • Variety.com
      • Hollywood news, reviews, photos & trailers
  • 3.
    • Market size
    • Market dynamics
    • Market challenges
    • Monetization
    • Examples & Best Practices
  • 4.
    • Good News
    • 100,000,000 Accounts with credit cards
    • 225,000,000 iPods / 30 Million iPhones
    • Users have downloaded 2,000,000,000 applications
    • Bottom Line : People love iPhone apps.
    • Bad News
    • 85,000 Apps
    • How do you market / differentiate?
    • How do you keep people coming back?
    • Bottom Line : Crowded market
  • 5. (Is it really that big?)
  • 6. Market Dynamics
    • Web 1.0
    • Lots of computers
    • People got online
    • Technology was developed to help share information
    • Tools made it easy
    • Every business suddenly needed to have a website
    • Mobile market
    • Lots of phones
    • Phones got online (data)
    • Technology was developed to help share information
    • Tools make it easy
    • Every business suddenly needed a mobile app?
  • 7.  
  • 8. Blogger Typepad LiveJournal
  • 9.  
  • 10.  
  • 11.  
  • 12.
    • News Apps retain users best & have highest usage
    http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty
  • 13. Blackberry Android Palm Pre Content Tools Phones
  • 14.
    • Banner ads
    • Expandable units
    • Interstitials
    • Pre-roll video
    • In-app purchasing
  • 15.
    • Strong clickthroughs drive higher eCPMs on mobile
    • Mobile ad network rates are 10x higher than web.
    • iPhone specific: recall is higher on iPhone than on other mobile devices
    http://blog.admob.com/2009/06/01/iphone-users-have-recall-rates-for-mobile-advertising-excerpt-from-emarketer/
  • 16. Best Practices Listen & Learn
  • 17. Best Practices
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Walker Fenton GM Media & Consumer Division [email_address] (303) 552-2025 Twitter: walkerfenton http://walkerfenton.blogspot.com