Positioning Political Savvy 06.2009
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Positioning Political Savvy 06.2009



Leveraging positioning, power and political savvy

Leveraging positioning, power and political savvy



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  • don’t let the fear of falling, keep you from nothing the joy of flight.

Positioning Political Savvy 06.2009 Positioning Political Savvy 06.2009 Presentation Transcript

  • Positioning, Power & Political Savvy Renée T. WalkerAVP, Public Relations & Marketing Central Michigan University
  • Agenda• You Inc. – Building Brand You• Political Savvy – What’s Your Political IQ?• Success Strategies – Getting in the Game
  • You, Inc.
  • Brand Power
  • Building Brand You• BMW – The ultimate driving machine• Performance, power and style• Highly accomplished innovative senior leader and communications professional delivering results for more than two decades.
  • Activity OneIdentify a product, organization or service that exemplifies your personal brand. In 15 words or less describe what differentiates you as a product or service.
  • Brand Management• Brands are – More than a logo or tagline – Built from the inside out – Only as strong as their weakest touch point – Differentiators that lead to competitive advantage
  • Brand Positioning• The sum total of the direct and indirect encounters with you• Becomes the promise you make on a daily basis — the essence of what you strive to accomplish• Conveys a simple, easy-to-understand perception that encompasses both current and aspirational identities
  • Strong Brands • Be visible and connected to the communities you serve through affiliations, partnerships and charitable activitiesValue Proposition • Clearly and constantly communicate your value promise to build brand loyalty Strong brands are built on a solid foundation and are • Establish credibility and developed over time. believability by remaining committed to your core values Provide dependable and consistent service • Provide a solid product or service Infuse value promise within all touch points Deliver on your brand promise
  • Building Brand You• Influence versus control• Begin within• Take the initiative• Champion the vision and benefits• Lead the conversation• Appreciate the small wins• Be visible, persistent and patient
  • Break
  • Political Savvy
  • Activity Two: Test Your Political IQPolitically savvy individuals…• Place the achievement of their personal and professional goals ahead of the organization’s FALSE interests.• Generally prefer to work alone rather than as a FALSE team player. FALSE• Are extroverts with great interpersonal skills. FALSE• Manipulate situations and use any means necessary to achieve the desired goal. TRUE• Address conflict diplomatically to create win-win situations.
  • Activity Two: Test Your Political IQPolitically savvy individuals…• Frequently take considerable risks. FALSE• Understand the culture, reward and penalty systems of the organization. TRUE• Recognize that politics is a fact of organizational life. TRUE• Favor control at strategic points versus heavy-handed control. TRUE• Become active in organizational politics to improve the decision-making process. TRUE
  • Strategies for Success
  • Leadership Attributes Focuses on: Makes changes: • Facilitating work • Slowly • Results • Rapidly • Innovation • CarefullyLeadership Styles = • Opportunities • Radically Persuades by: Learns by: • Involvement • Listening • Directing • Doing • Explaining • Studying • Creating trust • Questioning
  • Individual Power Sources Individual Power Informal Power Formal Power Expert power Legitimate power Referent power Reward power Charismatic power Coercive power Information power
  • Successful Leaders…• Recognize their strengthens and weaknesses• Understand if their leadership style is suited to the demands of the situation• Consider the types of people they need to complement their leadership style Max Depree, Leadership Is an Art
  • Successful Leaders….• Build and leverage their personal brand• Communicate. Communicate. Communicate.• Earn the trust of their team• Take care of their team, their team will take care of them!
  • Activity ThreeWorking as a group, use the tools, tips and techniques to develop a strategy for one of the provided scenarios.
  • Dont let the fear of falling keep you fromknowing the joy of flight. — Lane Wallace, West Coast Editor Flying Magazine Embrace your power Invest in brand you Create win- Participate and engage win situations Educate and energize Build strategic alliances Don’t resist resistance
  • Questions?