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Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
Principles for Powerful Persuasion
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Principles for Powerful Persuasion

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  • 1. Principles for Powerful Persuasion Wali Memon1 Wali Memon
  • 2. What is Persuasion?The art of persuasion is the art of finding the best available means of moving a specific audience in a specific situation to a specific decision2 Wali Memon
  • 3. The Persuasion TrianglePresenter Audience (Ethos) (Pathos) Subject3 Wali Memon (Logos)
  • 4. Persuasionin the Real World Presenter Audience Your Needs & Their Needs & Interests Interests Subject Your Program’s Needs &4 Wali Memon Accomplishments
  • 5. Persuading is likemaking a candle Melt Mold Harden & Ignite! Adapted from E.M. Griffin. The Mind Changers. Wheaton, Illinois: Tyndale Publishers, 1976.5 Wali Memon
  • 6. Melting Resistance To Raise Resistance: To Melt Resistance Be insincere Be honest Shout “You’re wrong!” Find common ground Use humor carefully Use weak humor Appreciate what they are already Guilt trip them doing Use improbable threats Give realistic pros and cons Lecture them Ask them to make your case Try to melt resistance before meetings6 Wali Memon
  • 7. Molding Opinion: Know your Audience They are concerned about local issues and local people Make local arguments They make decisions with both their minds and hearts Appeal to both They feel financially pressured Show how your programs save money or bring new money into the community7 Wali Memon
  • 8. Molding Opinion: Know what moves your Audience What do they all commonly want? They want happy & healthy constituents They want the respect of others They want to be responsible leaders They want a successful community They want to hear success stories They want to avoid pain and failure Show your programs meets their needs8 Wali Memon
  • 9. Molding Opinion: Present Professionally To trust you, your audience must believe you are a competent person, a professional Present information accurately The data The names The spelling & grammar9 Wali Memon
  • 10. Molding Opinion: Present Personally Never talk down to or over the heads of your audience Tell your story simply Use short simple sentences Show rather than tell Illustrate with short stories of success10 Wali Memon
  • 11. Molding Opinion: Make your argument clear Answer basic questions (5W’s & H) Show the real, positive results achieved by your program to meet real needs Show what your program has done Show what your program will do Show what your program cannot do if not funded and what the cost will be to the community11 Wali Memon
  • 12. In Closing, IGNITE! People may feel for you and agree with you, but if they do not act on your behalf, your presentation fails its purpose12 Wali Memon
  • 13. Harden & Ignite!: Believe in your cause To ignite others to support your cause, first YOU should be on fire Why should others care if you do not? You show your convictions by your Passionate presentation Confident presentation Positive presentation13 Wali Memon
  • 14. Harden & Ignite!: Summarize & Seek a Decision Summarize what you already agree on Smile Assume the best Make a specific request Be thorough but . . . Be brief14 Wali Memon
  • 15. Principles forPowerful Persuasion Melt Resistance Mold Opinions • Know your audience well • Make your argument clear • Present personally & professionally Harden & Ignite! • Believe in your cause • Summarize & make a specific request15 Wali Memon
  • 16. Does it always work? Of course not! Some people come equipped with closed minds (They’ve already decided) Some people come with busy minds (They aren’t really listening to you) Some people will not agree with you (so if you can’t convince them, at least help them be sorry they can’t agree with you)16 Wali Memon
  • 17. Remember…. The people expect us to be accountable – to show the positive results of our land-grant programs So inform the people about the difference you are making in people’s lives Show the people that your services are vital to growing communities Ask the people for active financial support without apology17 Wali Memon
  • 18. Where can you go for additionalhelp? You are welcome at the Purdue University Writing Lab Heavilon Hall, Room 226 Grammar Hotline: (765) 494-3723 Check our web site: http://owl.english.purdue.edu Email brief questions: owl@owl.english.purdue.edu Wali Memon Purdue University Writing Lab
  • 19. Questions?19 Wali Memon

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