Going Green        One Shade at a Time             Wali MemonWali Memon      walimemon.com   1
About Green Events Source                          • Green Event Training and                            Education        ...
Why Green Meetings                     and Events?• A Typical 5-Day Conference  Uses…• 62,000 plates• 87,000 napkins• 75,0...
Other Common                      Sources of Waste• Paper and printing• Nametags• Giveaways and premiums• Flowers and tabl...
Expo and Trade                        Show Waste• Exhibit structures• Signage• Aisle and booth  carpeting• Packing materia...
Carbon Emissions too• Heating, cooling and lighting of  meeting spaces• Travel to and from the event  site• Shipping and d...
It All Adds Up…•   Americans throw away enough office and writing paper each year to    build a wall twelve-feet high stre...
What Can You Do?√       Adopt Green Event Practices      – Reduce Waste Before It Starts      – Conserve and Reuse      – ...
Where to Begin?                • Don’t Be Intimidated                • Have a Plan                • Start Small, With a Wi...
Will It Cost More? • Some things cost more   initially but produce cost   savings over the life of the   product • Money i...
What is “Green?”• It’s Comparative: fewer  resources, less toxic, longer life,  lower emissions…• It’s Complex: there are ...
Green or Not-Green?                      Not-Wali Memon      walimemon.com      12
The Six Deadly Sins of “Greenwashing”•      Sin of the Hidden Trade-Offs•      Sin of No Proof•      Sin of Vagueness•    ...
How Do I Make                                      Smart Choices?         Reference credible         guidelines, certifica...
What If I Get It Wrong?• Do some homework• Expect trade-offs and  be ready for objections• Explain your reasoning  and sta...
Elements of a                       ‘Green Meeting’NRC’s Green Meeting Policy:- Promotion/Printed Materials- Transportatio...
Promotion/Printed                            MaterialsGeneral Use/ Paper Copying• Always meet or exceed EPA standards for ...
Promotion/Printed                     MaterialsPromotional Materials• Utilize electronic advertising/promotion/  confirmat...
Promotion/Printed                      MaterialsPromotional Materials (cont’d)• Find mailing labels with water-based  adhe...
Promotion/Printed                         MaterialsSpeaker Handouts• Ask speakers to provide handouts electronically and  ...
Promotion/Printed                               MaterialsOn-site Materials• Collect and reuse name tag holders/lanyards ($...
Promotion/Printed                      Materials• Conference give-a-ways (tote bags, mugs, etc.)  should be made with recy...
Transportation• Choose a destination with minimal travel  requirements for delegates. Shorter distances  will result in le...
Transportation• Use or give delegates incentives to travel via public transit  (free passes or transit route maps).• Offer...
Working with FacilitiesIn Advance     Send a “Recycling & Waste Prevention Information Checklist”         with your RFP   ...
Working with Facilities     Contracts     - Add as an appendix to your contract any “Green Meeting”        requirements:  ...
Food & Beverage                 Eliminate use of             disposable service ware      Require all facilities to use no...
Food & BeverageUsing 1,000 disposable plastic spoons consumes      over 10 times more energy and natural   resources than ...
Food & BeverageIf non-disposable service ware is unavailable:- use biodegradable disposable service ware in  conjunction w...
Food & Beverage• Eliminate the use of plastic or wood stir sticks with  any beverage service, reusable spoons should be  u...
Food & Beverage• Have cocktail napkins available at bar service but instruct  bartenders not to automatically give them wi...
Food & BeverageFood Service• All condiments (ketchup, mustard, mayonnaise,  jelly, butter, sugar, creamers, etc) should be...
Food & Beverage• Where possible, donate surplus food to local  shelters, soup kitchens, etc.• Plan menus with locally grow...
HotelsLinen/Towel ProgramFor hotels who dont already change towels and  bed linens as requested, have them commit to  doin...
Exhibitors/Exhibit HallGive-a-ways• Ask exhibitors not to over-package give-a-  ways• Set up a collection for any useful g...
Exhibitors/Exhibit Hall• Encourage exhibitors to bring small quantities and  then mail materials to clients from their off...
Exhibitors/Exhibit HallDecorator• Put decorator kit on the website.• Work with decorator on trying to eliminate  non-reusa...
Educating AttendeesEducating Attendees• Pre-Conference information• Program Book• Announcement at sessions• Reminders in d...
Educating AttendeesEncouraging/Rewarding Attendees• Provide attendees seen with "I was caught  green handed" buttons, pins...
Evaluation of ProgramAttendee & Exhibitor Evaluation• Have a section on the Conference Evaluation Forms  asking them to ra...
Evaluation of ProgramPost-Congress• Let attendees know that a post congress  recycling/waste prevention report will be  av...
Thanks              Wali Memon             walimemon.comWali Memon       walimemon.com   42
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Going Green - One Shade at a Time

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Going Green - One Shade at a Time

  1. 1. Going Green One Shade at a Time Wali MemonWali Memon walimemon.com 1
  2. 2. About Green Events Source • Green Event Training and Education • Sustainability Consulting and Planning • Green Event Management and Coordination • Green Purchasing and Products • Information and PublishingWali Memon walimemon.com 2
  3. 3. Why Green Meetings and Events?• A Typical 5-Day Conference Uses…• 62,000 plates• 87,000 napkins• 75,000 cups• 90,000 cans or bottles• Source: Meeting Strategies WorldwideWali Memon walimemon.com 3
  4. 4. Other Common Sources of Waste• Paper and printing• Nametags• Giveaways and premiums• Flowers and table décor• Food, beverages and condiments• Trade show exhibits, carpets, signage, handoutsWali Memon walimemon.com 4
  5. 5. Expo and Trade Show Waste• Exhibit structures• Signage• Aisle and booth carpeting• Packing materials• HandoutsWali Memon walimemon.com 5
  6. 6. Carbon Emissions too• Heating, cooling and lighting of meeting spaces• Travel to and from the event site• Shipping and delivery of booths and other materials• Lodging-related waste (water and energy use, toiletries)Wali Memon walimemon.com 6
  7. 7. It All Adds Up…• Americans throw away enough office and writing paper each year to build a wall twelve-feet high stretching from New York City to Los Angeles.• In 2000, Illinois residents and businesses recycled 5 pounds of plastic bottles per person; BUT 20 pounds per person of plastic bottles were still landfilled!• Each year, Illinoisans use and dispose 1.1 billion foam cups, enough to encircle the Earth 19 times.• A typical trade show can generate as much as 25 truckloads of freight, releasing hundreds of metric tons of CO2 into the atmosphere.Source: Illinois Recycling Coalition and EA LogisticsWali Memon walimemon.com 7
  8. 8. What Can You Do?√ Adopt Green Event Practices – Reduce Waste Before It Starts – Conserve and Reuse – Recycle/Compost, Repurpose and Donate√ Purchase Green Events Supplies and ServicesWali Memon walimemon.com 8
  9. 9. Where to Begin? • Don’t Be Intimidated • Have a Plan • Start Small, With a Win • Include Cost Savers • Strive to Eliminate or Reduce Waste • Introduce In Phases • Remember It’s a ProcessWali Memon walimemon.com 9
  10. 10. Will It Cost More? • Some things cost more initially but produce cost savings over the life of the product • Money is saved by using less • Increased demand and purchasing power is driving prices downWali Memon walimemon.com 10
  11. 11. What is “Green?”• It’s Comparative: fewer resources, less toxic, longer life, lower emissions…• It’s Complex: there are usually trade offs• It’s Situational: Different conditions require different approaches• It’s Evolving: Today’s answer may not be tomorrow’sWali Memon walimemon.com 11
  12. 12. Green or Not-Green? Not-Wali Memon walimemon.com 12
  13. 13. The Six Deadly Sins of “Greenwashing”• Sin of the Hidden Trade-Offs• Sin of No Proof• Sin of Vagueness• Sin of Irrelevance• Sin of Fibbing• Sin of Lesser of Two EvilsWali Memon walimemon.com 13
  14. 14. How Do I Make Smart Choices? Reference credible guidelines, certifications and sources Stay up on the industry’s standards- setting effortsWali Memon walimemon.com 14
  15. 15. What If I Get It Wrong?• Do some homework• Expect trade-offs and be ready for objections• Explain your reasoning and standard• People will support you if you make a good faith effort Wali Memon walimemon.com 15
  16. 16. Elements of a ‘Green Meeting’NRC’s Green Meeting Policy:- Promotion/Printed Materials- Transportation- Working with Facilities- Food & Beverage Functions- Hotels- Exhibit Hall/Exhibitors- Educating Attendees- Evaluation of ‘Green’ effortsWali Memon walimemon.com 16
  17. 17. Promotion/Printed MaterialsGeneral Use/ Paper Copying• Always meet or exceed EPA standards for recycled content paper. (Executive Order 13101 states that paper purchased by Federal Agencies must have a minimum of 30% recycled content.)• Always use back to back copying/printing ($)• Do not use goldenrod or fluorescent colored paper• Limit any use of glossy paperWali Memon walimemon.com 17
  18. 18. Promotion/Printed MaterialsPromotional Materials• Utilize electronic advertising/promotion/ confirmation whenever possible ($)• Make printed materials self mailers wherever possible ($)• Clean-up mailing lists ($)• Offer registration on-lineWali Memon walimemon.com 18
  19. 19. Promotion/Printed MaterialsPromotional Materials (cont’d)• Find mailing labels with water-based adhesives• Print with non-volatile vegetable-oil based ink• Make information available on website, and mailed only when requested• Provide Attendees “Green” Traveler Ideas (Ask Green Hotels Association for permission to reprint.) www.greenhotels.comWali Memon walimemon.com 19
  20. 20. Promotion/Printed MaterialsSpeaker Handouts• Ask speakers to provide handouts electronically and post these on your website. Then ask attendees to download materials in advance or provide computers/printers on-site for downloading presentations.• Provide attendees with disks/USB flash drives with all presentations• Request that speakers ask attendees for business cards to mail any materials that are not provided on- siteWali Memon walimemon.com 20
  21. 21. Promotion/Printed MaterialsOn-site Materials• Collect and reuse name tag holders/lanyards ($) – Have badge collection boxes at the registration area, exit of exhibit hall, and at exit of convention center on the last day – Ask conference hotels to have collection boxes at front desk for check-out – Offer a prize drawing from those recycled name tag holdersWali Memon walimemon.com 21
  22. 22. Promotion/Printed Materials• Conference give-a-ways (tote bags, mugs, etc.) should be made with recycled content materials.• Speaker gifts/awards/etc. should be made from recycled materials or be environmentally conscious.Wali Memon walimemon.com 22
  23. 23. Transportation• Choose a destination with minimal travel requirements for delegates. Shorter distances will result in less environmental impact.• Choose hotels/meeting venues accessible to airport by public transit system and have “free time” activities (restaurants and shops) within walking distance of each other.Wali Memon walimemon.com 23
  24. 24. Transportation• Use or give delegates incentives to travel via public transit (free passes or transit route maps).• Offer attendees bike rentals.• If transportation is being arranged for delegates, choose a vehicle powered by electric or hybrid power, natural gas, propane, methane gas or ethanol.• Offer “Carbon Offset Programs”Wali Memon walimemon.com 24
  25. 25. Working with FacilitiesIn Advance Send a “Recycling & Waste Prevention Information Checklist” with your RFP • Ask if they are a EPA Energy Star, Green Seal, or LEED Certified Building. • Ask about recycling programs, energy conservation, purchasing of recycled content products, etc. Use this information to evaluate and choose facilitiesWali Memon walimemon.com 25
  26. 26. Working with Facilities Contracts - Add as an appendix to your contract any “Green Meeting” requirements: “Facility agrees to abide by the following for all NRC events. If any additional costs are to be incurred by NRC for any of these items, these costs must be identified in the contract.” – You should include green meeting requirements with all vendors (decorators, printers, etc.)Wali Memon walimemon.com 26
  27. 27. Food & Beverage Eliminate use of disposable service ware Require all facilities to use non-disposable service wareWali Memon walimemon.com 27
  28. 28. Food & BeverageUsing 1,000 disposable plastic spoons consumes over 10 times more energy and natural resources than manufacturing one stainless steel teaspoon and washing it 1,000 times.Wali Memon walimemon.com 28
  29. 29. Food & BeverageIf non-disposable service ware is unavailable:- use biodegradable disposable service ware in conjunction with a compost program or- service ware made from recycled content materials.Wali Memon walimemon.com 29
  30. 30. Food & Beverage• Eliminate the use of plastic or wood stir sticks with any beverage service, reusable spoons should be used at coffee service.• "Box lunches" must be served buffet style• Request cloth napkins and table cloths be used. In cases where this is not feasible, request compostable napkins or napkins made from recycled content materials.Wali Memon walimemon.com 30
  31. 31. Food & Beverage• Have cocktail napkins available at bar service but instruct bartenders not to automatically give them with each drink.• Provide or ask attendees to use mugs/water bottles.• Use water coolers instead of individual bottles of water.($)• Have a recycling program for type of beverage containers that will be served (i.e. glass, plastic or cans).Wali Memon walimemon.com 31
  32. 32. Food & BeverageFood Service• All condiments (ketchup, mustard, mayonnaise, jelly, butter, sugar, creamers, etc) should be served in serving containers and not in individual packets.• Ask to have food served without garnishes or use edible garnishesWali Memon walimemon.com 32
  33. 33. Food & Beverage• Where possible, donate surplus food to local shelters, soup kitchens, etc.• Plan menus with locally grown or organic food (including fair trade, shade grown coffee, tea, chocolate, and cocoa).• Serve only environmentally friendly seafood.• Provide a “signup form for meals” section on registration formWali Memon walimemon.com 33
  34. 34. HotelsLinen/Towel ProgramFor hotels who dont already change towels and bed linens as requested, have them commit to doing this for your attendees during your stay.Wali Memon walimemon.com 34
  35. 35. Exhibitors/Exhibit HallGive-a-ways• Ask exhibitors not to over-package give-a- ways• Set up a collection for any useful give-a-ways that would normally be thrown away and donate them to local shelters or schools.• Ask exhibitors that give-a-ways be reusable items or items made from recycled materials.Wali Memon walimemon.com 35
  36. 36. Exhibitors/Exhibit Hall• Encourage exhibitors to bring small quantities and then mail materials to clients from their offices after the show or refer clients to their web site.• Suggest exhibitors avoid printing dates and slogans on exhibit materials so that they may be easily reused.• Let Exhibitors know how/where they can recycle their materialsWali Memon walimemon.com 36
  37. 37. Exhibitors/Exhibit HallDecorator• Put decorator kit on the website.• Work with decorator on trying to eliminate non-reusable materials (draping for tables, etc) or see if they can be reused by local schools, etc.• Reuse signs/carpet recycling program/etc.Wali Memon walimemon.com 37
  38. 38. Educating AttendeesEducating Attendees• Pre-Conference information• Program Book• Announcement at sessions• Reminders in daily signageWali Memon walimemon.com 38
  39. 39. Educating AttendeesEncouraging/Rewarding Attendees• Provide attendees seen with "I was caught green handed" buttons, pins, etc to help provide an incentive/reminder for attendees to recycle/eliminate waste.Wali Memon walimemon.com 39
  40. 40. Evaluation of ProgramAttendee & Exhibitor Evaluation• Have a section on the Conference Evaluation Forms asking them to rank your ‘green’ meeting efforts• Ask questions like: – Were you aware of our programs? – Rate the ease of participating in the programs – What other areas can our organization improve upon?Wali Memon walimemon.com 40
  41. 41. Evaluation of ProgramPost-Congress• Let attendees know that a post congress recycling/waste prevention report will be available on your website some time after the Conference.• Include information on how much/what kinds of materials were recycled.Wali Memon walimemon.com 41
  42. 42. Thanks Wali Memon walimemon.comWali Memon walimemon.com 42

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