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Overview: PR (public relations) & Marketing to Social Web
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Overview: PR (public relations) & Marketing to Social Web

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With PR (public relations) & marketing to social web, a consulting firm can not only reach more customers and present its portfolio but also positions itself as an attractive employer to excellent ...

With PR (public relations) & marketing to social web, a consulting firm can not only reach more customers and present its portfolio but also positions itself as an attractive employer to excellent professionals.

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Overview: PR (public relations) & Marketing to Social Web Presentation Transcript

  • 1. PR & Marketing to Social Web Welcome Walid Farag
  • 2. Strategic Goals of every Business
    • To retain and increase business with current customers.
    • 3. To convince and win new customers.
    • 4. To enter new market segments.
  • 5. What is Social Web?
    • The Social Web is currently used to describe how people socialize or interact with each other throughout the World Wide Web.
    • 6. Such people are brought together through a variety of shared interests.
    • 7. Source: Wikipedia
  • 8. Why Social Web?
      Social Networks enable
    • Retention of old friendships .
    • 9. Winning new friends and business relationships.
    • 10. Communities around specific subjects or brands.
  • 11. Social Web The 24*7 PR & Marketing Service
    • More professional presentation: Blogs, Vlogs (Video-Logs), Podcasting, Wiki.
    • 12. Demos & Online Presentations: Authentic Sound, Higher Credibility.
    • 13. Rating and Forums: bidirectional communications between consultants and Community.
    • 14. Search: The customer finds a blog, a Specialist and a solution.
  • 15.
    • XING: Groups (Employees and customers).
    • 16. Twitter, MySpace, Facebook: Community.
    • 17. Own Social Website (Wiki, Forum, Blogs, Vlogs, Press release, ...).
    • 18. Youtube: Product Presentations and Demonstrations, Customers testimonials, Company Introductions and Events, Executive Podcasts.
    More concret: What is Marketing to Social Web?
  • 19. HR Advantage : All Social
    • Events Online (e.g. Photos, Videos and Presentations)
    • 20. Success & Project teams Online: Project life (Stories, Photos, Videos).
    • 21. More attraktive employer for excellent consultants.
  • 22. Thank You Walid Farag http://infotech.webhop.net