A CELEBRITY :- WHO ENJOYS A PUBLIC
IMAGE AND WHO IS IN
THE POSITION TO
BELIEVE IN WHAT
THEY DO AND WHAT
A form of advertising campaign that involves a well known
person using their fame to help
Promote a product or service such as television ads and launch
event appearances in the
Marketing of their products.
WHY CELEBRITY ENDORSEMENT IS DONE :-
For pushing the familiar &
Demand of a Famous face
believability Creative ideas
Of product by
Why celebrity endorsement gaining
Importance these days:People
Fast with More
Shown by Seekers
CELEBRITY SELECTION BASIS:-
CELEBRITY – PRODUCT MATCH
Perfect combination of
Madhuri dixit’s still young
Skin with features of OLAY
WANT TO GIVE
ORS TO THEIR
On the basis
The product should be
Matched with the qualities
And the features possesed
By the celebrities.
Most crucial in
WHETHER CELEBRITY IS A BRAND
USER OR NOT:- IF A CELEBRITY IS NOT
BRAND LOYAL THAT MEANS
REEL IS NOT AS SAME AS REAL
(Britney spears endorsed for Pepsi spotted
Drinking Coke its brand disloyalty..)
ANY brand can get a celebrity in modern era it is eas
To getting a celebrity consistent with the right brand
The right degree , at right time , for the right purpos
In the right way……… that is not easy.
If all the decisions are right celebrity endorsement is
Appropriate way for a brand success .
SOME OF THE PRODUCTS SUCCESSFULLY OUTSHI
WITH CELEBRITY ENDORSEMENT ARE:
Why a successful celebrity endorsement is Needed:-
Influence consumer purchase
People like to use the
Product which their
Favorite celebrity use for
Like soaps,perfumes,soft drinks,garments,shampoos e
As the celebrities are
More attention grabbers
They help in getting
People to get familiar
With a particular brand.
Like HEENA MEHNDI ENDORSED BY HINA KHAN.
ATTRACT NEW USERS FOR BRA
WHEN The small co.
Want to grab new users
The celebrities are most
Appropriate method for
Convincing who never
Use the product .through celebrity endorsement peop
May get convinced to try the product at least once.
Breathe life into failing brand
A new image of
A product can be
Shown with the
Effect of celebrity.
When celebrity is very
Much associative with
A particular brand ,
People also get belonged
With the product.
RISK ASSOCIATED WITH CELEBRITY
1. A COMPLETE MISMATCH:-WHEN THE CELEBRITY AND
PRODUCT ARE PERFECTLY
A NEGITIVE IMAGE OF THE
2. OVERSHADOWED CELEBS:When the product image and
Features are hidden behind the
Face of celebrities.
3. Over exposed celebs:-
when celebrities are chose
for many products so they
may loose their credibility
4. MULTI CELEB ENDORSEMENT; WHEN A PRODUCT IS ENDORSED
BY MORE THAN ONE CELEBERITY
THEN THE CREDIBILIY AND
TRUSTWORHTINESS OF CELEBRITY
IS LOST AND ALSO FOR PRODUCT.
5. DIMINISHING IMAGE OF
PRODUCT DUE TO IMAGE OF
When after falling wicket of Sachin in
Cricket immediately his ad is shown
It trenched the image of Sachin as w
6.PERSONAL dislike on an average f
The celebrities endorsing the prod
Sometimes people like the product
But don’t want to give attention
Because they don’t like the celebrit
7.BRAND SWITCHING BY CELEBRITIE
When the loyalties of celebrities are
Shifted that is they are going for some
Other product campaigns.
New perspective of gaining attention
By using animated characters to gra
The attention .