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 Brand Embassadors role by Komal
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Brand Embassadors role by Komal

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  • 1. CELEBRITY ENDORSEMENT Beauty and role models are more recommended for Giving information than just words or letters.
  • 2. Presented to Ms. Sanjna walia… (H.O.D ) PG Deptt of Commerce
  • 3. Presented by:group 2 Megha Komal Ishita Heena Sarabjit kaur
  • 4. A CELEBRITY :- WHO ENJOYS A PUBLIC IMAGE AND WHO IS IN THE POSITION TO MAKE PEOPLE BELIEVE IN WHAT THEY DO AND WHAT THEY SAY.(ACTOR, SPORTS PERSON ETC…..).
  • 5. CELEBRETY ENDORSEMENT. A form of advertising campaign that involves a well known person using their fame to help Promote a product or service such as television ads and launch event appearances in the Marketing of their products.
  • 6. WHY CELEBRITY ENDORSEMENT IS DONE :- A For brand For pushing the familiar & Demand of a Famous face Introduction has Product. & recall. More influence Than an average For the Citizen. Lack of Greater Favorable Evaluation believability Creative ideas Of product by The customer
  • 7. PROCESS OF CELEBRETY ENDORSEMENT………
  • 8. Why celebrity endorsement gaining Importance these days:People Celebs Belong Are Fast with More The brandAttentio When n Shown by Seekers The . Famous as Persona- Those Lities. ads Are more Viewed Than the Celebs MotiVate The People More To PurchaSe. Celebs Connect People With Brand More Easily. Celebs Bring The Product Into Lime light Celebs Are More Credible Than The Ordinary endorser
  • 9. CELEBRITY SELECTION BASIS:- CELEBRITY – PRODUCT MATCH Perfect combination of Madhuri dixit’s still young Skin with features of OLAY
  • 10. (INSIPARATION FOR MOTHERS WANT TO GIVE MEDICATED ORS TO THEIR KIDS.)
  • 11. Not perfectly Matched with Product but Still chosen On the basis Of popularity For endorsement..
  • 12. Celebrity’s attractiveness The product should be Matched with the qualities And the features possesed By the celebrities.
  • 13. Celebrity Association Value…. Most crucial in Selecting celebrity For endorsement Is his/her Association values
  • 14. WHETHER CELEBRITY IS A BRAND USER OR NOT:- IF A CELEBRITY IS NOT BRAND LOYAL THAT MEANS REEL IS NOT AS SAME AS REAL (Britney spears endorsed for Pepsi spotted Drinking Coke its brand disloyalty..)
  • 15. T E A R S MODEL TRUSTWORTHINESS EXPERTISE ATTRACTIVENESS RESPECT SIMILARITY
  • 16. ANY brand can get a celebrity in modern era it is eas To getting a celebrity consistent with the right brand The right degree , at right time , for the right purpos In the right way……… that is not easy. If all the decisions are right celebrity endorsement is Appropriate way for a brand success . SOME OF THE PRODUCTS SUCCESSFULLY OUTSHI WITH CELEBRITY ENDORSEMENT ARE:
  • 17. Why a successful celebrity endorsement is Needed:- 1. Influence consumer purchase People like to use the Product which their Favorite celebrity use for Their own. Like soaps,perfumes,soft drinks,garments,shampoos e
  • 18. 2. BUILD AWARENESS:- As the celebrities are More attention grabbers They help in getting People to get familiar With a particular brand. Like HEENA MEHNDI ENDORSED BY HINA KHAN.
  • 19. 3. ATTRACT NEW USERS FOR BRA WHEN The small co. Want to grab new users The celebrities are most Appropriate method for Convincing who never Use the product .through celebrity endorsement peop May get convinced to try the product at least once.
  • 20. 4. Breathe life into failing brand A new image of A product can be Shown with the Effect of celebrity.
  • 21. 5. ASSOCIATIVE BENEFIT:- When celebrity is very Much associative with A particular brand , People also get belonged With the product.
  • 22. RISK ASSOCIATED WITH CELEBRITY ENDORSEME 1. A COMPLETE MISMATCH:-WHEN THE CELEBRITY AND PRODUCT ARE PERFECTLY MISMATCHED.THIS REFLECTS A NEGITIVE IMAGE OF THE PRODUCT.
  • 23. 2. OVERSHADOWED CELEBS:When the product image and Features are hidden behind the Face of celebrities. 3. Over exposed celebs:- when celebrities are chose for many products so they may loose their credibility
  • 24. 4. MULTI CELEB ENDORSEMENT; WHEN A PRODUCT IS ENDORSED BY MORE THAN ONE CELEBERITY THEN THE CREDIBILIY AND TRUSTWORHTINESS OF CELEBRITY IS LOST AND ALSO FOR PRODUCT.
  • 25. 5. DIMINISHING IMAGE OF PRODUCT DUE TO IMAGE OF CELEBRITIES. example When after falling wicket of Sachin in Cricket immediately his ad is shown It trenched the image of Sachin as w As product.
  • 26. 6.PERSONAL dislike on an average f The celebrities endorsing the prod Sometimes people like the product But don’t want to give attention Because they don’t like the celebrit
  • 27. 7.BRAND SWITCHING BY CELEBRITIE When the loyalties of celebrities are Shifted that is they are going for some Other product campaigns.
  • 28. New perspective of gaining attention Of people:- By using animated characters to gra The attention .

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